Software Alternatives & Startups

OddsRelay VS Modify

Compare OddsRelay VS Modify and see what are their differences

OddsRelay

Odds data from 140+ bookmakers, 60+ of them live in the UK & Ireland. Raw prices, or back prices matched to exchange lays. Free plan, no card.

Rating
0 reviews
Pricing
Paid Free trial £19 / Monthly (Starter)
Modify

The modern publishing workflow for software teams

Rating
0 reviews
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Base details

Website, pricing, platforms and company facts side by side.

OddsRelay
Modify
Website oddsrelay.io modifyhq.com
Pricing
Paid Free trial £19 / Monthly (Starter) Official pricing
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Platforms
Web
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Company Startup from the United Kingdom · 2026 —
Listed in

About OddsRelay and Modify

In their own words, as submitted to SaaSHub.

OddsRelay
Modify

OddsRelay is an odds-data API for businesses. It serves odds from 140+ bookmakers, 60+ of them live in the UK & Ireland through one keyed REST API, as two co-equal products: each bookmaker's raw prices, and matched feeds where every bookmaker back price is already paired with the best lay...

Read more about OddsRelay

No description of Modify yet.

Features and specs

What each product offers, as listed by its team.

OddsRelay 8 features
Modify 5 features
  • Raw prices
    From every bookmaker and exchange, event by event, with deep links to each venue's event page
  • Matched feeds
    Every back price beside the best lay on Betfair, Smarkets, Matchbook and BETDAQ, with the liquidity available
  • Six feed types
    Standard, Each-way, Extra place, Best odds guaranteed (BOG), Dutching, 2Up
  • bet365 included
    In every plan, Free included
  • REST API
    One keyed REST API, JSON, a public OpenAPI contract and a Postman collection
  • Incremental reads
    Return only what changed since your last call
  • Free price quote
    A free quote on any call before it is charged
  • Timestamps
    A timestamp on every response
  • No-code website modifications
    Modify allows users to make changes to their websites without needing to write code, making it accessible for non-developers who want to customize their web presence quickly.
  • Easy A/B testing and personalization
    The platform enables users to run A/B tests and personalize website content for different audiences without requiring developer involvement, speeding up optimization efforts.
  • Quick deployment
    Changes can be deployed rapidly through Modify's interface, bypassing the traditional development cycle and reducing time-to-market for website updates and experiments.
  • Visual editor
    Modify provides a visual editor that lets users point-and-click to make changes on their site, making it intuitive and reducing the learning curve for new users.
  • No impact on site codebase
    Since modifications are applied as an overlay rather than directly changing the source code, the original codebase remains clean and unaffected, reducing the risk of breaking existing functionality.

Possible disadvantages

  • Limited awareness and community
    Modify is a relatively niche tool with a smaller user base compared to established competitors like Google Optimize or Optimizely, which means fewer community resources, tutorials, and third-party integrations.
  • Performance concerns
    Applying modifications via a third-party script layer can introduce additional page load time or cause flickering effects as changes are rendered on top of the original page content.
  • Limited customization depth
    While the no-code approach is convenient for simple changes, more complex modifications or deeply integrated features may still require developer intervention, limiting what can be achieved through the platform alone.
  • Dependency on third-party service
    Relying on Modify means your website changes are dependent on their service uptime and continuity. If the service goes down or shuts down, applied modifications could be lost.
  • Potential SEO implications
    Client-side modifications applied via JavaScript overlays may not be fully recognized by search engine crawlers, which could lead to discrepancies between what users see and what gets indexed.

Analysis

An editorial look at what each product does well and who it suits.

OddsRelay
Modify

No analysis of OddsRelay yet.

Overall verdict

  • Modify (modifyhq.com) is a solid choice for marketing teams that want to personalize website content dynamically without heavy engineering support. It's particularly strong for conversion rate optimization and ABM-style personalization, though it may be overkill for very small sites with low traffic.

Why this product is good

  • Allows real-time website personalization based on visitor attributes like UTM parameters, referral source, location, or ad campaign
  • No-code / low-code editor makes it accessible to marketers without developer resources
  • Integrates with common ad platforms and CRMs to tailor messaging to specific audience segments
  • Useful for account-based marketing (ABM) campaigns by customizing landing pages for target accounts
  • Provides analytics to measure the impact of personalized content on conversion rates
  • Faster iteration cycle for A/B testing and content variation compared to manual dev-driven changes

Recommended for

  • Marketing teams running paid ad campaigns who want tailored landing pages per audience segment
  • B2B companies doing account-based marketing (ABM) needing personalized experiences for target accounts
  • Growth and conversion optimization teams looking to increase landing page conversion rates
  • Companies without large engineering teams who need a no-code personalization solution
  • Mid-to-large businesses with sufficient traffic to justify investment in personalization tools

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
OddsRelay
Modify
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

User comments

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Alternatives to OddsRelay and Modify

When comparing OddsRelay and Modify, you can also consider the following products.