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Matomo VS Active Admin

Compare Matomo VS Active Admin and see what are their differences

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Matomo logo Matomo

Matomo is an open-source web analytics platform

Active Admin logo Active Admin

The administration framework for business critical Ruby on Rails applications.
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Active Admin Landing page
    Landing page //
    2023-07-30

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

Active Admin features and specs

  • Rapid Development
    Active Admin allows for rapid development of back-end administration dashboards without having to code everything from scratch. It provides a default set of controllers, routes, and views that can be easily customized.
  • Rails Integration
    Built specifically for Ruby on Rails applications, Active Admin leverages Rails conventions and integrates seamlessly with its ecosystem, enabling a familiar and efficient development experience for Rails developers.
  • Rich Features
    Active Admin comes with a wide range of features like authentication, authorization, filtering, searching, and custom actions which can be customized to fit business requirements.
  • Community and Documentation
    Active Admin has a strong community and well-maintained documentation which provides support and resources for developers. The community contributes by sharing plugins and solutions to common problems.

Possible disadvantages of Active Admin

  • Customization Complexity
    Once you move beyond basic customizations, making extensive changes to the default behavior or appearance can be complex and require a deeper understanding of both Active Admin and Rails.
  • Performance
    Due to the abstraction and additional layers provided by Active Admin, it might not be the best choice for high-performance applications, especially when dealing with large datasets.
  • Dependency on Rails
    Active Admin is tightly coupled with Rails, which means it cannot be used for non-Rails applications, limiting its use for projects not based on this framework.
  • Version Compatibility
    As both Rails and Active Admin evolve, there might be compatibility issues between different versions, which could require upgrades or modifications in your existing codebase.

Analysis of Matomo

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Matomo videos

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - Matomo On-Premise installation overview

Active Admin videos

Harry Potter and the Active Admin

Category Popularity

0-100% (relative to Matomo and Active Admin)
Analytics
100 100%
0% 0
Developer Tools
0 0%
100% 100
Web Analytics
100 100%
0% 0
Data Dashboard
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Active Admin

Matomo Reviews

  1. peekmyip
    ยท Working at PeekMyIP ยท

Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

Active Admin Reviews

We have no reviews of Active Admin yet.
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Social recommendations and mentions

Based on our record, Matomo should be more popular than Active Admin. It has been mentiond 86 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (86)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / over 1 year ago
  • 10 of the Best Web Analytics Tools for React Websites
    As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
  • Show HN: Vince โ€“ A self hosted alternative to Google Analytics
    Matomo is another oneโ€ฆ https://matomo.org/. - Source: Hacker News / over 1 year ago
  • ๐Ÿ”ฅMatomo 5 UPGRADE - A step-by-step GUIDE ๐ŸคŒ
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / over 2 years ago
View more

Active Admin mentions (12)

  • Goravel: A Go framework inspired by Laravel
    Same reason IDEs โ€” when you really know them โ€” allow for quicker development compared to using primitive text editors with a bunch of third-party plugins duck-taped together. When you understand the framework, everything is written to the same standard, behaves in similar ways, and is where you expect it to be. Adding things like background job processing requires changing one line of config. Also, one... - Source: Hacker News / over 1 year ago
  • Use Rails
    Rails is absolutely fantastic for projects below 10,000 lines with 1 or 2 contributors, especially if you want a classic forms-based UI. And you can get a huge amount done under those constraints in Rails. But as of couple of years ago, Rails came with a number of drawbacks: 1. There was no really viable system of static typing that a significant number of people were enthusiastic about. See... - Source: Hacker News / over 2 years ago
  • Ask HN: Why aren't Django Admin style dashboards popular in other frameworks?
    Can you clarify what's the "tremendous value" you're getting out of the Django admin? At Heii On-Call https://heiioncall.com/ we are using Active Admin https://activeadmin.info/ for Ruby on Rails, which seems quite similar to the Django admin. In my experience, it's mostly useful as a fairly basic read-only view of what's in the database. In Rails, it's so easy to whip together a custom view that we tend to do... - Source: Hacker News / almost 3 years ago
  • View code coverage (active_admin and orther .arb file)
    For those who know [https://activeadmin.info/](https://activeadmin.info/) it uses a file format [https://github.com/activeadmin/arbre](https://github.com/activeadmin/arbre). Source: almost 4 years ago
  • Show HN: Build Ruby on Rails apps 10x faster โ€“ Avo
    Very neat! My first thought was that this was a competitor to https://bullettrain.co/. Looking into it a bit more, it seems more aimed at building admin panels than whole apps. I guess it competes against tools like https://activeadmin.info/? - Source: Hacker News / about 4 years ago
View more

What are some alternatives?

When comparing Matomo and Active Admin, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

RailsAdmin - A Rails engine that provides an easy-to-use interface for managing your data

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

Slick - A jquery plugin for creating slideshows and carousels into your webpage.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Sequel Pro - MySQL database management for Mac OS X