Software Alternatives, Accelerators & Startups

Ocamba VS Criteo

Compare Ocamba VS Criteo and see what are their differences

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Criteo logo Criteo

Build, scale, and activate first-party audiences with The Commerce Media Platform.
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • Criteo Landing page
    Landing page //
    2023-05-08

ย  www.criteo.comSoftware by Criteo

Ocamba features and specs

  • Reports designer
    A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood)
    Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood)
    Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood)
    Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks
    Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management
    Manage team membersโ€™ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex)
    Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex)
    Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex)
    Access 400+ trusted Ad Networks.
  • Bidding (Adex)
    Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex)
    Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Criteo features and specs

  • Extensive Reach
    Criteo has a vast network of partners, allowing campaigns to reach a wide and diverse audience, which increases the likelihood of capturing potential customers.
  • Advanced Retargeting
    Criteo's sophisticated retargeting algorithms help advertisers re-engage visitors who have previously interacted with their site, increasing conversion rates.
  • Personalized Ads
    Criteo's technology ensures that ads are highly personalized based on user behavior and preferences, which can enhance user experience and improve engagement.
  • Performance-based Pricing
    Criteo often utilizes a pricing model that focuses on performance outcomes, such as cost-per-click (CPC) or cost-per-action (CPA), providing better ROI for advertisers.
  • Comprehensive Analytics
    Criteo provides detailed analytics and reporting tools that help advertisers track the performance of their campaigns in real-time and make data-driven decisions.

Possible disadvantages of Criteo

  • High Costs
    Due to the advanced technology and extensive network, Criteo's services can be expensive, which may not be feasible for small businesses or startups with limited budgets.
  • Complex Setup
    Setting up and managing campaigns with Criteo can be complex and may require a certain level of expertise, which can be a barrier for less experienced marketers.
  • Privacy Concerns
    As with many retargeting platforms, there are potential privacy concerns related to the collection and use of user data, which may require careful consideration of data protection regulations.
  • Dependence on Third-party Cookies
    Criteo's retargeting largely depends on third-party cookies, which are becoming increasingly restricted by browsers and regulations, potentially impacting the effectiveness of campaigns.
  • Limited Control
    Advertisers may find they have limited control over where their ads appear within Criteo's network, which can be a drawback for those wanting more precise placement.

Analysis of Criteo

Overall verdict

  • Criteo is generally considered a strong performer in the digital advertising space, known for its effective retargeting capabilities and comprehensive analytics. While it may not be suitable for all types of businesses, particularly those with smaller budgets or less need for sophisticated targeting, it is a great choice for medium to large enterprises seeking to enhance their ad strategy.

Why this product is good

  • Criteo is a well-established advertising platform specializing in personalized retargeting. It utilizes advanced data analytics and machine learning algorithms to deliver targeted ads to consumers based on their online behavior, enhancing the likelihood of conversion. The platform offers a wide reach across various ad channels and provides detailed performance insights, making it a valuable tool for businesses looking to optimize their return on ad spend.

Recommended for

    Criteo is recommended for e-commerce companies, digital marketers, and advertising agencies that are looking for robust retargeting solutions. It is particularly beneficial for businesses with a significant online presence and those aiming to improve conversion rates through personalized advertising strategies.

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Criteo videos

Criteo Ad Tech Explained - Shopper Graph

More videos:

  • Review - Results with Criteo - Namshi.com
  • Review - CPM Of Criteo Ads Network | Criteo CPM
  • Review - Criteo Ad Platform
  • Tutorial - How to Join Criteo ads network | how to add criteo ads to blog | Inderjeet Singh

Category Popularity

0-100% (relative to Ocamba and Criteo)
Mobile Push Messaging
100 100%
0% 0
Email Marketing
0 0%
100% 100
Web Analytics
100 100%
0% 0
Advertising
0 0%
100% 100

Questions and Answers

As answered by people managing Ocamba and Criteo.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocambaโ€™s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Ocamba and Criteo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ocamba and Criteo

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

Criteo Reviews

Cutting Through the Noise: Top Contextual Advertising Companies
While Criteo offers a broader range of advertising solutions, its contextual offering is particularly noteworthy. They leverage a combination of traditional contextual signals (like keywords and website categories) with first-party commerce data to deliver product recommendations that resonate with users. This data-driven approach fosters brand safety and measurable campaign...
Source: medium.com
Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
Criteo is a global technology company that powers publishers with trusted and impactful advertising through their world-leading Commerce Media Platform.
Source: www.izooto.com

Social recommendations and mentions

Based on our record, Criteo seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

Criteo mentions (1)

  • Update to 1.45.116 bypasses PiHole DNS
    Well, as of yesterday - prior to me hitting the 'upgrade' button - the site in question was showing no ads and calls to criteo.com, taboola.com and smartadserver.com were being ditched by PiHole. Once the upgrade completed those calls were working- ads were appearing from those domains - and no calls were appearing in the PiHole log. Source: almost 3 years ago

What are some alternatives?

When comparing Ocamba and Criteo, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Airship - Mobile marketing solutions across all major mobile platforms.

TargetBay - TargetBay is a complete eCommerce revenue generation platform.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Emarsys - B2C marketing automation software.