Software Alternatives, Accelerators & Startups

Medium VS Taboola

Compare Medium VS Taboola and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Medium logo Medium

Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Taboola logo Taboola

Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.
  • Medium Landing page
    Landing page //
    2023-07-08
  • Taboola Landing page
    Landing page //
    2023-02-09

Medium features and specs

  • User-Friendly Interface
    Medium offers an easy-to-use interface that makes it simple for anyone to start writing and publishing content without any technical knowledge.
  • Built-in Audience
    The platform has a large and active user base, so new content has the potential to reach a wide audience quickly.
  • Publishing Tools
    Medium provides versatile publishing tools that support text, images, and various media formats, which helps in creating rich and engaging content.
  • SEO Benefits
    Articles posted on Medium tend to rank well in search engine results, thanks to the platform's high domain authority.
  • Community and Interaction
    Medium encourages reader engagement through comments, claps, and highlights, fostering a sense of community among writers and readers.

Possible disadvantages of Medium

  • Monetization
    While Medium has a Partner Program, it may not be as lucrative as other methods of monetization available on independent blogging platforms.
  • Control and Customization
    Medium offers limited customization options compared to dedicated blog platforms like WordPress, restricting how you can brand and personalize your blog.
  • Content Ownership
    By publishing on Medium, you agree to their terms and conditions, which may include giving up some control over how your content is used and distributed.
  • Paywall Issues
    Some articles are placed behind a paywall, which might limit the reach of your content if you want it to be freely accessible to everyone.
  • Dependency on Platform
    Relying solely on Medium means that any changes to the platform's policies or algorithms can directly impact your reach and engagement.

Taboola features and specs

  • Reach and Audience
    Taboola boasts an extensive network of publishers which can help advertisers reach a broad and diverse audience, increasing the potential for engagement and conversions.
  • Targeting Capabilities
    Advanced targeting options allow for refined audience segmentation based on demographics, interests, and behavior, ensuring ads are shown to the most relevant users.
  • Cost-Effective
    Compared to traditional advertising platforms, Taboola often offers competitive pricing, making it an attractive option for businesses looking to maximize their ROI.
  • User-Friendly Interface
    Taboola provides an intuitive platform that is easy to navigate, making it accessible to users with various levels of expertise in digital advertising.
  • Content Discovery
    By promoting content as recommendations, Taboola helps in enhancing the discoverability of branded content, increasing organic traffic to the advertiserโ€™s site.

Possible disadvantages of Taboola

  • Quality Control
    Given the large volume of content, there can be variability in the quality of publishers and the audience, which might affect the overall effectiveness of some campaigns.
  • Ad Placement Transparency
    Advertisers may not have complete control over where their ads appear, leading to potential placement on lower-quality sites that could impact brand reputation.
  • Creative Limitations
    The ad format is primarily focused on native advertising, which can limit the creativity and flexibility for brands that prefer more diverse ad formats.
  • Performance Metrics
    Some users report that Taboolaโ€™s analytics and reporting features are not as in-depth or comprehensive as those provided by other advertising platforms.
  • Click Fraud and Bot Traffic
    Like many online advertising platforms, Taboola is susceptible to issues related to click fraud and bot traffic which can result in inflated metrics and wasted budget.

Analysis of Medium

Overall verdict

  • Medium can be considered a good platform for those who enjoy a wide array of content and appreciate quality writing on diverse subjects. However, the value of Medium depends on individual preferences and whether the topics and writing styles align with what the reader is looking for.

Why this product is good

  • Medium offers a diverse range of articles from both professional and amateur writers, providing readers with numerous perspectives on various topics. Its clean user interface and ease of use make it an appealing platform for both writers and readers. The platform also supports monetization for writers, allowing them to earn from their content.

Recommended for

    Medium is recommended for avid readers seeking a variety of topics ranging from personal development to technology. It's also ideal for writers looking to publish their work to a broad audience and potentially earn revenue through the platform's Partner Program.

Medium videos

Medium Review - with Tom Vasel

More videos:

  • Review - Starting a blog on Medium.com? Watch this FIRST.
  • Review - The Medium Review
  • Review - The Medium - Before You Buy
  • Review - I recommend: The Medium (Review)

Taboola videos

Taboola Review | How Our Taboola Experiment Went

More videos:

  • Review - Spent $141 On Taboola Native Ads - Guess How Much I Made! [ CPA Training ]
  • Review - Should You Be Using Outbrain or Taboola? | Ep. #233

Category Popularity

0-100% (relative to Medium and Taboola)
Blogging
100 100%
0% 0
Advertising
0 0%
100% 100
Blogging Platform
100 100%
0% 0
Ad Networks
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Medium and Taboola

Medium Reviews

19 Best WordPress Alternatives in 2025
Medium focuses on thoughtful content and community engagement. It offers a user-friendly interface, a large readership base, and various features for writers and readers.
Source: www.pixpa.com
25+ Medium Alternative Platforms for Publishing Articles
Medium is an online platform that was created in 2012 by Evan Williams. It is a place for people to share their thoughts and ideas on various topics. Medium has about 100 million monthly visitors, which makes it one of the most popular platforms for publishing articles.
Source: forgefusion.io
10 Best Medium Alternatives for Reading and Publishing
From thะต simplicity of Ghost to thะต vะตrsatility of Substack, thะตrะตโ€™s a homะต for ะตvะตryonะต seeking great Medium alternatives. Thะตsะต altะตrnativะตs offะตr a world of possibilitiะตs for rะตadะตrs and authors alikะต. Whะตthะตr youโ€™rะต in sะตarch of a uniquะต platform to sharะต your thoughts or want to read frะตsh contะตnt, thะตsะต platforms havะต somะตthing spะตcial to offะตr. All in all, we...
9 Best Medium Alternatives for Making Money With Your Writing in 2023
Substack and Medium differ primarily in their monetization methods. Medium pays creators based on reader engagement, while Substack enables writers to monetize directly through paid subscriptions to their newsletters. This business model allows Substack users to build a direct relationship with their readers via their email inboxes, whereas Medium interactions primarily...
How to Choose the Best Blogging Platform in 2021 (Compared)
Medium works much like a social networking site where you can create an account and start publishing your articles. After you sign up, youโ€™ll have a profile address like this: https://medium.com/@yourname. But you cannot use your own domain.

Taboola Reviews

Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
The three main places you can effectively use Taboola is using Googleโ€™s โ€˜sponsoredโ€™ search area, across social media and networking websites (Instagram, Facebook, Twitter, and the sorts) and then on your personal website. Everything is handled from a central dashboard, but there is a minimum page view of 500,000 if you want to get started.
Source: www.izooto.com
Posting Ads On Facebook Only? You Might Want To Consider These Alternatives
Taboola brings the users content into the notice of visitors to large, high-quality publications but it doesnโ€™t do this by using paid search/banner ads but with a deceptively simple approach i.e. recommend related content the audience may like.

Social recommendations and mentions

Based on our record, Medium seems to be a lot more popular than Taboola. While we know about 3081 links to Medium, we've tracked only 3 mentions of Taboola. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Medium mentions (3081)

  • Microsoft Fire IdTech Team at Id Software
    Console vs PC is a red herring since UE games still stutter on consoles, people just notice that less because most games run at 30 fps anyway. You can read Unreal's own blog posts on this and they'll actually explain that this is mostly down to their material system (and game logic/scripts reaching into it) being designed to create nearly infinite shader variations on the fly in response to arbitrary world/game... - Source: Hacker News / about 19 hours ago
  • Why migrants come to Germany for work and then leave again
    I'm no expert on haplogroups either, but cursory googling seems to indicate they are far more numerous and nuanced than the late victorian, scientific-racism derived classifications used today - i.e.: black, white, asian etc. But we don't need to be specialists in population genetics to observe that human cultures interbreed. We can't reliably correlate visible biomarkers with genetic origin, especially in... - Source: Hacker News / about 23 hours ago
  • Footage Shows Cop Stalking Woman After Surveilling Her with a LPR
    I think it's intresting to read about the guy who made yolo, take a look at his website and later, his thoughts about the monster he may have created. https://medium.com/@graham.wallington/the-evolution-of-yolo-joseph-redmons-departure-and-the-ethics-of-computer-vision-66d9b75f0eca https://pjreddie.com/darknet/yolo/. - Source: Hacker News / 2 days ago
  • The Private Capture of Public Genius
    One hardly needs to soar to the exalted heights of "mysticism" or any sort of "ineffable qualities" to come into contact with the limitations of LLMs. 1) Models do not perform the functional equivalent of reasoning at all. When we reason, we don't simply babble out textual derivations of prior examples of "reasoning" to which we have been exposed, arrive at a conclusion, then occasionally state an altogether... - Source: Hacker News / 2 days ago
  • Ask HN: Who wants to be hired? (July 2026)
    Io_uring, concurrency, TCP, mmap, systems programming Rรฉsumรฉ/CV: https://drive.google.com/file/d/1dQrgGxvun68WMty-m7A-wsR7KF3gxKdU/view?usp=sharing Email: ashishrathour1102@gmail.com GitHub: https://github.com/AasheeshLikePanner Backend and infrastructure engineer focused on systems programming in Go. I build low-level infrastructure from scratch and benchmark it honestly. Recent projects: vase โ€” a pub/sub broker... - Source: Hacker News / 7 days ago
View more

Taboola mentions (3)

  • REDCLOUD KICKSTARTER READY FOR LAUNCH. WOULD APPRECIATE HELP IN HOW TO PROMOTE
    Glad you're doing better! What have you used so far for advertising? I found that kicktraq.com/projects/kickamsads/self-publishing-and-email-marketing/ is very good and taboola.com is also worth doing. Source: about 4 years ago
  • I get 4.5 million page views a month on my content, how do I get advertising?
    Additionally, I have become aware of services such as outbrain.com and taboola.com that pay publishers in a variety of ways for integrating ads onto content that has high page views. However, I don't know the correct course as advertising is uncharted waters for me. Source: over 4 years ago
  • $TBLA
    I've just come across a stock that interested me by the name of Taboola.com (ticker: TBLA). They are an advertising company founded in 2007 currently valued at $2.6 billion. It is currently sitting at $8.60 since its IPO. It has an average rating of $16.00 (pretty big upside). Financials look pretty good last quarter, beating expectations across the board:. Source: almost 5 years ago

What are some alternatives?

When comparing Medium and Taboola, you can also consider the following products

Ghost - Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Outbrain - Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.

DEV.to - Where software engineers connect, build their resumes, and grow.

Infolinks - Discover what Infolinks smart ads can do for you

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Zemanta - Zemanta is an online content and links suggesting platform that provides a plugin to the bloggers, publishers and other types of content creators.