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Matomo VS Userbrain

Compare Matomo VS Userbrain and see what are their differences

Grapple
Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Matomo logo Matomo

Matomo is an open-source web analytics platform

Userbrain logo Userbrain

Easy, fast, and affordable user testing for websites and prototypes.
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Userbrain Userbrain: User testing made easy
    Userbrain: User testing made easy //
    2025-12-30

Userbrain is a remote user testing tool backed by a community of over 120k+ testers worldwide. Start testing in minutes. Get results in hours with easy, fast, and affordable user testing. Find out whatโ€™s working for your product โ€” and whatโ€™s not.

Whether youโ€™re a UX Designer, Researcher, Product Manager, or developer, youโ€™re bound to build products people love to use with the help of Userbrain.

Matomo

Website
matomo.org
Pricing URL
Official Matomo Pricing
$ Details
Platforms
-
Release Date
-
Startup details
Country
New Zealand
Edit details

Userbrain

Website
userbrain.com
Pricing URL
Official Userbrain Pricing
$ Details
paid Free Trial $39.0 (Tester)
Platforms
Browser iOS Android
Release Date
2014 November
Edit details

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

Userbrain features and specs

  • Ease of Use
    Userbrain is designed with a user-friendly interface, making it easy to set up tests and analyze results without needing extensive technical knowledge.
  • Speed
    The platform allows for quick turnaround times for receiving user feedback, usually within a few hours, enabling rapid iteration and development.
  • Quality of Testers
    Userbrain offers a vetted pool of testers, ensuring that the feedback you receive is from real users with relevant experience.
  • Flexibility in Testing
    Supports various types of testing, such as website, app, and prototype tests, making it versatile for different project needs.
  • Subscription Pricing
    Userbrain offers competitive subscription-based pricing which can be more economical for businesses with ongoing testing needs.

Analysis of Matomo

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Analysis of Userbrain

Overall verdict

  • Userbrain is generally regarded as a good tool for usability testing among UX designers, product managers, and developers due to its ease of use and insightful feedback. It helps in identifying user pain points effectively, which can significantly enhance the user experience of digital products.

Why this product is good

  • Userbrain is a usability testing platform designed to gather insights about user interactions with websites and mobile applications. It is considered good because it provides a simple, user-friendly interface for creating tests, allows access to a diverse pool of testers, and delivers valuable qualitative feedback with recorded video sessions of real users navigating the product. Its scalability and integration capabilities with popular project management and communication tools also add to its appeal.

Recommended for

  • UX Designers seeking quick feedback on design iterations
  • Product Managers aiming to understand user behavior on digital products
  • Developers looking to identify and fix usability issues
  • Startups testing the user-friendliness of their digital platforms
  • Businesses wanting to optimize conversion and engagement rates through user feedback

Matomo videos

+ Add

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

Userbrain videos

+ Add

Make money testing websites with Userbrain (2016)

More videos:

  • Review - Work from Home--Userbrain Testers! Get Paid TO TEST websites!
  • Tutorial - How To Create A User Test With Userbrain

Category Popularity

0-100% (relative to Matomo and Userbrain)

Matomo

Userbrain

Analytics
100 100%
Analytics
0% 0
User Experience
0 0%
User Experience
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Usability
0 0%
Usability
100% 100

User comments

Share your experience with using Matomo and Userbrain. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Userbrain

Matomo Reviews

  1. peekmyip
    ยท Working at PeekMyIP ยท
Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: rishikap372.medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

Userbrain Reviews

Best 8 Affordable UserZoom Alternatives in 2023
Userbrain is a great UserZoom alternative when you are only looking to run a couple of tests and donโ€™t look for any extra features. They can provide you with basic usability and user tests.
Source: blog.uxtweak.com
5 Best UXtweak Alternatives
While Userbrain is all-in-all a good user testing platform, it might not be for everyone. People are different as are their needs and projects โ€“ therefore we have put together a list of 5 user testing tools that could subside the needs of your project if Userbrain was not your 100% match.
Source: blog.uxtweak.com

Social recommendations and mentions

Based on our record, Matomo seems to be more popular. It has been mentiond 86 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (86)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / over 1 year ago
  • 10 of the Best Web Analytics Tools for React Websites
    As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
  • Show HN: Vince โ€“ A self hosted alternative to Google Analytics
    Matomo is another oneโ€ฆ https://matomo.org/. - Source: Hacker News / over 1 year ago
  • ๐Ÿ”ฅMatomo 5 UPGRADE - A step-by-step GUIDE ๐ŸคŒ
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / over 2 years ago
View more

Userbrain mentions (0)

We have not tracked any mentions of Userbrain yet. Tracking of Userbrain recommendations started around Mar 2021.

What are some alternatives?

When comparing Matomo and Userbrain, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

Maze - Beautiful & actionable analytics for InVision prototypes

Fathom Analytics - Simple, trustworthy website analytics (finally)

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

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