Software Alternatives, Accelerators & Startups

Lusha VS Shape Software

Compare Lusha VS Shape Software and see what are their differences

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Lusha logo Lusha

Search less. Sell more.

Shape Software logo Shape Software

Shape CRM is an AI Powered Sales and Marketing Automation Platform that helps you convert more leads and grow your business profitably.
  • Lusha Landing page
    Landing page //
    2023-06-14

Lusha is a continuously updating database that provides B2B Salespeople with targeted, accurate, and timely business information. Lusha aggregates its data from multiple sources, cross-checking and updating LIVE to ensure up-to-the-minute data accuracy and database cleanliness.

  • Shape Software Landing page
    Landing page //
    2023-07-19

Shape Software is an all-in-one CRM and automation platform designed to help businesses manage leads, conversations, and customer relationships more efficiently. It brings sales, marketing, and communication tools into a single, easy-to-use system that helps teams respond faster, stay organized, and close more deals.

Built for growing teams and enterprise organizations alike, Shape combines flexibility, scalability, and powerful automation without the complexity of traditional CRMs.

Core CRM

  • Centralized lead and contact management
  • Customizable pipelines, stages, and workflows
  • Task management and activity tracking
  • Advanced reporting and analytics

Automation & AI

  • Automated follow-up via email, SMS, and voice
  • AI-powered voice and text agents
  • Intelligent lead routing and prioritization
  • Custom triggers and workflow automation

Communication Tools

  • Built-in calling, texting, and email
  • Call tracking and conversation history
  • Smart inbox for unified communication
  • Recording and compliance-friendly controls

Marketing & Lead Management

  • Lead capture from websites, forms, and ads
  • Campaign management and drip sequences
  • Real-time lead distribution
  • Deep integrations with lead providers

Integrations & Scalability

  • Open APIs and third-party integrations
  • Cloud-based, secure infrastructure
  • Designed to scale from small teams to large enterprises
  • Full data ownership and security controls

Shape Software is ideal for businesses that want a powerful yet intuitive CRM to streamline operations, automate outreach, and drive consistent growth.

Lusha

Website
lusha.com
Pricing URL
-
$ Details
-
Release Date
2016 January
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Adi Weisz
Employees
100 - 249

Lusha features and specs

  • Accuracy
    Lusha provides highly accurate contact and company information, which can be vital for sales and marketing teams.
  • Ease of Use
    The platform is user-friendly, and the browser extension makes it very convenient to access contact details directly from LinkedIn or other websites.
  • Data Enrichment
    Lusha can enrich existing databases with additional information, making it easier to build comprehensive profiles of leads and contacts.
  • GDPR Compliance
    Lusha is compliant with GDPR, which provides peace of mind for businesses operating in or dealing with customers in the EU.
  • Integrations
    Lusha integrates seamlessly with various CRM systems, making it easier to manage and utilize the data within existing workflows.

Possible disadvantages of Lusha

  • Cost
    Lusha can be expensive, especially for small businesses or startups with limited budgets.
  • Data Privacy
    Despite GDPR compliance, some users may still have concerns regarding data privacy and the ethical implications of scraping contact information.
  • Limited Database
    The database might not be as extensive as some competitors, potentially limiting the scope of accessible contact information.
  • Credit System
    Lusha operates on a credit system for accessing information, which can be restrictive and may require additional purchases for extensive use.
  • Occasional Inaccuracies
    Despite generally high accuracy, some users may encounter occasional outdated or incorrect information, especially in rapidly changing industries.

Shape Software features and specs

  • Easy to Use
    Shape CRM is ready out of the box with its user-friendly interface, making it simple to use even with minimal technical skills.
  • Comprehensive Suite
    The platform has a large suite of marketing, sales, CRM and lead management tools, making in a one stop solution for most business needs.
  • Support & Training
    Shape offers extensive support and training resources including daily live webinars, comprehensive resource library, support and customer success teams.
  • Omnichannel Communication
    Phone, Email and Texting in natively built into our platform offering robust communication options.
  • Lead Management
    Shape has a complete suite of lead management tools including lead distribution, leads scoring, lead prioritization and customizable drip campaigns.
  • Detailed Reporting
    Shape CRM's reporting suite provides detailed, customizable reporting that helps track performnce and allows for data-driven decision making.
  • AI Drive Automation
    AI Insights and Shape IQ offer the ability to score, transcribe, summarize and notate next steps automatically.
  • Customizations
    Easily configure Shape to our desired work flow. Integrate over 5,000 3rd party apps to enhance your user experience.
  • Cutting Edge Technology
    Will over 1,000 product enhancements annually, Shape is constantly pushing to provide you with the must cutting edge technology available.

Analysis of Lusha

Overall verdict

  • Lusha is generally considered a good tool for sales and marketing professionals looking to enrich their contact databases and access B2B contact information.

Why this product is good

  • Lusha provides accurate business contact information, such as email addresses and phone numbers, which can help sales teams reach key decision-makers more efficiently. It is known for its ease of use, integration with popular platforms like LinkedIn and Salesforce, and its ability to enhance CRM systems with valuable data.

Recommended for

  • Sales professionals seeking to generate leads
  • Marketing teams aiming to target specific industries or company sizes
  • Recruiters looking for potential candidates and their contact details
  • Businesses aiming to enrich their CRM with verified contact information

Lusha videos

How to use Lusha

More videos:

  • Review - Lusha
  • Review - ๐˜‰๐˜ถ๐˜ง๐˜ง๐˜ฆ๐˜ฅ ๐˜™๐˜ช๐˜ด๐˜ฌ๐˜บ ๐˜‹๐˜ข๐˜ด๐˜ฉ - NEW LUSHA! Light Warbear 2A in RTA! - [Monster Review] - Summoners War

Shape Software videos

Shape Quick Demo

Category Popularity

0-100% (relative to Lusha and Shape Software)
Lead Generation
100 100%
0% 0
CRM
0 0%
100% 100
Sales Tools
100 100%
0% 0
Loan Management
0 0%
100% 100

Questions & Answers

As answered by people managing Lusha and Shape Software.

What makes your product unique?

Shape Software's answer:

Shape Software is purpose-built for highly regulated industries like mortgage and insurance, combining CRM, automation, and AI in one unified platform. Unlike generic CRMs, it is designed to handle high-volume leads with speed, structure, and compliance. Built-in AI voice and text agents automate outreach and follow-up, while fully customizable workflows mirror real sales and operational processes. Shape also offers deep integrations with loan origination systems and lead sources, ensuring seamless data flow. With strong data security, full data ownership, and enterprise-grade scalability, Shape supports revenue-driven teams from small operations to large organizations.

Why should a person choose your product over its competitors?

Shape Software's answer:

A person should choose Shape Software because it makes managing leads, follow-ups, and customer relationships simple and efficient. Unlike many CRMs, Shape brings CRM tools, automation, and AI together in one easy-to-use platform. It helps teams respond faster, stay organized, and never miss opportunities with built-in AI voice and text tools. Shape also connects easily with other systems and data sources, so everything stays in one place. As teams grow, Shape scales with them while remaining intuitive and reliable.

How would you describe the primary audience of your product?

Shape Software's answer:

The primary audience of Shape Software includes sales-driven teams and businesses that rely on leads, follow-up, and strong customer relationships. It is designed for organizations that want a simple way to manage conversations, automate outreach, and stay organized. Shape works well for small teams, growing businesses, and large companies that need flexibility as they scale. The platform supports users who value speed, clarity, and efficiency in their daily workflows.

What's the story behind your product?

Shape Software's answer:

Shape Software was created to solve the common problems teams face when managing leads, follow-ups, and customer communication. The founders saw that many CRMs were too complex, disconnected, or not built for real daily workflows. Shape was designed to bring everything into one platform that is powerful but easy to use. Over time, it evolved to include automation and AI to help teams work faster and smarter. Today, Shape continues to focus on helping businesses grow through better organization, communication, and efficiency.

Which are the primary technologies used for building your product?

Shape Software's answer:

Shape Software is built using modern cloud-based technologies designed for speed, reliability, and scalability. The platform uses secure infrastructure to handle large data volumes and real-time activity. Automation and AI technologies power intelligent workflows, messaging, and voice interactions. Open APIs enable seamless integrations with third-party tools and data sources. Together, these technologies ensure Shape remains fast, flexible, and easy to use as teams grow.

Who are some of the biggest customers of your product?

Shape Software's answer:

Shape Software does not publicly list major enterprise customers on its website. However, Shape is widely used by businesses that need CRM, marketing automation, and communication tools across several industries. Users include companies in mortgage, insurance, real estate, education, HVAC, and construction, among others. Thousands of businesses rely on Shape to manage leads, communications, and sales workflows in one unified platform.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Lusha and Shape Software

Lusha Reviews

Best AI Prospecting Tools for B2B Sales in 2026
What is the difference between a prospecting tool and a sales engagement tool? Prospecting tools find and verify contact information. Sales engagement tools run outreach sequences and manage replies. Some platforms, including toflow.ai, Apollo.io, and lemlist, cover both in a single product. Others, like Lusha, focus on data only and are designed to pair with a separate...
Source: toflow.ai
ZoomInfo vs Lusha vs Apollo vs MillionPhones: 2026 Comparison
Lusha made a name with their Chrome extension โ€” hover over a LinkedIn profile and get the phone number. It's simple and it works. Their data quality for US direct dials is solid. The free tier is slim (5 credits/month), and pricing scales quickly once you need volume.
Top 10 Lead Generation and Engagement Tools
Lusha is a lead generation tool focused on providing accurate B2B contact details. It enriches leads with verified email addresses, phone numbers, and company information, helping businesses quickly reach key decision-makers.
Source: rainex.io
21 Best Lead Generation Software for 2024
Lusha is a powerful LinkedIn lead generation software for marketing and sales teams looking to connect with high-quality prospects on the platform.
Source: www.sender.net
11 Apollo.io Alternatives and Competitors 2024
Based on various factors, such as user reviews and feedback, the leading alternatives to Apollo.io are Zoominfo, Kaspr, Lead411, and Lusha.
Source: evaboot.com

Shape Software Reviews

We have no reviews of Shape Software yet.
Be the first one to post

Social recommendations and mentions

Shape Software might be a bit more popular than Lusha. We know about 1 link to it since March 2021 and only 1 link to Lusha. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Lusha mentions (1)

Shape Software mentions (1)

  • White label Software a boon for freelance coders
    Selling White label software is the latest trend helping freelance coders who have built their name in terms of coding rake in the revenue they have always dreamt of. Even established organizations that have a big name and an established brand are taking up the white label route to sell their merchandise in an effort to reach the deeper pockets of the unexplored markets where profitability is high and operating... Source: over 4 years ago

What are some alternatives?

When comparing Lusha and Shape Software, you can also consider the following products

Apollo.io - Apolloโ€™s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Surefire CRM - Close More Loans & Build your Pipeline with Surefire CRM. Enterprise Marketing Automation & Compliance, Award Winning Content, Email, Text, Phone & Print

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

Velocify - Inside Sales Lead Tracking and Sales Team Management Software

Hunter.io - Find all the email addresses related to a domain

Jungo - CRM for Loan Officers