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Ocamba VS Airship

Compare Ocamba VS Airship and see what are their differences

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Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Airship logo Airship

Mobile marketing solutions across all major mobile platforms.
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • Airship Landing page
    Landing page //
    2023-10-21

Ocamba features and specs

  • Reports designer
    A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood)
    Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood)
    Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood)
    Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks
    Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management
    Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex)
    Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex)
    Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex)
    Access 400+ trusted Ad Networks.
  • Bidding (Adex)
    Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex)
    Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Airship features and specs

  • Comprehensive Messaging Platform
    Airship provides a robust suite of messaging tools that support push notifications, in-app messaging, SMS, email, and more, enabling businesses to engage customers on multiple platforms efficiently.
  • Rich Media Support
    The platform allows the incorporation of rich media, such as images and interactive content, enhancing user engagement by delivering visually appealing notifications.
  • Advanced Segmentation and Personalization
    Airship offers sophisticated audience segmentation and personalization features, helping businesses to target messages more effectively and increase engagement rates.
  • Analytics and Insights
    Airship provides detailed analytics and insights on message performance, user engagement, and campaign effectiveness, enabling data-driven decision-making.
  • A/B Testing Capability
    The platform includes A/B testing features that help optimize messaging strategies by allowing businesses to test different variants and identify what performs best.

Possible disadvantages of Airship

  • Complexity and Learning Curve
    Due to its comprehensive features and capabilities, new users might experience a steep learning curve, necessitating time and effort to fully master the platform.
  • Pricing Structure
    Airship's pricing may be on the higher side, especially for small businesses or startups with limited budgets, potentially making it less accessible to these companies.
  • Integration Challenges
    Some users might face hurdles integrating Airship with their existing tech stack, which may require additional technical resources and potential customization efforts.
  • Dependent on Internet Connectivity
    As a cloud-based platform, Airship's services hinge on a reliable internet connection. Disruptions in connectivity can impact access and functionality.

Analysis of Airship

Overall verdict

  • Overall, Airship is considered a strong option for businesses seeking to improve their mobile engagement strategies. Its rich feature set and positive user feedback attest to its effectiveness and reliability.

Why this product is good

  • Airship (airship.com) is a well-regarded platform for mobile app engagement. It offers a comprehensive suite of services such as push notifications, in-app messaging, and mobile wallet passes that help businesses enhance customer engagement and retention. The platform is known for its robust analytics, easy integration, and reliable performance, making it a popular choice among businesses aiming to enhance their mobile user experience.

Recommended for

  • Businesses looking to enhance mobile app engagement and retention.
  • Companies seeking comprehensive analytics and insights on user behavior.
  • Enterprises that require reliable and scalable mobile engagement solutions.
  • Organizations wanting to leverage in-app messaging and push notifications to reach users effectively.

Ocamba videos

+ Add

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Airship videos

+ Add

Urban Airship Case Study

More videos:

  • Review - What is Urban Airship?

Category Popularity

0-100% (relative to Ocamba and Airship)

Ocamba

Airship

Mobile Push Messaging
36 36%
Mobile Push Messaging
64% 64
Web Analytics
100 100%
Web Analytics
0% 0
Web Push Notifications
39 39%
Web Push Notifications
61% 61
Push Notifications
42 42%
Push Notifications
58% 58

Questions and Answers

As answered by people managing Ocamba and Airship.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Ocamba and Airship. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ocamba and Airship

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

Airship Reviews

12 Best Push Notification Services to Rely on in 2024
Among other benefits, there are audience segmentation, analytics and data reporting, tailoring push campaigns on the basis of operating systems, etc. But what’s especially interesting is the Airship Preference Center that allows users to choose when, how, and where they would like to be communicated with.
Source: notix.co

What are some alternatives?

When comparing Ocamba and Airship, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

WonderPush - WonderPush makes it easy to target, personalize and automate push notifications on mobile applications and Websites

CleverPush - With CleverPush, website owners can send push notifications to their subscribers even if they are not on the page.

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