
Brevo
MailerLite
GetResponse
Constant Contact
HubSpot
ActiveCampaign
Campaign Monitor
MailChimp is the best way to design, send, and share email newsletters.

Ghost
Medium
Buttondown
beehiiv
WordPress
Notocat
TinyLetter
With Substack, anyone can start a publication that combines a personal website, blog, and email newsletter or podcast. It's quick and simple.

Which is more popular?
Substack might be a bit more popular than MailChimp. We know about 110 links to it since March 2021 and only 91 links to MailChimp.
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | mailchimp.com | substack.com |
| Pricing | — | |
| Company | Startup from the United States | Startup from the United States |
| Listed in |
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
MailChimp is recommended for small to medium-sized businesses, entrepreneurs, and non-profits who want a cost-effective solution for email marketing. It's also suitable for those new to email marketing who are looking for a simple yet powerful tool to reach their audience and grow their subscriber base.
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)
More videos
Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks
More videos
How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using MailChimp and Substack. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


Good for email marketing
It validates your email lists to check for invalid or undeliverable emails so that you can maximize your marketing campaign potential. You can either upload your email list and clean it in bulk using the CSV format,...
Mailchimp is a popular marketing automation and email marketing tool. Its form and landing page builders are useful for generating signups and expanding email lists. Are you wondering if Campaign Monitor and Mailchimp...
Substack offers writers of all experience levels the ability to write an email newsletter that’s profitable through subscriptions. Substack provides purpose-built web and newsletter publishing tools to enable writers...
What sеts Substack apart is its sеamlеss intеgration of contеnt crеation and subscription-basеd monеtization. Substack’s usеr-friеndly intеrfacе, distribution tools, and support for various contеnt formats make it a...
Substack and Medium differ primarily in their monetization methods. Medium pays creators based on reader engagement, while Substack enables writers to monetize directly through paid subscriptions to their newsletters....
Recommendations tracked on public social media and blogs since March 2021.


Use tools like Mailchimp or Klaviyo to send newsletters and promotional emails to your customers. This can help keep them engaged and encourage repeat purchases. - Source: dev.to / 12 months ago
Your website is the best place to build your most valuable marketing asset: your email list. By connecting your site to an email platform like Mailchimp or ConvertKit, you can set up automated messages that build real, lasting loyalty. - Source: dev.to / about 1 year ago
Integrating with marketing tools like Mailchimp through Strapi's API ensures that user data is consistently updated and synchronized, enabling more effective and targeted marketing campaigns. Whenever a user updates their profile or... - Source: dev.to / almost 2 years ago
We built something quite similar 6 months ago called PEAK (Proof of Effort And Knowledge). Blog post and YT video here: https://substack.com/@jeffksmithjr/p-195763168 Our version has its own TUI and was intended for semi-adversarial... - Source: Hacker News / 1 day ago
Https://substack.com/@rubenafo/note/c-332218129?r=26y5kn&utm_source=notes-share-action&utm_medium=web. - Source: Hacker News / 11 days ago
Https://substack.com/@gurwinder/posts. - Source: Hacker News / 15 days ago
When comparing MailChimp and Substack, you can also consider the following products.

Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.
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Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.
Compare Ghost to MailChimp or Substack:

Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!
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Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.
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Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.
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Buttondown is the best way to start and run your newsletter
Compare Buttondown to MailChimp or Substack: