Software Alternatives, Accelerators & Startups

Moz VS ZoomInfo

Compare Moz VS ZoomInfo and see what are their differences

Moz logo Moz

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

ZoomInfo logo ZoomInfo

ZoomInfo is a B2B database providing detailed business information on people and companies.
  • Moz Landing page
    Landing page //
    2023-10-19
  • ZoomInfo Landing page
    Landing page //
    2023-03-19

Moz

Website
moz.com
Release Date
2004 January
Startup details
Country
United States
State
Washington
City
Seattle
Founder(s)
Gillian Muessig
Employees
100 - 249

Moz videos

MOZ vs SEMRush 2019 - Side by Side Comparison: Which SEO Tool is Better?

More videos:

  • Review - Moz Pro Review (2017): The 5 SEO aspects that Moz tracks
  • Review - SEO Tool - MOZ Review

ZoomInfo videos

Is Zoominfo a Good Investment? (Zoominfo Review, Pricing, Options)

More videos:

  • Review - ZoomInfo Powered by DiscoverOrg Review: by Nancy Nardin of Smart Selling Tools

Category Popularity

0-100% (relative to Moz and ZoomInfo)
SEO
100 100%
0% 0
Lead Generation
0 0%
100% 100
SEO Tools
100 100%
0% 0
Sales Tools
0 0%
100% 100

User comments

Share your experience with using Moz and ZoomInfo. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Moz and ZoomInfo

Moz Reviews

Comparing the Best Moz Alternatives for 2023
If you're looking for a Moz alternative for your SEO needs, you're in luck! There are several powerful tools out there that offer similar features and benefits. In this blog post, we'll explore some of the best Moz alternatives that can help you improve your search engine optimization efforts.
9 Best Moz Alternatives and Their Pros and Cons
The value of Moz depends on your specific SEO needs and budget. Moz offers robust SEO tools that many businesses find valuable for their SEO strategies, but the cost may be prohibitive for smaller companies or individuals. It’s recomended to take advantage of the free trial or the free limited version to determine if Moz fits your needs before committing to a subscription.
Source: seranking.com
15 Best Moz Alternatives
Ironically enough, some can say that Moz as a tool is not a bed of roses. Many find that Moz Pro’s subscription plan is on the upper end of the financial spectrum. For others, the financial aspect is not an issue but rather a lack of a wide spectrum of possibilities. Moz competitors in the market offer far more, and some for a lower price. For instance, better keyword...
The 21 Best Ahrefs Alternatives (Free and Paid)
Moz aims to make SEO easy by removing all complexity from the equation. Moz Pro helps you understand what your audience is interested in and has been searching for typically when they arrive on your site. And it is a highly recommended alternative to Ahrefs. You can then use this information to create powerful content accordingly.
Source: enticehq.com
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
Using Moz Local can help you to trickle in and then explode your visibility from both mobile and desktop searches. They can help you achieve this through robust, precise and sound business listings that encourage online and foot traffic to your local store (hence Moz “Local”).

ZoomInfo Reviews

  1. Good, but Not the Best B2B Database

    As a B2B database, ZoomInfo certainly has a lot to offer. Its detailed business information on people and companies is impressive, and I've found it to be a useful resource for researching potential clients and partners.

    However, I do have a few criticisms of the product. Firstly, its pricing is quite steep, especially compared to other B2B databases on the market. This makes it difficult for smaller businesses or startups to justify the cost. Additionally, while the information on ZoomInfo is generally accurate and up-to-date, I have come across a few instances where the information was incomplete or outdated.

    Despite these drawbacks, ZoomInfo is still a good resource for business information. It just might not be the best option out there. If you're willing to pay for a premium service, then ZoomInfo could be worth considering. However, if you're looking for more cost-effective alternatives, there are several options to consider.

    🏁 Competitors: LinkedIn Sales Navigator
    👍 Pros:    Detailed|Accurate
    👎 Cons:    Expensive|Incomplete

20 Best Lead Generation Companies in the USA
With Zoominfo, generating leads has never been easier. This lead generation partner is an established leader in the B2B contact database realm, offering robust tools for sales and marketing professionals. Their platform is driven by advanced AI and a constantly growing database, allowing businesses to connect with the right decision-makers efficiently. From detailed company...
Source: martal.ca
Top 26 Lead Generation Companies of 2023
ZoomInfo is an advanced subscription-based lead generation service. They provide you with accurate, updated, and verified B2B intelligence data gathered from various sources, including news articles, job listings, etc.
Source: salespanel.io
The Ultimate List of Best ZoomInfo Alternatives to get B2B Contacts and fill up the top of your Sales Pipeline
The pricing plans range from $99 to $399 per month, a fraction of what ZoomInfo charges. You get a 25% discount when paying yearly. The monthly plans don't require any contract or commitment.
Top 13 ZoomInfo Alternatives
One of the best things about this ZoomInfo alternative is its ease-of-use. When integrated with Salesforce, you can access contact data without interrupting prospecting processes and feed that data directly into a database.
Source: taskdrive.com
9 Best ZoomInfo Alternatives & Competitors for 2021 (Updated March)
This is a lead generating and sales prospecting tool that can help you find leads in your niche and build your contact lists. This is different from ZoomInfo in that it is not a contact database in itself, but can help you find relevant leads. (That’s why it’s still enlisted as a ZoomInfo alternative).
Source: shanebarker.com

Social recommendations and mentions

Based on our record, Moz should be more popular than ZoomInfo. It has been mentiond 46 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Moz mentions (46)

  • How to Use the Agility Writer Smart Outline Builder
    Moz - "Optimizing Outlines for SERP Success" Uncover the tactics behind AgilityWriter's Outline Builder in optimizing content outlines for Search Engine Results Page (SERP) success, as discussed in Moz's expert SEO resources. Source: 6 months ago
  • Ask HN: Who is hiring? (December 2023)
    Moz | Lead/Sr. Data Engineer | REMOTE (USA / Canada) | Full-time | https://moz.com/ We’re a small team building new ETL data pipelines in Go to power Moz’s frontend applications. We leverage AWS (Lambda, SQS, ECS, Eventbridge, S3, etc.), Terraform, and Docker to consume, transform, and aggregate the massive amounts of data provided by our platform & collections teams. I’m specifically looking for a senior engineer... - Source: Hacker News / 6 months ago
  • Which tool do you use the most for SEO?
    Moz: It provides various SEO tools, such as keyword research, rank tracking, link analysis, and on-page optimization recommendations. Source: 10 months ago
  • What is Local SEO?
    In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: 11 months ago
  • Best alternatives to SEMRush?
    Https://ahrefs.com - still prefer this the most. The intangible for me is the ease of custom filtering and data exports. Prices do keep going up tho... Https://moz.com - OG but IMHO they lost their edge; export and data reporting is lacking. Source: 12 months ago
View more

ZoomInfo mentions (5)

  • Vendor annoyance phone calls
    For the phone calls - there's a decent chance they got your number from zoominfo.com - you can go there and request to be removed. Source: 11 months ago
  • Forward spam emails back to sender!
    I just found a few data collator sites, zoominfo.com and signalhire.com are just two - they seem to scrape sites like Linkedin etc and collate everything. Personal numbers can be found pretty easily, if you've ever signed up for a business identification number it could be there, could be in a data leak somewhere - these companies are pretty shady and will buy data from places to just get a lead. Source: over 1 year ago
  • Finding Suppliers Recommendation For New Business Owners
    I currently use: thomasnet.com, zoominfo.com, and selletonline.com. Source: almost 2 years ago
  • Reputable places to get email contacts?
    Zoominfo.com is used by larger companies. Source: almost 2 years ago
  • Considerations for choosing an installer? Experiences with Suntuity?
    I suppose the easiest way is to just search the company on the intrawebs and see what their web site pulls up. You can kind of tell from there and their Yelp reviews/Google reviews, if they are their own company or some kind of contractor type company. I also used zoominfo.com to get a sense of how big the company was. You'll probably be able to tell from there if they are their own company or part of a larger... Source: over 2 years ago

What are some alternatives?

When comparing Moz and ZoomInfo, you can also consider the following products

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Hunter - Find all the email addresses related to a domain

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Apollo.io - Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Serpstat - Search analytics, Rank tracking, Backlink analysis and Site Audit tool.

Lusha - Search less. Sell more.