Software Alternatives, Accelerators & Startups

UserGuiding VS Optimizely

Compare UserGuiding VS Optimizely and see what are their differences

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UserGuiding logo UserGuiding

Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.
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Optimizely logo Optimizely

A/B testing you'll actually use.
  • UserGuiding Welcome users with an onboarding guide
    Welcome users with an onboarding guide //
    2024-06-14
  • UserGuiding Create product tours and walkthroughs
    Create product tours and walkthroughs //
    2024-06-14
  • UserGuiding Show all of your educational material in-app
    Show all of your educational material in-app //
    2024-06-14
  • UserGuiding Create target segments of your users
    Create target segments of your users //
    2024-06-14
  • UserGuiding Gather and track user feedback
    Gather and track user feedback //
    2024-06-14
  • UserGuiding Get detailed performance analytics
    Get detailed performance analytics //
    2024-06-14

Most users struggle to see the full value of a product within the first 14 days (if ever).

That's why we built UserGuiding, a no-code product adoption platform that helps increase activation & retention and reduce churn using many in-app walkthroughs and widgets as well as standalone Knowledge Base and Product Updates pages. Provide your users all the self-serve help they need throughout their journey, and also gather valuable insights and feedback from them with our in-app surveys to give you direction and improve your product development.

The best part? You can do it all without breaking the bank and with zero technical expertise, thanks to our drag-and-drop interface.

Try UserGuiding today to give your product adoption a huge, instant boost.

  • Optimizely Landing page
    Landing page //
    2023-10-04

UserGuiding

$ Details
paid Free Trial $69.0 / Monthly (Basic; Guides & Checklists, Knowledge Base, In-app Surveys)
Platforms
Google Chrome Browser PHP JavaScript Wordpress Magento Shopify Firefox

UserGuiding features and specs

  • User Onboarding Guides
  • Hotspots
  • Onboarding Checklists
  • Knowledge Base
  • Resource Centers
  • Product Updates Page
  • In-App Surveys
  • NPS Surveys
  • User Engagement Analytics
  • User Identification
  • Audience Segmentation
  • No-code
  • Custom Attributes
  • Weekly Reporting Emails
  • Custom CSS
  • Google Analytics Integration
  • Hubspot Integration
  • Slack Integration
  • Intercom Integration
  • Mixpanel Integration
  • Multiple Team Members
  • Multiple Domains

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of UserGuiding

Overall verdict

  • Overall, UserGuiding is generally well-regarded as a valuable tool for improving user onboarding processes. It is praised for its ease of use, flexibility, and effectiveness in enhancing the user experience.

Why this product is good

  • UserGuiding is designed to help businesses create interactive user onboarding experiences without needing to write code. It offers features such as product tours, guides, checklists, tooltips, and analytics to improve user engagement and facilitate better understanding of the software or platform being introduced.

Recommended for

    UserGuiding is recommended for SaaS companies, product managers, and growth teams who are looking to improve customer onboarding and engagement. It is especially beneficial for teams that lack the resources to create custom onboarding solutions from scratch, as it allows them to quickly deploy dynamic guides and tutorials with minimal technical effort.

UserGuiding videos

Customer Stories #1 - Onboarding New Users of SaaS Company

More videos:

  • Tutorial - UserGuiding University #1
  • Demo - 🌟 UserGuiding - Onboard your new users, without any coding! 🌟
  • Review - UserGuiding Review - Create Guided Onboarding Guides With ZERO Code - Great For Course Creators
  • Demo - Connecting the Dots - learn how to apply UserGuiding to a real project

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to UserGuiding and Optimizely)
User Onboarding And Engagement
A/B Testing
0 0%
100% 100
User Engagement
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

Share your experience with using UserGuiding and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare UserGuiding and Optimizely

UserGuiding Reviews

15 best user onboarding software you need to try in 2023
UserGuiding is a no-code platform where no coding is required to get up and running, and the walkthroughs are interactive, moving at the pace of each user. Hotspots are a popular feature – highlighted portions of the screen with short explanations, which the user can read and digest before moving to the next section.
8 Best Usetiful Alternatives and Competitors That Are More Professional
UserGuiding’s Analytics dashboard gives you actionable insight on the performance of your onboarding content. UserGuiding allows you to track view and completion data for each guide, tooltip, hotspot, checklist, and resource center – while also giving you information about daily active users, and satisfaction scores.
Source: userguiding.com
Top alternatives to UserGuiding
Pricing - Userguiding limits their plans by number of Monthly Active Users. While this is a widespread approach in the SaaS industry, it is very restricting and unfair. In many cases, one may want to run tours only on a fraction of the customer base, thus overpaying for the rest of the users who may never interact with content from Userguiding. “The price is a bit high. It...
Appcues Alternatives and Competitors
Miraç is Content Editor of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, UserGuiding seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

UserGuiding mentions (2)

  • What tool are you using for walk-thru / onboarding wizard? (Pendo, WalkMe, Appcues, etc)
    I do some work with https://userguiding.com/ and I find them to be a good compromise between features and pricing. It's one of the more affordable user onboarding platforms out there but comes in packed with functionalities, and it looks nice, too. Source: over 3 years ago
  • Similar product launched before us
    Use user guides to onboard customers flawlessly (https://userguiding.com/). Source: about 4 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing UserGuiding and Optimizely, you can also consider the following products

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Usetiful - Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.