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Ocamba VS Pretty Funnels

Compare Ocamba VS Pretty Funnels and see what are their differences

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Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Pretty Funnels logo Pretty Funnels

Pretty Funnels is an marketing tool designed to organize and optimize your digital funnels, with a strong emphasis on simplicity and effectiveness.
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • Pretty Funnels
    Image date //
    2024-12-04
  • Pretty Funnels
    Image date //
    2024-12-04
  • Pretty Funnels
    Image date //
    2024-12-04
  • Pretty Funnels
    Image date //
    2024-12-04

Pretty Funnels is a marketing tool to organize and optimize your digital funnels, prioritizing simplicity and effectiveness.

Here's how it works:

👉 Drag and drop your funnel steps into the editor

👉 Connect them together and add conversion rates

👉 Add CPA to acquisition steps and LTV for checkout / subscription pages

It also supports:

👉 Forecast visitors for each funnel step to plan campaigns accordingly

👉 Calculate channel feasibility and lifetime values

👉 Forever free funnel builder (Premium plan to save your campaigns)

It’s perfect for freelancers and startups who need a solution that requires minimal training, and is ideal for founders looking to launch new products and grow their businesses efficiently.

Ocamba features and specs

  • Reports designer
    A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood)
    Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood)
    Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood)
    Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks
    Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management
    Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex)
    Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex)
    Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex)
    Access 400+ trusted Ad Networks.
  • Bidding (Adex)
    Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex)
    Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Pretty Funnels features and specs

  • User-Friendly Interface
    Pretty Funnels offers a clean and intuitive interface that makes it easy for users to create and manage sales funnels without requiring advanced technical knowledge.
  • Customizability
    The platform provides a range of templates and customization options, allowing businesses to tailor their funnels to meet specific brand and marketing needs.
  • Integration Capabilities
    Pretty Funnels supports integrations with various third-party tools and services, enhancing its functionality and enabling seamless workflows.
  • Analytics and Reporting
    The platform includes robust analytics and reporting tools that help users track funnel performance and make data-driven decisions.
  • Responsive Design
    Funnels created with Pretty Funnels are optimized for both desktop and mobile devices, ensuring a consistent user experience across platforms.

Possible disadvantages of Pretty Funnels

  • Limited Advanced Features
    For businesses with complex needs, Pretty Funnels may not offer the advanced features required for highly sophisticated funnel campaigns.
  • Pricing
    The cost of using Pretty Funnels can be high for smaller businesses or startups with limited budgets, especially when scaling up with additional features and integrations.
  • Learning Curve
    While the interface is user-friendly, new users may still face a learning curve initially, especially if they are unfamiliar with building sales funnels.
  • Customer Support
    Some users have reported that customer support response times can be slow, which may pose challenges when immediate assistance is required.
  • Dependency on Internet Connection
    As a cloud-based platform, Pretty Funnels requires a stable internet connection to function effectively, which can be a limitation for users in regions with unreliable connectivity.

Ocamba videos

+ Add

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Pretty Funnels videos

+ Add

Pretty Funnels - Marketing Planning & Optimisation

Category Popularity

0-100% (relative to Ocamba and Pretty Funnels)

Ocamba

Pretty Funnels

Mobile Push Messaging
100 100%
Mobile Push Messaging
0% 0
Productivity
0 0%
Productivity
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Marketing
0 0%
Marketing
100% 100

Questions and Answers

As answered by people managing Ocamba and Pretty Funnels.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Ocamba and Pretty Funnels. For example, how are they different and which one is better?
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What are some alternatives?

When comparing Ocamba and Pretty Funnels, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Awesome ChatGPT Prompts - Game Genie for ChatGPT

Airship - Mobile marketing solutions across all major mobile platforms.

The Ultimate SEO Prompt Collection - Unlock Your SEO Potential: 50+ Proven ChatGPT Prompts

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

VisualSitemaps - Visual Sitemaps | Crawl & Website Architecture + Flows

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