Optimization Software
Based on votes, our collection of reviews and verified products
Top Optimization Software
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Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization
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Cross-channel marketing attribution and person level optimization in real time.
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Marketing Mix Modeling (MMM) uses advanced measurement techniques that deconstruct and quantify the performance of each element of the marketing mix.
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Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.
Author:
S. Bright
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Publisher:
SaaSHub