Software Alternatives, Accelerators & Startups

Ocamba VS Toucan Toco

Compare Ocamba VS Toucan Toco and see what are their differences

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Toucan Toco logo Toucan Toco

Toucan is a customer-facing analytics platform that empowers companies to drive engagement with data storytelling. With the best customizable end-user experience across any device, over 4 million Toucan stories are viewed each year.
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • Toucan Toco Landing page
    Landing page //
    2023-05-22

Toucan is a customer-facing analytics platform that empowers companies to drive engagement with data storytelling. Features include:

  1. Guided data visualization, allowing the user to focus on the story to be told rather than on chart selection, layout, etc.

  2. An App Gallery that provides dozens of starter apps (including sample data) that a user can use either as is or as the starting point for creating a customized set of dashboards

  3. Embedding can be performed by even novice users and is available as web components or iFrames

  4. Deployment to all modes โ€” desktop web, smartphones, tablets, wall displays, and kiosks โ€” is done in just a few clicks and with no extra development work

  5. Hundreds of included interactive and animated charts combined with a thoroughly modern UI make Toucan one of the best-looking platforms on the market

  6. Hundreds of included connectors make adding data sources โ€” cloud, on-premises, stored, or streaming โ€” quick and easy

As a result, Toucan has been rated the #1 Easiest to Use Platform on G2 Crowd and is used 3x the industry average.

Ocamba features and specs

  • Reports designer
    A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood)
    Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood)
    Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood)
    Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks
    Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management
    Manage team membersโ€™ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex)
    Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex)
    Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex)
    Access 400+ trusted Ad Networks.
  • Bidding (Adex)
    Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex)
    Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Toucan Toco features and specs

  • Guided Analytics
    Toucan makes analytics accessible to business users by provisioning the guidance they need to use data for decision-making without the need for training. Business users are walked through the selection of data, charts, and layouts quickly so that the focus is on the data story, not the design mechanics. All charts and visualizations contain critical context such as definitions and sources as well as actions such as annotations and collaboration either inside Toucan or in tools like Slack or MS Teams. Best For: Business users that need to see consistent analytics to track performance rather than perform ad hoc data exploration
  • Embedded Analytics
    The Toucan platform allows easy embedding into SaaS products using either web components or iFrames and can be performed by even non-expert users. Changes can be moved from staging to production with a single toggle and the platform contains robust adoption management tools for on-boarding and the automation of core user management tasks. Extensive white-labeling customization capabilities allow customers to make the end experience look and feel like an extension of the company brand and include color palettes, typefaces, languages, logos, and background imagery. Best For: Product teams that want to extend analytics to customers or partners, including collaboration, annotation, and storytelling capabilities without extensive development
  • Easy Data Connections
    Toucan includes hundreds of connectors for all manner of data sources including Snowflake, MongoDB, Excel, Salesforce, and others. Connectors are easily configured by business users and no code is needed to perform data connections. Best For: Business users that need to add new data sources with the need for IT support
  • Guided Data Preparation
    Toucan's YouPrepโ„ข data pipeline allows users to perform joins, slices, pivots, & melts easily and code-free. Ad hoc transformations are supported for evolution computation, date aggregation, ranks, and other critical statistics as are complex, multi-way joins. Python can also be used to extend Toucanโ€™s data prep capabilities. Best For: Business users that need to prepare data by summing, aggregating, or creating new metrics but donโ€™t have time to wait for technical support or training on complex specialist tools

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Toucan Toco videos

Toucan: Powerfully Easy Analytics for Business Users

More videos:

  • Demo - Toucan Distribution Center
  • Demo - Data Storytelling with Toucan

Category Popularity

0-100% (relative to Ocamba and Toucan Toco)
Mobile Push Messaging
100 100%
0% 0
Development
0 0%
100% 100
Web Analytics
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Ocamba and Toucan Toco.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocambaโ€™s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

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Reviews

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Toucan Toco Reviews

5 Metabase Alternatives You Don't Need a PhD to Use
Fully cloud-based, the platform was designed with one goal in mind: reduce the complexity of bringing insights from data to business users. From data connections to the distribution of insights anywhere they're needed, Toucan makes it easy and, as a result, sees the highest user adoption in the industry (80+%).

What are some alternatives?

When comparing Ocamba and Toucan Toco, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Phocas - Data analytics software for businesses in wholesale distribution, manufacturing, and retail.

Airship - Mobile marketing solutions across all major mobile platforms.

DevicePilot - DevicePilot is a universal cloud-based software service allowing you to easily locate, monitor and manage your connected devices at scale.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

AnswerRocket - AnswerRocket is a search-powered analytics that makes it possible to get answers from business data by asking natural language questions.