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Google Analytics VS Usetiful

Compare Google Analytics VS Usetiful and see what are their differences

UserGuiding
Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement. featured
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Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Usetiful logo Usetiful

Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Usetiful Landing page
    Landing page //
    2022-03-20

Usetiful bridges the gap between users and digital systems. Guided tours and smart tips allow users to master any software system from day one.

Usetiful provides interactive product tours and smart tips into your application, improving user adoption and conversions instantly.

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Usetiful features and specs

  • Product Tours
    interactive guided tours
  • Checklists
    user onboarding checklists
  • Hotspot beacons
    pulsating elements to draw user's attention without being intrusive
  • Microsurveys
    gather user feedback seamlessly
  • Smart Tips
    contextual guidance and validation
  • Assistant widget
    customer self help
  • Easy to Set-up and use
    less than 5 min setup
  • Employee onboarding
    employee tutorials and checklist
  • Knowledge Base portal
    public self-help portal
  • Native mobile guides
    support for native mobile
  • Feature tracking
    tracking of feature adoption by user segments or individual users
  • Integrations
    connect onboarding flows to wider company operations

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

Analysis of Usetiful

Overall verdict

  • Usetiful is considered a good solution for businesses looking to optimize user onboarding and enhance the customer experience. Its features cater well to both small startups and larger organizations needing to provide seamless user guidance.

Why this product is good

  • Usetiful is a digital adoption platform designed to help users onboard, train, and guide through applications with ease. It is known for its intuitive interface, customizable onboarding flows, and interactive product tours. This tool can enhance user engagement, reduce churn, and improve the learning curve for new software users.

Recommended for

    Usetiful is recommended for product managers, customer success teams, and training departments in companies that deploy software applications and seek to improve user onboarding, reduce support requests, or boost user satisfaction and retention.

Google Analytics videos

+ Add

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Usetiful videos

+ Add

Embedded Banners

More videos:

  • Demo - Create product tours without coding with Usetiful
  • Tutorial - User Onboarding Checklists by Usetiful
  • Demo - Usetiful - Visual Editor Demo
  • Demo - Usetiful Introduction Video

Category Popularity

0-100% (relative to Google Analytics and Usetiful)

Google Analytics

Usetiful

Analytics
100 100%
Analytics
0% 0
Digital Adoption
0 0%
Digital Adoption
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
User Onboarding And Engagement
0 0%
User Onboarding And Engagement
100% 100

Questions and Answers

As answered by people managing Google Analytics and Usetiful.

What makes your product unique?

Usetiful's answer:

  • Usetiful works with native mobile - serving clients on all of their platforms
  • Usetiful is affordable - offering a free-forever plan and scalable business offerings
  • Usetiful "just works" - supporting wide range of corner cases, including exotic Single Page Applications or iFrames
  • Usetiful is secure - not only ISO27001 certified, HIPAA and GDPR compliant. But also able to run on-premise for security-intense clients

Who are some of the biggest customers of your product?

Usetiful's answer:

-Audi -DHL -DPD -Konica Minolta -Foodora -e27 -Nanyang Technological University -iChef

User comments

Share your experience with using Google Analytics and Usetiful. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Usetiful

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Usetiful Reviews

  1. Marek Albrecht
    · Portal Admin at LARP Slovakia ·
    Convenient and free

    It was easy to get started - I have registered the free plan and created the first tour in approximately 15 minutes. Since then I have been improving on the experience.

    Part of my application is a single-page app. It was quite techy to get this part running. Kudos for the customer support that walked me through!

    🏁 Competitors: WalkMe
    👍 Pros:    Free basic plan|Easy to use|Great customer support
    👎 Cons:    Single page app support
  2. Martin Novak
    · Front end manager at Netwits Company ·
    A nice simple tool for user onboarding

    I use Usetiful for various clients' projects that require product tours. Everyone was satisfied so far. Web editor allows me to quickly update the content and browser extension to preview the tours. Reports provide enough detail.

    🏁 Competitors: Appcues
    👍 Pros:    Easy to use|Easy user interface|Preview function|Good price
    👎 Cons:    Nothing, so far
15 best user onboarding software you need to try in 2023
Usetiful is one of the best-value onboarding tools we’ve found — it’s premium version is just $99/month for up to 20,000 users.
Source: www.marketermilk.com
8 Best Usetiful Alternatives and Competitors That Are More Professional
For non-technical people, Usetiful’s integration and setup can be extremely confusing. While it’s still possible for a person who doesn’t know how to code to integrate the tool into their website, figuring out how to do it will be difficult for sure. In order to get to the required information, the user needs to dig deep into help center articles and cherry-pick the...
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Its customizable onboarding solutions make it a strong contender for organizations focused on data-driven decision-making. If you're looking for an easy-to-use platform with robust analytics capabilities, Usetiful is worth considering.
Source: helpjuice.com
Top alternatives to UserGuiding
If you are looking for high customizability and excellent customer service all while maintaining a reasonable pricing - Usetiful is the best alternative. At the same time, no onboarding software works exactly the same in every use case. Also make sure to consider the other two alternatives to make an educated decision.
Source: blog.usetiful.com
3 free tools for Product Managers to improve product adoption
Product Tours by Usetiful allow you to guide users within your product. You can for example point out interesting parts by well placed smart tips or guide new users with end-to-end walkthrough. Keeping users in direct conversation allows you to get more feedback.
Source: medium.com

Social recommendations and mentions

Based on our record, Google Analytics seems to be more popular. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

Usetiful mentions (0)

We have not tracked any mentions of Usetiful yet. Tracking of Usetiful recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Analytics and Usetiful, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

UserGuiding - Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

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