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Matomo VS Cision

Compare Matomo VS Cision and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Matomo logo Matomo

Matomo is an open-source web analytics platform

Cision logo Cision

Vocus: A Cision Company
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Cision Landing page
    Landing page //
    2023-10-17

ย  www.cision.comSoftware by Cision

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

Cision features and specs

  • Comprehensive Media Database
    Cision offers an extensive media database that contains information on millions of journalists, bloggers, and influencers. This helps PR professionals reach the right contacts more efficiently.
  • Robust Analytics
    Cision's analytics platform provides detailed insights into the performance of media campaigns, including engagement metrics and ROI. This helps users measure the effectiveness of their efforts.
  • Integrated Workflow
    The software integrates various PR tasks such as media monitoring, press release distribution, and campaign tracking into one platform, making the workflow more seamless for professionals.
  • Multichannel Distribution
    Cision supports multichannel press release distribution, ensuring that content reaches a diverse audience through various platforms including social media, email, and news outlets.
  • Customer Support
    Users often praise Cision's customer service for being responsive and helpful, which can be critical for resolving issues quickly and effectively.

Possible disadvantages of Cision

  • Cost
    Cision can be expensive, which may be a barrier for small businesses or independent PR professionals who need comprehensive media tools but have limited budgets.
  • User Interface Complexity
    The platform has a complex interface that might be overwhelming for new users, requiring a steep learning curve to fully utilize all the features.
  • Limited Customization
    Some users have reported that the level of customization available for reports and dashboards is limited, which might be an issue for those needing tailored insights.
  • Data Accuracy
    While the media database is extensive, there have been occasional reports of outdated or inaccurate contact information, which can affect the efficiency of media outreach.
  • Integration Issues
    Integrating Cision with other software solutions can sometimes be problematic, causing disruptions in the workflow for users who rely on multiple tools.

Analysis of Matomo

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Analysis of Cision

Overall verdict

  • Cision is generally considered good for businesses and PR professionals looking for a powerful and reliable media monitoring and PR management solution. However, some users may find it expensive and there might be a learning curve for new users unfamiliar with its features.

Why this product is good

  • Cision is a well-known provider of media monitoring and PR solutions, offering a comprehensive suite of tools for media analysis, press release distribution, and influencer engagement. It is frequently used by PR professionals to streamline their media outreach efforts and gain actionable insights through detailed reporting and analytics. The platform is praised for its extensive media database, user-friendly interface, and ability to integrate with other marketing and analytics tools.

Recommended for

  • Public Relations Professionals
  • Communications Teams
  • Marketing Agencies
  • Corporate Communications Departments

Matomo videos

+ Add

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

Cision videos

+ Add

How to Use The Cision PRWeb Distribution: To Reach New Audiences

More videos:

  • Review - Kevin Akeroyd, Cision | CUBEConversation, March 2019
  • Review - Cision Distribution

Category Popularity

0-100% (relative to Matomo and Cision)

Matomo

Cision

Analytics
100 100%
Analytics
0% 0
Reputation Management
0 0%
Reputation Management
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Social Media Marketing
0 0%
Social Media Marketing
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Cision

Matomo Reviews

  1. peekmyip
    ยท Working at PeekMyIP ยท
Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: rishikap372.medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

Cision Reviews

22 PR Tools for Monitoring & Managing Media Relations in 2020
Cision is one of the most well-known and full-featured PR software options on the market. It's database contains more than 1.6 million journalists, influencers, and editorial contacts, The platform provides advanced distribution, tracking, and analyzing features to makes sure you never miss a mention or fail to prove the value of your agency's PR efforts. You can also run...
Source: blog.hubspot.com

Social recommendations and mentions

Based on our record, Matomo seems to be more popular. It has been mentiond 86 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (86)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / over 1 year ago
  • 10 of the Best Web Analytics Tools for React Websites
    As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
  • Show HN: Vince โ€“ A self hosted alternative to Google Analytics
    Matomo is another oneโ€ฆ https://matomo.org/. - Source: Hacker News / over 1 year ago
  • ๐Ÿ”ฅMatomo 5 UPGRADE - A step-by-step GUIDE ๐ŸคŒ
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / over 2 years ago
View more

Cision mentions (0)

We have not tracked any mentions of Cision yet. Tracking of Cision recommendations started around Mar 2021.

What are some alternatives?

When comparing Matomo and Cision, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Hootsuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Meltwater - Intelligence you can act on

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