Best Optimization Software

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization.

Key OptiMine features:

Scenario Planning Digital & Traditional Marketing Measurement Cross-Channel Visibility Expert Support & Experienced Consulting Services

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Multi-touch attribution that shows the model behind the number. 8 models compared side-by-side, a SQL-like DSL to write your own, and open-source SDKs for Ruby, Node, Python, and PHP. Runs server-side. Your data, not theirs.

Key mbuzz.co features:

Multi-model attribution Attribution DSL Lossless tracking LTV / CLV mode

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Cross-channel marketing attribution and person level optimization in real time.

Key Marketing Evolution features:

Data-Driven Insights Advanced Analytics Customizable Dashboards Cross-Channel Attribution

Marketing Mix Modeling (MMM) uses advanced measurement techniques that deconstruct and quantify the performance of each element of the marketing mix.

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.