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Ocamba VS Howazit

Compare Ocamba VS Howazit and see what are their differences

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Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Howazit logo Howazit

Howazit’s holistic, customer-centric and mobile-first approach has given birth to a smart and simple end-to-end customer communication platform
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • Howazit Landing page
    Landing page //
    2023-09-16

Ocamba features and specs

  • Reports designer
    A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood)
    Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood)
    Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood)
    Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks
    Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management
    Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex)
    Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex)
    Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex)
    Access 400+ trusted Ad Networks.
  • Bidding (Adex)
    Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex)
    Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Howazit features and specs

  • User-Friendly Interface
    Howazit offers a highly intuitive and easy-to-navigate interface, which enhances user experience and reduces the learning curve for new users.
  • Comprehensive Feedback Collection
    The platform provides robust tools for collecting detailed customer feedback, which can be pivotal in improving customer satisfaction and business operations.
  • Real-Time Communication
    Howazit facilitates real-time communication with customers, enabling businesses to address issues and interact with clients efficiently and promptly.
  • Multi-Channel Support
    The service supports multiple communication channels, including SMS, email, and social media, offering flexibility in how businesses engage with their customers.
  • Analytics and Reporting
    Howazit provides powerful analytics and reporting features that allow businesses to gain insights from customer interactions and make data-driven decisions.

Possible disadvantages of Howazit

  • Cost
    For small businesses, the pricing structure might be a concern as it could be more expensive compared to other customer interaction tools available in the market.
  • Limited Integrations
    The platform may offer fewer integration options with third-party applications than some of its competitors, potentially limiting its functionality within existing systems.
  • Learning Curve for Advanced Features
    While the basic interface is user-friendly, some of the more advanced features might require additional training or support to utilize effectively.
  • Dependence on Internet Connectivity
    As a cloud-based platform, Howazit requires constant internet access, which could be a drawback in regions with unreliable internet connectivity.

Ocamba videos

+ Add

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Howazit videos

+ Add

Roy Weiner - Howazit by Hotels on the Web – Parity Rate

More videos:

Category Popularity

0-100% (relative to Ocamba and Howazit)

Ocamba

Howazit

Mobile Push Messaging
100 100%
Mobile Push Messaging
0% 0
Web Analytics
75 75%
Web Analytics
25% 25
Podcast Tools
0 0%
Podcast Tools
100% 100
Push Notifications
100 100%
Push Notifications
0% 0

Questions and Answers

As answered by people managing Ocamba and Howazit.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

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What are some alternatives?

When comparing Ocamba and Howazit, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

SpeakPipe - SpeakPipe is a tool enabling organizations to receive voice messages from the audience directly on the website.

Airship - Mobile marketing solutions across all major mobile platforms.

Ringorang - Ringorang is the training reinforcement app with a fully customizable and branded app that ensures your ring of people retain what you need them to learn.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

UserIQ - UserIQ combines user intelligence, customer health, and targeted engagements to help you deliver what each customer needs to be successful.

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