Software Alternatives & Startups

Modify VS WordPress Admin Columns

Compare Modify VS WordPress Admin Columns and see what are their differences

Modify

The modern publishing workflow for software teams

Rating
0 reviews
WordPress Admin Columns

Add, remove, sort and reorder WordPress admin columns for any post type — Post ID, featured image, ACF fields and more with Admin Columns Editor.

Rating
0 reviews
Pricing
Freemium $99 / Annually (50 websites)

Base details

Website, pricing, platforms and company facts side by side.

Modify
WordPress Admin Columns
Website modifyhq.com wpadminify.com
Pricing —
Freemium $99 / Annually (50 websites) Official pricing
Company — Startup from Bangladesh · 1 - 9 employees
Listed in

Features and specs

What each product offers, as listed by its team.

Modify 5 features
WordPress Admin Columns 5 features
  • No-code website modifications
    Modify allows users to make changes to their websites without needing to write code, making it accessible for non-developers who want to customize their web presence quickly.
  • Easy A/B testing and personalization
    The platform enables users to run A/B tests and personalize website content for different audiences without requiring developer involvement, speeding up optimization efforts.
  • Quick deployment
    Changes can be deployed rapidly through Modify's interface, bypassing the traditional development cycle and reducing time-to-market for website updates and experiments.
  • Visual editor
    Modify provides a visual editor that lets users point-and-click to make changes on their site, making it intuitive and reducing the learning curve for new users.
  • No impact on site codebase
    Since modifications are applied as an overlay rather than directly changing the source code, the original codebase remains clean and unaffected, reducing the risk of breaking existing functionality.

Possible disadvantages

  • Limited awareness and community
    Modify is a relatively niche tool with a smaller user base compared to established competitors like Google Optimize or Optimizely, which means fewer community resources, tutorials, and third-party integrations.
  • Performance concerns
    Applying modifications via a third-party script layer can introduce additional page load time or cause flickering effects as changes are rendered on top of the original page content.
  • Limited customization depth
    While the no-code approach is convenient for simple changes, more complex modifications or deeply integrated features may still require developer intervention, limiting what can be achieved through the platform alone.
  • Dependency on third-party service
    Relying on Modify means your website changes are dependent on their service uptime and continuity. If the service goes down or shuts down, applied modifications could be lost.
  • Potential SEO implications
    Client-side modifications applied via JavaScript overlays may not be fully recognized by search engine crawlers, which could lead to discrepancies between what users see and what gets indexed.
  • Customizable Admin Columns
    Allows users to add, remove, and rearrange columns in the WordPress admin panel for posts, pages, users, media, and custom post types, making content management more efficient.
  • No Coding Required
    Provides a user-friendly interface that lets administrators customize columns without needing to write PHP or edit theme files, making it accessible to non-developers.
  • Supports Custom Fields and Meta Data
    Enables display of custom fields, ACF fields, taxonomies, and other meta data directly in the admin list tables, improving visibility of important information at a glance.
  • Improves Workflow Efficiency
    By displaying relevant data directly in admin columns, users can sort, filter, and manage content faster without opening each individual post or page.
  • Compatible with Popular Plugins
    Often integrates well with plugins like Advanced Custom Fields (ACF), WooCommerce, and other common WordPress plugins, extending its usefulness across different site types.

Analysis

An editorial look at what each product does well and who it suits.

Modify
WordPress Admin Columns

Overall verdict

  • Modify (modifyhq.com) is a solid choice for marketing teams that want to personalize website content dynamically without heavy engineering support. It's particularly strong for conversion rate optimization and ABM-style personalization, though it may be overkill for very small sites with low traffic.

Why this product is good

  • Allows real-time website personalization based on visitor attributes like UTM parameters, referral source, location, or ad campaign
  • No-code / low-code editor makes it accessible to marketers without developer resources
  • Integrates with common ad platforms and CRMs to tailor messaging to specific audience segments
  • Useful for account-based marketing (ABM) campaigns by customizing landing pages for target accounts
  • Provides analytics to measure the impact of personalized content on conversion rates
  • Faster iteration cycle for A/B testing and content variation compared to manual dev-driven changes

Recommended for

  • Marketing teams running paid ad campaigns who want tailored landing pages per audience segment
  • B2B companies doing account-based marketing (ABM) needing personalized experiences for target accounts
  • Growth and conversion optimization teams looking to increase landing page conversion rates
  • Companies without large engineering teams who need a no-code personalization solution
  • Mid-to-large businesses with sufficient traffic to justify investment in personalization tools

No analysis of WordPress Admin Columns yet.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Modify
WordPress Admin Columns
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
100% 100%
0% 0%

Questions & Answers

As answered by people managing Modify and WordPress Admin Columns.

What makes your product unique?

WordPress Admin Columns's answer:

It turns WordPress' default list tables into real management screens. Instead of Title / Author / Date, you drag in any data you actually work with — custom fields, taxonomies, post meta, user meta, ACF fields, WooCommerce data — and configure it per post type, per screen, without writing a line of code. Everything happens inside the admin you already use, so there's no separate dashboard to learn and no front-end overhead on your site.

What's the story behind your product?

WordPress Admin Columns's answer:

It started from a problem I hit on every project: the WordPress admin shows almost nothing useful about your content. Checking whether posts had featured images, which products were missing SKUs, or when users last logged in meant opening records one by one — or writing the same column hooks again for each site. I built the first version to stop repeating that work, and released it publicly once it was clear the problem wasn't just mine. → Swap in your real dates, the site or client that triggered it, and install/version milestones.

Why should a person choose your product over its competitors?

WordPress Admin Columns's answer:

Most alternatives either add a fixed set of columns or require custom code through managepostscolumns hooks. This does both ends: a no-code drag-and-drop builder for site owners, and a full hooks/filters API plus PHP-registered column sets for developers who want configs in version control. It also covers every list table — posts, pages, CPTs, users, comments, media, taxonomies — rather than just posts, and pairs display with action: sorting, filtering, inline and bulk editing, and CSV export from the same screen.

How would you describe the primary audience of your product?

WordPress Admin Columns's answer:

Anyone managing content at volume rather than publishing occasionally. In practice: agencies and freelancers running client sites, editorial teams that need at-a-glance status across hundreds of posts, WooCommerce store managers auditing stock and pricing, membership and directory site owners working with user meta, and plugin developers who'd otherwise write column code on every project.

Which are the primary technologies used for building your product?

WordPress Admin Columns's answer:

PHP (WordPress Plugin API, WPListTable, hooks and filters), JavaScript for the drag-and-drop column builder and inline editing, AJAX/REST for saving configurations, SCSS for admin styling, Composer and npm for dependency management, and PHPUnit for testing. Supports current PHP and WordPress versions, with data stored via the WordPress options API.

Who are some of the biggest customers of your product?

WordPress Admin Columns's answer:

Only list real, verifiable names here — fabricated logos on a public comparison profile is the one thing that can actually hurt you. If you don't have permission-cleared names, use categories instead:

  • Digital agencies managing multi-site client portfolios
  • WooCommerce stores with large product catalogs
  • Membership and directory sites managing large user bases

User comments

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