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Makerkit.dev VS MailChimp

Compare Makerkit.dev VS MailChimp and see what are their differences

Makerkit.dev

MakerKit is a SaaS Starter Kit for Next.js/Tanstack Start and with Supabase/Drizzle/Prisma variants. Build unlimited SaaS products in record time with the best SaaS Boilerplate.

Rating
0 reviews
Pricing
Free $349 / One-off
Alternatives Is it good?
MailChimp

MailChimp is the best way to design, send, and share email newsletters.

Rating
4.6 · 5 reviews
Alternatives Is it good?
warmup.rocks
warmup.rocks keeps your CDN cache warm in every edge location worldwide: Cloudflare, Fastly, Akamai, CloudFront and more. Warming from 42 countries, hit-ratio analytics. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, MailChimp seems to be a lot more popular than Makerkit.dev. While we know about 91 links to MailChimp, we've tracked only 2 mentions of Makerkit.dev.

social mentions
2 vs 91
Boilerplate popularity
100% vs 0%
alternatives listed
77 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

Makerkit.dev
MailChimp
Website makerkit.dev mailchimp.com
Pricing
Free $349 / One-off Official pricing
Official pricing
Company Startup from Singapore · 1 - 9 employees · 2022 Startup from the United States
Listed in
Developer Tools Boilerplate SaaS Starter Kit Templates Nextjs +2
Email Marketing Email Marketing Platforms Email Marketing Automation Marketing Automation Newsletters Email Newsletters Brand Management eCommerce Tools +5

About Makerkit.dev and MailChimp

In their own words, as submitted to SaaSHub.

Makerkit.dev
MailChimp

Makerkit is a production-ready SaaS starter kit built with Next.js App Router and Supabase that helps developers launch faster. It provides a robust foundation with built-in authentication, team management, billing integration, and Super Admin - all powered by a modular architecture that makes...

Read more about Makerkit.dev

No description of MailChimp yet.

Features and specs

What each product offers, as listed by its team.

Makerkit.dev 8 features
MailChimp 7 features
  • Marketing Pages
    Landing page, pricing, FAQ, and other marketing pages included
  • Blog and Documentation
    Full-featured blog/documentation system with CMS integration
  • Authentication
    Complete auth system with email, OAuth, and MFA support
  • Billing
    Integrated payment system with Stripe and Lemon Squeezy support
  • Super Admin
    Admin dashboard to manage users, subscriptions and content
  • Translations (i18n)
    Multi-language support
  • Organizations/Teams
    Team management with roles and permissions system
  • Plugins
    Non-core functionality included as plugins: Testimonials, Roadmap, AI Chatbot, Waitlist
  • Ease of Use
    MailChimp offers an intuitive, user-friendly interface that makes it easy for users to design emails, manage campaigns, and track results.
  • Automation Features
    MailChimp provides robust automation tools that allow users to automate email sequences, send targeted messages, and create automated workflows.
  • Comprehensive Reporting
    The platform offers detailed analytics and reporting tools, giving users insight into campaign performance, open rates, clicks, and more.
  • Integrations
    MailChimp integrates with numerous third-party services and platforms including e-commerce sites, social media platforms, and CRM systems.
  • Freemium Plan
    MailChimp offers a free plan that gives access to essential features, making it a viable option for small businesses and startups.
  • Design Templates
    A wide variety of pre-designed templates are available, making it easier to create professional-looking emails without design expertise.
  • Product Recommendations
    Drive more sales with personalized product recommendations

Possible disadvantages

  • Cost
    As your subscriber list grows, MailChimp's pricing can become quite expensive compared to some other email marketing services.
  • Limited Automation in Free Plan
    The free plan offers limited automation features, which can restrict the ability to implement more comprehensive automated email campaigns.
  • Complexity for Advanced Users
    While it's user-friendly for beginners, advanced users may find that it's not as flexible or customizable as other platforms.
  • Support Limitations
    Customer support for the free plan is limited to email and self-help resources, which may not be sufficient for users needing immediate assistance.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can impact the effectiveness of their email marketing campaigns.
  • List Management
    Managing large contact lists can be cumbersome, and there have been complaints about the efficiency of list segmentation and organization.

Analysis

An editorial look at what each product does well and who it suits.

Makerkit.dev
MailChimp

Overall verdict

  • Makerkit.dev is a solid, well-built SaaS starter kit that helps developers skip weeks of boilerplate setup by providing production-ready authentication, billing, and multi-tenancy features out of the box.

Why this product is good

  • Provides pre-built, production-ready SaaS boilerplate covering authentication, subscriptions, and team/organization management
  • Supports popular modern stacks like Next.js, Remix, Supabase, and Firebase
  • Saves significant development time by eliminating repetitive setup and configuration work
  • Comes with documentation, active maintenance, and community support
  • Includes billing integration with providers like Stripe and Lemon Squeezy
  • Built with TypeScript and modern best practices for maintainable, scalable code

Recommended for

  • Solo developers and indie hackers looking to launch a SaaS product quickly
  • Startups wanting to validate ideas without building infrastructure from scratch
  • Development teams needing a reliable, well-structured foundation for multi-tenant apps
  • Developers already familiar with Next.js, Remix, Supabase, or Firebase
  • Anyone wanting to avoid reinventing authentication and billing systems

Overall verdict

  • MailChimp is a popular and generally well-regarded email marketing service, known for its ease of use and robust features.

Why this product is good

  • MailChimp is considered good because it offers a user-friendly interface, a comprehensive set of features including automation, segmentation, and analytics, and a free tier that is suitable for small businesses or individuals just starting out. It also has integrations with various e-commerce and CRM platforms, making it versatile for different marketing needs.

Recommended for

    MailChimp is recommended for small to medium-sized businesses, entrepreneurs, and non-profits who want a cost-effective solution for email marketing. It's also suitable for those new to email marketing who are looking for a simple yet powerful tool to reach their audience and grow their subscriber base.

Videos

Walkthroughs and reviews on video.

Makerkit.dev 0 videos + Add
MailChimp 4 videos + Add

No Makerkit.dev videos yet. You could help us improve this page by suggesting one.

WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)

More videos

  • - Mailchimp Automation Sequence For Beginners (2024) Complete Mailchimp Guide
  • - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • - Mailchimp Review: Pros and Cons

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Makerkit.dev
MailChimp
100% 100%
Boilerplate
0% 0%
0% 0%
Email Marketing
100% 100%
100% 100%
Developer Tools
0% 0%
0% 0%
Email Marketing Platforms
100% 100%

Questions & Answers

As answered by people managing Makerkit.dev and MailChimp.

How would you describe the primary audience of your product?

Makerkit.dev's answer

Indie Hackers and Companies who want to launch quickly, without compromising on quality.

Which are the primary technologies used for building your product?

Makerkit.dev's answer

Makerkit uses Next.js 15 (App Router), Supabase, React.js, Typescript and Stripe.

What makes your product unique?

Makerkit.dev's answer

Makerkit stands out by offering a truly modular architecture built with Turborepo, where core features like auth, billing, and notifications live in their own packages for better maintainability.

While most starters lock you into specific patterns or providers, Makerkit gives you flexibility with a multi-account system supporting both B2B and B2C scenarios, provider-agnostic billing, and edge-ready deployment options.

Beyond the basics, it includes production-ready features like multi-factor auth, real-time notifications, and team permissions - all built with Supabase, TypeScript, React Query, and modern tooling to make development a genuine pleasure.

Why should a person choose your product over its competitors?

Makerkit.dev's answer

While other starters give you basic auth and a dashboard, Makerkit provides a genuinely modular foundation with the real features SaaS products need - like multi-factor auth, team permissions, real-time notifications, and provider-agnostic billing, all organized in clean, maintainable packages using Turborepo.

You get a first-class developer experience with TypeScript, React Query, and modern tooling, plus the flexibility to support both B2B and B2C scenarios, different payment providers, and edge deployment options.

Best of all, Makerkit is actively maintained with regular updates and responsive support, so you're building on a foundation that grows with your needs rather than painting yourself into a corner.

User comments

Share your experience with using Makerkit.dev and MailChimp. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Makerkit.dev no reviews yet
MailChimp 4.6 · 5 reviews

We have no reviews of Makerkit.dev yet. Be the first one to post

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Makerkit.dev 2 mentions
MailChimp 91 mentions
  • Unlocking Success: Your Ultimate Guide to Shopify Ecommerce
    Use tools like Mailchimp or Klaviyo to send newsletters and promotional emails to your customers. This can help keep them engaged and encourage repeat purchases. - Source: dev.to / 12 months ago
  • Web Design for Hospitality Industry: Boost Bookings & Engagement
    Your website is the best place to build your most valuable marketing asset: your email list. By connecting your site to an email platform like Mailchimp or ConvertKit, you can set up automated messages that build real, lasting loyalty. - Source: dev.to / about 1 year ago
  • Scalable E-Learning Platforms with Strapi’s API Integrations
    Integrating with marketing tools like Mailchimp through Strapi's API ensures that user data is consistently updated and synchronized, enabling more effective and targeted marketing campaigns. Whenever a user updates their profile or... - Source: dev.to / almost 2 years ago

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Alternatives to Makerkit.dev and MailChimp

When comparing Makerkit.dev and MailChimp, you can also consider the following products.

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