Software Alternatives, Accelerators & Startups

Matplotlib VS Supermetrics

Compare Matplotlib VS Supermetrics and see what are their differences

Matplotlib logo Matplotlib

matplotlib is a python 2D plotting library which produces publication quality figures in a variety...

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • Matplotlib Landing page
    Landing page //
    2023-06-14
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, itโ€™s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlรฉ, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales toolsโ€”such as Google Analytics, Facebook Ads, and HubSpotโ€”into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2โ€™s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Matplotlib features and specs

  • Versatility
    Matplotlib can generate a wide variety of plots, ranging from simple line plots to complex 3D plots. This versatility makes it a go-to library for many scientific and technical visualizations.
  • Customization
    It offers extensive customization options for virtually every element of a plot, including colors, labels, line styles, and more, allowing users to tailor plots to meet specific needs.
  • Integrations
    Matplotlib integrates well with other Python libraries such as NumPy, Pandas, and SciPy, making it easier to plot data directly from these sources.
  • Community and Documentation
    It has a large, active community and comprehensive documentation that includes tutorials, examples, and detailed references, which can help users solve problems and improve their plot-making skills.
  • Interactivity
    Matplotlib supports interactive plots, which can be embedded in Jupyter notebooks and GUIs, allowing for dynamic data exploration and presentation.
  • Publication-Quality
    The library is capable of producing high-quality, publication-ready graphics that meet the stringent requirements of academic journals and professional presentations.

Possible disadvantages of Matplotlib

  • Complexity
    While Matplotlib offers extensive customization, it can be complex and sometimes unintuitive for beginners, requiring a steep learning curve to master all its functionality.
  • Performance
    Rendering a large number of plots or handling very large datasets can be slow, making Matplotlib less suitable for real-time data visualization.
  • Modern Aesthetics
    Out-of-the-box plots from Matplotlib can look somewhat dated compared to those from newer plotting libraries like Seaborn or Plotly, requiring additional customization to achieve a modern look.
  • 3D Plots
    Although Matplotlib supports 3D plotting, its capabilities are relatively limited and less sophisticated compared to specialized 3D plotting libraries.
  • Size and Structure
    The package is relatively large and can be slow to import. Its extensive structure can make finding specific functions and understanding the overall architecture challenging.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Analysis of Matplotlib

Overall verdict

  • Yes, Matplotlib is a good library for data visualization, particularly for users who require a versatile and powerful plotting solution in Python.

Why this product is good

  • Matplotlib is highly regarded due to its extensive customization options, versatility in creating a wide range of static, animated, and interactive plots, and its large user community and support. It integrates well with other scientific libraries in Python, making it a staple for data visualization. The library is also open-source and frequently updated, ensuring it remains a reliable choice for users.

Recommended for

  • Data scientists and analysts needing to create detailed, customized visual representations of their data.
  • Researchers and engineers looking for a comprehensive plotting library that supports scientific and engineering formats.
  • Python developers who require integration with other scientific computing libraries like NumPy and Pandas.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Matplotlib videos

Learn Matplotlib in 6 minutes | Matplotlib Python Tutorial

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to Matplotlib and Supermetrics)
Data Science And Machine Learning
Marketing Analytics
0 0%
100% 100
Technical Computing
100 100%
0% 0
Marketing
0 0%
100% 100

Questions & Answers

As answered by people managing Matplotlib and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe the primary audience of your product?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlรฉ, Warner Bros, Dyson, and Lโ€™Orรฉal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matplotlib and Supermetrics

Matplotlib Reviews

25 Python Frameworks to Master
Matplotlib is a widely used tool for data visualization in Python. It provides an object-oriented API for embedding plots into applications.
Source: kinsta.com
5 Best Python Libraries For Data Visualization in 2023
You can use this library for multiple purposes such as generating plots, bar charts, histograms, power spectra, stemplots, pie charts, and more. The best thing about Matplotlib is you just have to write a few lines of code and it handles the rest by itself. Metaplotilib focuses on static images for publication along with interactive figures using toolkits like Qt and GTK.
15 data science tools to consider using in 2021
Matplotlib is an open source Python plotting library that's used to read, import and visualize data in analytics applications. Data scientists and other users can create static, animated and interactive data visualizations with Matplotlib, using it in Python scripts, the Python and IPython shells, Jupyter Notebook, web application servers and various GUI toolkits.
Top Python Libraries For Image Processing In 2021
Matplotlib is primarily used for 2D visualizations such as scatter plots, bar graphs, histograms, and many more, but we can also use it for image processing. It is effective to get information out of an image. It doesnโ€™t support all file formats.
Top 8 Python Libraries for Data Visualization
Matplotlib is a data visualization library and 2-D plotting library of Python It was initially released in 2003 and it is the most popular and widely-used plotting library in the Python community. It comes with an interactive environment across multiple platforms. Matplotlib can be used in Python scripts, the Python and IPython shells, the Jupyter notebook, web application...

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether itโ€™s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a businessโ€™s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives โ€“ Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io โ€” Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Matplotlib seems to be a lot more popular than Supermetrics. While we know about 114 links to Matplotlib, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matplotlib mentions (114)

  • The soul file
    In February, an AI agent named MJ Rathbun submitted a pull request to matplotlib โ€” the Python plotting library used by half the scientific computing world. Scott Shambaugh, a volunteer maintainer, rejected it. Standard code review. Nothing unusual. - Source: dev.to / 4 months ago
  • How to Analyze CSV Files with Python and Pandas
    Numbers are useful, but sometimes itโ€™s easier to spot patterns when you can actually see your data. Pandas works seamlessly with Matplotlib, a popular Python library for creating visualizations. Together, they make it easy to turn raw numbers into clear charts. - Source: dev.to / 7 months ago
  • libmalloc, jemalloc, tcmalloc, mimalloc - Exploring Different Memory Allocators
    We are storing the results in JSON files, which we combine, analyze and visualize using matplotlib in Python. Here's the structure of a benchmark result file:. - Source: dev.to / 8 months ago
  • Building an AI Scoring Agent: Step-By-Step
    NetworkX and Matplotlib were used to visualize the graph structure of the agent. - Source: dev.to / 9 months ago
  • Top 5 GitHub Repositories for Data Science in 2026
    The book introduces the core libraries essential for working with data in Python: particularly IPython, NumPy, Pandas, Matplotlib, Scikit-Learn, and related packages Familiarity with Python as a language is assumed; if you need a quick introduction to the language itself, see the free companion project, Aโ€ฆ. - Source: dev.to / 10 months ago
View more

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: about 3 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / over 3 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: almost 4 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / about 5 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / about 5 years ago
View more

What are some alternatives?

When comparing Matplotlib and Supermetrics, you can also consider the following products

Pandas - Pandas is an open source library providing high-performance, easy-to-use data structures and data analysis tools for the Python.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

NumPy - NumPy is the fundamental package for scientific computing with Python

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

Seaborn - Seaborn is a Python data visualization library that uses Matplotlib to make statistical graphics.

Databox - Databox is modern Business Intelligence software for teams that need answers now.