Marketing Mix Modeling

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

paid

Cross-channel marketing attribution and person level optimization in real time.

Marketing Mix Modeling (MMM) uses advanced measurement techniques that deconstruct and quantify the performance of each element of the marketing mix.

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.