Software Alternatives, Accelerators & Startups

MailChimp VS Mailjoy

Compare MailChimp VS Mailjoy and see what are their differences

MailChimp logo MailChimp

MailChimp is the best way to design, send, and share email newsletters.

Mailjoy logo Mailjoy

Delightfully easy direct mail marketing. A DIY direct mail tool created for marketing and growth teams. Design, mail & track personalized direct mail postcards and letters. Digital marketers use Mailjoy to send data-driven mail campaigns.
  • MailChimp Landing page
    Landing page //
    2023-10-10
  • Mailjoy Landing page
    Landing page //
    2023-01-27

Why Mailjoy?

Compared to digital channels, mail is an unsaturated channel that until recently has been generally inaccessible and lacked personalization. Mailjoy is the tool to reach customers or prospects with mail that's relevant and timely to them. Start by customizing any of our free postcard and letter templates.

Mailjoy provides a ton of features to help you create mailing lists from your contacts, design beautiful postcards and letters, track the results, and integrate with other tools you already use. Sending a campaign takes only minutes. Use Mailjoy for a single campaign or make it a part of your marketing toolkit.

  • Promote a sale - Surprise your best customers with a special coupon code during your next sale.
  • Win back customers - Reengage customers who've unsubscribed from your product by offering them a discount.
  • Market real estate opportunities - Send personalized real estate postcards with data on the property your're mailing to.
  • Send thank you and holiday messages - Delight your customers by sending them a personalized card. They'll appreciate it.
  • Craft a personal welcome - Send personalized direct mail to welcome new customers to your product or service.
  • Run multi-channel marketing campaigns - Reach customers in your next marketing campaign through email and mail simultaneously.

MailChimp features and specs

  • Ease of Use
    MailChimp offers an intuitive, user-friendly interface that makes it easy for users to design emails, manage campaigns, and track results.
  • Automation Features
    MailChimp provides robust automation tools that allow users to automate email sequences, send targeted messages, and create automated workflows.
  • Comprehensive Reporting
    The platform offers detailed analytics and reporting tools, giving users insight into campaign performance, open rates, clicks, and more.
  • Integrations
    MailChimp integrates with numerous third-party services and platforms including e-commerce sites, social media platforms, and CRM systems.
  • Freemium Plan
    MailChimp offers a free plan that gives access to essential features, making it a viable option for small businesses and startups.
  • Design Templates
    A wide variety of pre-designed templates are available, making it easier to create professional-looking emails without design expertise.
  • Product Recommendations
    Drive more sales with personalized product recommendations

Possible disadvantages of MailChimp

  • Cost
    As your subscriber list grows, MailChimp's pricing can become quite expensive compared to some other email marketing services.
  • Limited Automation in Free Plan
    The free plan offers limited automation features, which can restrict the ability to implement more comprehensive automated email campaigns.
  • Complexity for Advanced Users
    While it's user-friendly for beginners, advanced users may find that it's not as flexible or customizable as other platforms.
  • Support Limitations
    Customer support for the free plan is limited to email and self-help resources, which may not be sufficient for users needing immediate assistance.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can impact the effectiveness of their email marketing campaigns.
  • List Management
    Managing large contact lists can be cumbersome, and there have been complaints about the efficiency of list segmentation and organization.

Mailjoy features and specs

  • All in one pricing
    Our simple pricing is fully inclusive of printing, mailing & tracking.
  • Free design templates
    Many design templates, and you can customize any of them to make the design your own.
  • Powerful, easy to use designer
    No need to hire a designer or use expensive software.
  • Delivery tracking
    Mailjoy provides postcard-level delivery tracking. See when each individual mailer is delivered.
  • Personalization
    Incorporate any of your recipients' data to make each postcard unique.
  • Conversion tracking
    See exactly who converted in your campaigns. You can even get notified and automate a followup action when a conversion occurs with our Zapier integration.
  • Integrate with Zapier
    We connect to 5,000+ other apps through our integration with Zapier.
  • API
    We provide a RESTful API to let you integrate with your own workflows.
  • Enterprise pricing
    Ask us - support@mailjoy.com
  • Volume discounts
    Ask us - support@mailjoy.com
  • Agency discounts
    Ask us - support@mailjoy.com
  • Non-profit discounts
    Ask us - support@mailjoy.com

Analysis of MailChimp

Overall verdict

  • MailChimp is a popular and generally well-regarded email marketing service, known for its ease of use and robust features.

Why this product is good

  • MailChimp is considered good because it offers a user-friendly interface, a comprehensive set of features including automation, segmentation, and analytics, and a free tier that is suitable for small businesses or individuals just starting out. It also has integrations with various e-commerce and CRM platforms, making it versatile for different marketing needs.

Recommended for

    MailChimp is recommended for small to medium-sized businesses, entrepreneurs, and non-profits who want a cost-effective solution for email marketing. It's also suitable for those new to email marketing who are looking for a simple yet powerful tool to reach their audience and grow their subscriber base.

MailChimp videos

WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)

More videos:

  • Review - Mailchimp Automation Sequence For Beginners (2024) Complete Mailchimp Guide
  • Demo - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • Review - Mailchimp Review: Pros and Cons

Mailjoy videos

Your customers' inbox is full. Try mail!

Category Popularity

0-100% (relative to MailChimp and Mailjoy)
Email Marketing
100 100%
0% 0
Web To Print
0 0%
100% 100
Email Marketing Platforms
Direct Mail
0 0%
100% 100

Questions & Answers

As answered by people managing MailChimp and Mailjoy.

What makes your product unique?

Mailjoy's answer:

Compared to digital channels, mail is an unsaturated channel that until recently has been generally inaccessible and lacked personalization. Mailjoy is the tool to reach customers or prospects with mail thatโ€™s relevant and timely to them. Start by customizing any of our free postcard and letter templates.

How would you describe the primary audience of your product?

Mailjoy's answer:

We value our small, scrappy customers just as highly as our larger clients, therefore we are on a mission to bring the best tools to the masses, streamlined in a way that allows anyone to dive in and get started in minutes.

What's the story behind your product?

Mailjoy's answer:

When we launched Mailjoy on Product Hunt we received over 700 upvotes and ended up #2 for the day. We were ecstatic, but the real story here is that we actually launched nearly a month earlier without the fanfare of a traditional tech launch.

We had quietly launched Mailjoy a month earlier to a portion of our network through email outreach, Facebook, and Twitter. We had two asks: One was to share with people who might be a good fit for this. The other was to share the website more broadly on social. We ended getting over a dozen shares across different channels which drove 100โ€™s of visitors to the site.

Our first customer came from a share by a friend. By launching early, we found someone who cared enough to take a chance on us right away.

As much as we learned what converted visitors to become customers, we learned what was lacking and caused people not to convert. This helped us reprioritize our roadmap before the Product Hunt launch.

I like to consider a marketing site the showroom that entices people to take a test drive. If the showroomโ€™s offering isnโ€™t appealing, do people really want to go for a test drive? Probably not. We quickly learned what copy we were missing, as well as how potential customers viewed the product based on how we marketed it.

Our code wasnโ€™t perfect and we had bugs. Thatโ€™s OK. Visitors and users gladly pointed what wasnโ€™t working. P.S โ€” We quickly fixed things.

With a successful launch on Product Hunt behind us, we have more customers, received more feedback, and once again, are reprioritizing our short-term roadmap for things that drive the most growth and solve usability challenges. I fundamentally believe that shipping as soon as possible is the key to maximizing your learnings, and, ultimately, growing faster.

Remember, done is better than perfect.

Why should a person choose your product over its competitors?

Mailjoy's answer:

Mailjoy has a ton of features to help you create mailing lists from your contacts, design beautiful direct mail postcards and letter mailers, track the results, and integrate with other tools you already use. Sending a campaign takes only minutes. Use Mailjoy for a single campaign or make it a part of your marketing toolkit.

Additionally, Mailjoy provides recipient-level delivery tracking, conversion tracking, customer attribution, and the ability to get notified the moment a conversion happens - using unique per-mailer URLs and QR codes.

We've made sending direct mail as trackable and smart as email. Never send another direct mail campaign without the ability to track your return on investment again.

User comments

Share your experience with using MailChimp and Mailjoy. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare MailChimp and Mailjoy

MailChimp Reviews

  1. Good for email marketing

  2. Harshi1995
    ยท intern at ulketz ยท
    A great platform for email marketing.

    It is most affordable marketing automation tool . It helps in all in one marketing platform that helps you manage and talk to your clients , customers and others.

    ๐Ÿ Competitors: zeta marketing platform, Salesforce Marketing Cloud
  3. Elle Bennett
    ยท Webmaster at FixedFeeTaxReturn ยท
    Good tool for basic email newsletters

    Mailchimp has always been a good solution for sending campaign emails for e-commerce.


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Social recommendations and mentions

Based on our record, MailChimp seems to be more popular. It has been mentiond 91 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MailChimp mentions (91)

  • Unlocking Success: Your Ultimate Guide to Shopify Ecommerce
    Use tools like Mailchimp or Klaviyo to send newsletters and promotional emails to your customers. This can help keep them engaged and encourage repeat purchases. - Source: dev.to / 8 months ago
  • Web Design for Hospitality Industry: Boost Bookings & Engagement
    Your website is the best place to build your most valuable marketing asset: your email list. By connecting your site to an email platform like Mailchimp or ConvertKit, you can set up automated messages that build real, lasting loyalty. - Source: dev.to / 11 months ago
  • Scalable E-Learning Platforms with Strapiโ€™s API Integrations
    Integrating with marketing tools like Mailchimp through Strapi's API ensures that user data is consistently updated and synchronized, enabling more effective and targeted marketing campaigns. Whenever a user updates their profile or makes a purchase, these changes are automatically reflected across all connected systems. Real-time synchronization helps e-learning platforms maintain accurate contact records,... - Source: dev.to / over 1 year ago
  • Email Workflow Automation 101: Templates, Tools, and Best Practices
    Mailchimp is a popular email marketing platform that offers features like customizable templates, A/B testing, and audience segmentation. This can preferred by teams looking to automate their email workflows but also want a minimalist tool to streamline their marketing efforts. - Source: dev.to / almost 2 years ago
  • The Behind-the-Scenes Magic: How Email Marketing Platforms Connect to Your Domain to Send Emails on Your Behalf
    Have you ever wondered how email marketing platforms like Mailchimp, BestRegards, and HubSpot manage to send hundreds or even thousands of emails from your custom domain in just secondsโ€”without flooding your inbox?. - Source: dev.to / almost 2 years ago
View more

Mailjoy mentions (0)

We have not tracked any mentions of Mailjoy yet. Tracking of Mailjoy recommendations started around Mar 2021.

What are some alternatives?

When comparing MailChimp and Mailjoy, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

The Simple Postcard - Text a photo to mail it as a postcard

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

Canva - Canva is a graphic-design platform with a drag-and-drop interface to create print or visual content while providing templates, images, and fonts. Canva makes graphic design more straightforward and accessible regardless of skill level.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

Local Mail by Mailjoy - The easiest way to mail potential customers in an area