MIKROS
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MIKROS is a next-generation analytics and marketing platform built specifically for independent game developers and small game studios. MIKROS helps game developers understand and engage players across gamesโnot just their own. Traditional analytics platforms isolate user data within individual apps. MIKROS pools data across a connected ecosystem, allowing game studios to discover real behavioral insights like spend patterns, cross-game engagement, and retention signals.
With MIKROS, game studios can identify their most valuable users, improve acquisition targeting, and make smarter decisions around monetization and growth. Whether you're trying to increase retention or simply want more meaningful metrics, MIKROS surfaces key KPIs such as adoption, retention, and conversion based on real user behavior across hundreds of thousands of contributed datapoints.
๐ MIKROS Analytics gives developers superpowers! Track players across multiple titles, identify spenders, and optimize retention and monetization using real-time, ecosystem-wide intelligence.
๐ MIKROS Marketing is a one-click go-viral marketing solution. No complicated setups. No manual outreach. Just visibility, momentum, and results.
Backed by Google and driven by a mission to support indie game developers and small game studios, MIKROS is more than powerful technology, itโs a movement. Join over 30,000+ game studios already using MIKROS to reduce their failure risk profile, unlock new revenue, and stay competitive in todayโs global games market.
Learn more โ https://developer.tatumgames.com
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MIKROS's answer
MIKROS is the first analytics and marketing platform built exclusively for indie game developers and small game studios that tracks player behavior across all games and platforms. MIKROS delivers AI-powered insights and automated marketing activations with just one click. It turns fragmented data into actionable growth, all while remaining privacy-safe and GDPR, CCPA, CPRA compliant.
MIKROS's answer
Traditional analytics platforms like Mixpanel or GameAnalytics only show you data from your own game. MIKROS gives you the bigger picture by pooling anonymized data across a shared ecosystem, so you can compare your KPIs against the whole market. We also combine this with a built-in marketing engine, allowing game developers to launch campaigns without needing to learn ad tech or hire a team. Itโs analytics and advertising in one place, built specifically for indie and small gaming studios.
MIKROS's answer
Our primary audience is indie game developers and small game studios who want to grow without hiring a full-scale analytics or marketing team. They care about making great games but struggle to acquire users, track real performance, or monetize effectively. MIKROS helps them compete at the level of AAA studios without the cost or complexity.
MIKROS's answer
Today, 94% of indie game developers and small game studios fail. This is not due to their games not being good, but due to their lack of access to data, visibility, and the right tools. MIKROS aims to fix this!
Backed by Google and built by game developers for game developers, MIKROS is more than just tech, itโs a mission to level the playing field in the game industry. Weโre helping game developers understand their users, find their audience, and grow sustainably.
MIKROS's answer
One of our biggest success stories is Word Thread, a puzzle game that reached the Top 10 on the Apple App Store in 2025. Word Thread used MIKROS to fine-tune their marketing, understand their playersโ behaviors across other games, and increase retention.
MIKROS's answer
MIKROS is built with a modern, scalable tech stack using PHP and JavaScript at its core. We leverage Google Cloud infrastructure, including Vertex AI, BigQuery, and PaLM 4, for advanced AI/ML capabilities and natural language processing. Our patented Mobile-to-Mobile (M2M) tracking technology powers cross-game user analysis. The current SDK is built for Unity, with support for Unreal Engine and Godot planned in 2026.
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