Software Alternatives, Accelerators & Startups

NovaExpress.ai VS EmailOctopus

Compare NovaExpress.ai VS EmailOctopus and see what are their differences

NovaExpress.ai logo NovaExpress.ai

AI-powered email marketing that writes, designs and sends for you

EmailOctopus logo EmailOctopus

Email marketing for less, via Amazon SES
  • NovaExpress.ai Nova Express
    Nova Express //
    2025-09-21
  • NovaExpress.ai Email Editor with Live Preview
    Email Editor with Live Preview //
    2025-09-21
  • NovaExpress.ai
    Image date //
    2025-09-21
  • NovaExpress.ai
    Image date //
    2025-09-21
  • NovaExpress.ai Professional Email Template Gallery
    Professional Email Template Gallery //
    2025-09-21
  • NovaExpress.ai
    Image date //
    2025-09-21

NovaExpress.ai is an AI-powered email marketing platform that helps marketers and agencies create, personalize, and send professional campaigns without coding or design experience.

Unlike traditional tools, we don't charge per contact or send. You pay only for the features you need. With full control over delivery via AWS SES or Mailgun, unlimited users, subaccounts, and multilingual support (21+ languages), NovaExpress.ai is built for scale.

Ideal for startups, agencies, and growing businesses that want enterprise-grade features without enterprise pricing.

โœ… Key Features:

  • AI Content Generator | Generate email drafts in seconds using AI

  • Unlimited Contacts & Sends | No limits on volume or list size

  • AWS SES / Mailgun Integration | Full control over delivery and costs

  • 200+ Email Templates | Professional template gallery with free images

  • Multilingual Support | 21 languages, including English, Spanish, French, German

  • Subaccount Management | Manage multiple brands or clients in one dashboard

  • Drag-and-Drop Email Editor | Create beautiful emails without coding

  • Responsive Design | All templates are mobile-friendly and optimized

  • EmailOctopus Landing page
    Landing page //
    2021-10-14

NovaExpress.ai

$ Details
freemium $20.0 / Monthly (โˆž contacts & sends. Premium $70/m: 10 users, 10 subs, 10 GB)
Release Date
2025 July
Startup details
Country
United States
State
Illinois
Employees
1 - 9

NovaExpress.ai features and specs

  • List Management
    Segment your recipients to send targeted, personalized messages that improve engagement and deliverability.
  • Send Campaigns
    Create, test, and schedule email campaigns using an easy-to-use wizard.
  • Detailed Reports
    Track campaign performance with metrics like opens, clicks, bounces, and conversions.
  • Bounce Management
    Automatically filter bounces and complaints to keep your list clean.
  • Email Editor
    Drag-and-drop editor to design beautiful emails without coding.
  • Email Templates
    Access a library of ready-to-use, professionally designed templates.
  • AI Content Generator
    Generate email drafts in seconds using AI.
  • Multilingual Support
    Supports 21 languages including English, Spanish, French, German, and others.
  • Email API
    RESTful API for developers to send transactional emails from applications.
  • Subaccount Management
    Manage multiple brands or clients in one dashboard.
  • User Management
    Invite unlimited users and assign roles with advanced permissions.
  • Delivery Providers
    Integrate with AWS SES, Mailgun, and other delivery services.
  • Responsive Design
    All templates are mobile-friendly and optimized for any screen size.

EmailOctopus features and specs

  • Cost-effective
    EmailOctopus is known for being more affordable compared to other email marketing services, making it a good option for small businesses and startups.
  • Easy to use
    The platform has a user-friendly interface that is easy to navigate, making it accessible even for users who are not tech-savvy.
  • Integration with Amazon SES
    EmailOctopus integrates with Amazon Simple Email Service (SES), offering a reliable and scalable SMTP service that can handle large volumes of emails.
  • API Access
    Developers can access a robust API for easier integration with their own applications and workflows.
  • Advanced Segmentation
    EmailOctopus allows for detailed segmentation of subscribers, enhancing the ability to target specific groups and tailor campaigns effectively.
  • Scheduled Campaigns
    The platform allows users to schedule their email campaigns ahead of time, offering more flexibility in planning and execution.

Possible disadvantages of EmailOctopus

  • Limited Automation
    While EmailOctopus offers some automation features, it's not as advanced or comprehensive as those offered by some competitors.
  • Basic Reporting
    The reporting and analytics features are limited compared to other platforms, which may require third-party tools for deeper insights.
  • Design Limitations
    The email template editor is somewhat basic, lacking advanced design capabilities that some other email marketing tools offer.
  • Fewer Integrations
    EmailOctopus offers limited native integrations with other software tools, which may require additional workaround for businesses using a variety of software.
  • No Built-in CRM
    Unlike some other email marketing platforms, EmailOctopus does not come with a built-in customer relationship management (CRM) tool.
  • Limited Support
    Customer support is primarily available via email and is more limited compared to competitors that offer multiple support channels, including live chat and phone support.

Analysis of EmailOctopus

Overall verdict

  • Overall, EmailOctopus is a reliable and efficient email marketing platform suitable for individuals and businesses looking for straightforward functionality at an affordable price.

Why this product is good

  • EmailOctopus is often considered a good choice for those seeking a budget-friendly and easy-to-use email marketing solution. It provides a range of features such as customizable email templates, automation tools, and detailed analytics. Additionally, it integrates well with numerous other platforms and offers competitive pricing, often making it a cost-effective alternative to other email marketing services.

Recommended for

  • Small to medium-sized businesses
  • Freelancers and entrepreneurs
  • Non-profits
  • Individuals new to email marketing
  • Budget-conscious marketers seeking value

NovaExpress.ai videos

How to Send Free Email Campaigns with Nova Express

EmailOctopus videos

EmailOctopus Review and Tutorial // Best Free Email Marketing Platform?

More videos:

  • Tutorial - EmailOctopus Review and Tutorial [2020]

Category Popularity

0-100% (relative to NovaExpress.ai and EmailOctopus)
Email Marketing
5 5%
95% 95
Email Marketing Platforms
Newsletter Marketing
9 9%
91% 91
Ai Writing Tools
100 100%
0% 0

Questions and Answers

As answered by people managing NovaExpress.ai and EmailOctopus.

Why should a person choose your product over its competitors?

NovaExpress.ai's answer

It works for both marketers and developers, offering intuitive design alongside API-first flexibility. All features, including AI campaigns, unlimited emails, and high-deliverability infrastructure, are available for a flat $20 per month with no tiers, no caps, and no hidden fees.

How would you describe your primary audience?

NovaExpress.ai's answer

Our core users are digital marketers, agencies, and SaaS startups that need to send high-volume emails reliably. We also serve non-technical founders and teams who want to create professional campaigns quickly using AI and visual tools without depending on developers.

What's the story behind your product?

NovaExpress.ai's answer

In 2025, we launched Nova Express to solve our own frustration with bloated and expensive email platforms that impose strict limits. We built a leaner, smarter solution and realized every growing business deserves simple, affordable, and scalable email infrastructure.

Who are some of the biggest customers of your product?

NovaExpress.ai's answer

  • Marketing agencies managing high-volume email campaigns for their clients
  • SaaS startups scaling transactional and marketing emails efficiently
  • E-commerce brands running automated multilingual newsletters
  • Retail businesses looking to reduce email delivery costs at scale

Which are the primary technologies used for building your product?

NovaExpress.ai's answer

Nova Express is built on a high-performance infrastructure designed for speed, scale, and reliability. We use AWS SES and Mailgun as our core email delivery networks to ensure maximum deliverability and unlimited throughput. Our AI engine generates marketing content in over 30 languages using advanced language models fine-tuned specifically for email campaigns.

What makes your product unique?

NovaExpress.ai's answer

Nova Express uniquely combines AI-powered content generation, unlimited sending, and native multilingual support in a single platform. With drag-and-drop editing, subaccount management, and direct integrations with AWS SES and Mailgun, itโ€™s built for teams that scale fast without artificial limits.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare NovaExpress.ai and EmailOctopus

NovaExpress.ai Reviews

We have no reviews of NovaExpress.ai yet.
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EmailOctopus Reviews

11 Best Email Marketing Software for eCommerce in 2023
EmailOctopus, a lean and efficient email marketing software for eCommerce, offers the unique capability to route emails through Amazon SES (Simple Email Service). With seamless integrations with Zapier, WordPress, and MailOptin, this platform caters to businesses with developers, providing a straightforward and effective email marketing automation solution.
Source: www.getshow.io
MailBluster vs EmailOctopus
EmailOctopus also has a free plan for you but with some bars and limitations. For example- it will cost you $0 forever, but the number of subscribers is limited to 2500 only. If your subscriber list is growing then you must upgrade the plan. There are more limitations with the free plan like statistics wonโ€™t be available after 90 days, you have to send campaign emails only,...
The 12 Best Free Email Marketing Apps
Want more customizationโ€”and have time to create two accounts? EmailOctopus lets you send thousands of emails a month for freeโ€”and more for low feesโ€”by using Amazon SES to send your emails. You'll manage your email lists, design your messages, and track stats in EmailOctopus. It then will use your Amazon SES account to send your emails.
Source: zapier.com

Social recommendations and mentions

Based on our record, EmailOctopus seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

NovaExpress.ai mentions (0)

We have not tracked any mentions of NovaExpress.ai yet. Tracking of NovaExpress.ai recommendations started around Sep 2025.

EmailOctopus mentions (11)

  • free-for.dev
    EmailOctopus - Up to 2,500 subscribers and 10,000 emails per month free. - Source: dev.to / almost 3 years ago
  • What service are people using for their newsletters?
    I use Mailgun myself, but https://emailoctopus.com might be worth a look. Like Sendy they also use Amazon SES, so should be pretty cheap. And then you wouldn't have to deal with hosting it yourself, unlike Sendy. They say they have a developer API so maybe you can get metrics from that. Both Sendy and Email Octopus have list segmentation which should do the job for hiding sponsors; not sure if either of them... Source: about 4 years ago
  • UK to overhaul privacy rules in post-Brexit departure from GDPR
    Https://emailoctopus.com/ is my current provider and they say they use EU data centers should I should be good. - Source: Hacker News / about 4 years ago
  • This SaaS helped me grow my business from 1k to 10k revenue per month.
    Https://emailoctopus.com EmailOctopus is an email marketing tool offering a rich set of email marketing templates allow users to create campaigns which are responsive to any device, in a matter of minutes. Users have the ability to build drip email sequences, import contacts, integrate with forms, and generate customized reports. With segmentation, you can create highly targeted email campaigns based on the... Source: about 4 years ago
  • Building a $0 startup using nextjs and firebase
    - **Emails** - There are two types of emails; **transactional** - reset passwords, welcome email, ... So on and **broadcasting** - newsletters, announcements, deals, product updates. I use [Postmark](https://postmarkapp.com/) for all of my emails, [Aurelio](https://aureliocbt.com) also has a [newsletter](https://aureliocbt.com/newsletter) for which I use [Emailoctopus](https://emailoctopus.com). Source: over 4 years ago
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What are some alternatives?

When comparing NovaExpress.ai and EmailOctopus, you can also consider the following products

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Omnisend - Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms.

ConvertKit - Email marketing software for online creators. We help you earn a living online through an intuitive email marketing automation tool.

MailBluster - Thrive with MailBluster: A powerful and affordable email marketing platform. Perfect for sending unlimited emails seamlessly using Pro features like automation, segmentation, email templates, etc.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.