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Appcues VS Optimizely

Compare Appcues VS Optimizely and see what are their differences

UserGuiding
User onboarding made easy, for less. Create product walkthroughs in a couple of clicks, without breaking the bank. featured
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Appcues logo Appcues

Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Appcues Landing page
    Landing page //
    2023-09-13
  • Optimizely Landing page
    Landing page //
    2023-10-04

Appcues videos

+ Add

Appcues - Product-Led Growth Review

More videos:

  • Review - Growth Talks #11 - Appcues & Userpilot - Homepage & Pricing Review - user onboarding apps!
  • Tutorial - How to Nail User Onboarding - Appcues

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Appcues and Optimizely)

Appcues

Optimizely

User Onboarding And Engagement
100 100%
User Onboarding And Engagement
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
User Engagement
100 100%
User Engagement
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Appcues and Optimizely

Appcues Reviews

15 best user onboarding software you need to try in 2023
It probably scores a little higher than Userpilot in terms of its visual styling and customization options, which are very easy on the eye. Appcues would be a good choice if you’re onboarding a design, ecommerce, or creativity tool. Among its clients are content-creation tool Writer and video collaboration platform Frame.io.
Source: www.marketermilk.com
8 Best Usetiful Alternatives and Competitors That Are More Professional
Appcues’s analytics isn’t much different from it’s close competitors, such as UserGuiding or Pendo. You can see al the data of your guides, surveys, checklists, and so on. What makes Appcues’s analytics strong are the “journeys” and “experiments” features, which allow you to play with custom parameters and dive deep into details.
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Its A/B testing and optimization features enable continuous improvement of user experiences. If you're seeking a no-code solution with powerful optimization capabilities, Appcues is an attractive option.
Source: helpjuice.com
Appcues Alternatives and Competitors
Even though it’s a “no-code” software, Appcues is not as easy-to-use as you might expect. If you have a small team with limited time, Appcues might not be for you because it still requires some time to be invested in the platform before you can effectively create onboarding flows. For the startups and SME’s Appcues might be on the expensive side of the onboarding tools.
Source: blog.userguiding.com

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing Appcues and Optimizely, you can also consider the following products

UserGuiding - User onboarding made easy, for less. Create product walkthroughs in a couple of clicks, without breaking the bank.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Usetiful - Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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