Martin's Report is a reporting tool that connects to your Google Analytics 4 account, providing easy-to-follow reports containing graphs and charts similar to those in Universal Analytics. It's a great tool to use during the transition to GA4, helping you feel familiar with the data.

Additionally, Martin's Report includes highlights and comments based on pre-set rules. This feature saves you time and effort, and you can export the comments and the report in PDF format without the need for additional tracking codes.

Martin's Report is a great alternative to the GA4 environment, and it works seamlessly with GA4. It's an easy-to-use tool that takes just a few clicks to set up and provides valuable insights for your digital marketing strategy.

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.