Software Alternatives & Reviews

OptiMine VS Mixpanel

Compare OptiMine VS Mixpanel and see what are their differences

OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

Mixpanel logo Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

  • Mixpanel Landing page
    Landing page //
    2023-07-13

  mixpanel.comSoftware by Mixpanel

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

Mixpanel features and specs

No features have been listed yet.

OptiMine videos

OptiMine: How it Works

Mixpanel videos

Mixpanel vs. Google Analytics - What are the differences?

More videos:

  • Review - Mixpanel Overview Video
  • Review - Amplitude vs Mixpanel? Pros and Cons of Each

Category Popularity

0-100% (relative to OptiMine and Mixpanel)
Marketing Automation
100 100%
0% 0
Analytics
0 0%
100% 100
Office & Productivity
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare OptiMine and Mixpanel

OptiMine Reviews

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Mixpanel Reviews

  1. Mixpanel helps track user behavior and measure success for your application

    I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

    🏁 Competitors: VWO, Optimizely, Convertize.io, Picreel
    👍 Pros:    Easy to use|Powerful analytics|Tracks every user actions
    👎 Cons:    Dashboard is complex|Pricing is too high|Hard to implement own data

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Source: medium.com
8 Live Website Traffic Tracking Tools to Use in 2023
Mixpanel tracks the users’ journey. As a result, you can see how users who find you like you from social media, organically, and through paid ads. In addition to that, Mixpanel bifurcates these users’ behavior. Google Analytics can only provide information about your website.
Source: geekflare.com
Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
As the Google link will tell you when searching the browser, Mixpanel offers ‘product analytics for mobile, web, and more’. As a self-serve product analytics tool, Mixpanel is a great way to learn about your audience, engagement, conversions, and more. If you want to both encourage people to choose your products and stick with the brand, the insights available through this...
Source: medium.com
Free SEO Tools To Improve Your Rankings
MixPanel (Free Plan) - An analytics tool to get info about your website visitors. Free plan offers up to 100K monthly tracked users, and access to unlimited data history & seats.

Social recommendations and mentions

Based on our record, Mixpanel seems to be more popular. It has been mentiond 22 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

OptiMine mentions (0)

We have not tracked any mentions of OptiMine yet. Tracking of OptiMine recommendations started around Mar 2021.

Mixpanel mentions (22)

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What are some alternatives?

When comparing OptiMine and Mixpanel, you can also consider the following products

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

EmailOctopus - Email marketing for less, via Amazon SES

Matomo - Matomo is an open-source web analytics platform