Software Alternatives, Accelerators & Startups

Lusha VS ForthWrite

Compare Lusha VS ForthWrite and see what are their differences

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Lusha logo Lusha

Search less. Sell more.

ForthWrite logo ForthWrite

Email that sounds like you, and gets measurably more like you every week. Drafts in Gmail, Outlook, and the browser. Free to start.
Visit Website
  • Lusha Landing page
    Landing page //
    2023-06-14

Lusha is a continuously updating database that provides B2B Salespeople with targeted, accurate, and timely business information. Lusha aggregates its data from multiple sources, cross-checking and updating LIVE to ensure up-to-the-minute data accuracy and database cleanliness.

  • ForthWrite Landing Page
    Landing Page //
    2026-06-19
  • ForthWrite Dashboard
    Dashboard //
    2026-06-19
  • ForthWrite In Gmail
    In Gmail //
    2026-06-19
  • ForthWrite Pricing
    Pricing //
    2026-06-19

ForthWrite is an AI email writing assistant for Gmail and Outlook that learns your writing style from your real sent mail. The more you use it, the more it sounds like you. Get smart drafts in seconds, auto-draft replies before you open your inbox, and maintain your personal voice at scale. Free to start, no credit card required. Works inside Gmail and Outlook on the web.

How it works

ForthWrite captures your tone, sentence rhythm, and sign-offs from your actual sent emails, then uses that profile to generate drafts that match how you write, not a generic AI voice. Every draft you edit or send improves the model over time.

Key features

  • Auto-draft: replies waiting in Gmail before you open your inbox
  • Voice matching from your real sent mail, not templates
  • Recipient-aware drafts that adapt to who you are emailing
  • Prompt Lab for version-controlling and A/B testing your persona prompt
  • BYOK support: bring your own API key for Claude, OpenAI, Grok, Mistral, and more
  • Works in Gmail and Outlook on the web, plus a standalone browser widget
  • Training data export and full data portability

Who uses it

Professionals who send high volumes of relationship-critical email: lawyers, financial advisors, recruiters, account executives, founders, and anyone who wants their inbox handled without sounding like a chatbot wrote it.

Pricing

Free tier includes 10 drafts per week with no credit card required. Paid plans start at $12/month and include unlimited drafts, custom persona prompts, and auto-draft.

Lusha

Website
lusha.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
2016 January
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Adi Weisz
Employees
100 - 249

ForthWrite

$ Details
freemium $12.0 / Monthly (Standard plan)
Platforms
Web
Release Date
2026 June
Startup details
Country
United States
State
California
City
San Diego
Founder(s)
Curtis Boortz
Employees
1 - 9

Lusha features and specs

  • Accuracy
    Lusha provides highly accurate contact and company information, which can be vital for sales and marketing teams.
  • Ease of Use
    The platform is user-friendly, and the browser extension makes it very convenient to access contact details directly from LinkedIn or other websites.
  • Data Enrichment
    Lusha can enrich existing databases with additional information, making it easier to build comprehensive profiles of leads and contacts.
  • GDPR Compliance
    Lusha is compliant with GDPR, which provides peace of mind for businesses operating in or dealing with customers in the EU.
  • Integrations
    Lusha integrates seamlessly with various CRM systems, making it easier to manage and utilize the data within existing workflows.

Possible disadvantages of Lusha

  • Cost
    Lusha can be expensive, especially for small businesses or startups with limited budgets.
  • Data Privacy
    Despite GDPR compliance, some users may still have concerns regarding data privacy and the ethical implications of scraping contact information.
  • Limited Database
    The database might not be as extensive as some competitors, potentially limiting the scope of accessible contact information.
  • Credit System
    Lusha operates on a credit system for accessing information, which can be restrictive and may require additional purchases for extensive use.
  • Occasional Inaccuracies
    Despite generally high accuracy, some users may encounter occasional outdated or incorrect information, especially in rapidly changing industries.

ForthWrite features and specs

  • Voice Matching
    Learns from your real sent mail, not templates
  • Auto-draft replies
    Replies waiting in Gmail before you open your inbox
  • Batch-drafting
    Draft replies for your entire inbox with one click
  • Works in browser
    Gmail, Outlook, and web browsers
  • BYOK support
    Claude, OpenAI, Grok, Mistral, and more
  • Prompt Lab
    Version control and A/B test your persona prompt
  • Free tier
    10 drafts per week, no credit card required

Analysis of Lusha

Overall verdict

  • Lusha is generally considered a good tool for sales and marketing professionals looking to enrich their contact databases and access B2B contact information.

Why this product is good

  • Lusha provides accurate business contact information, such as email addresses and phone numbers, which can help sales teams reach key decision-makers more efficiently. It is known for its ease of use, integration with popular platforms like LinkedIn and Salesforce, and its ability to enhance CRM systems with valuable data.

Recommended for

  • Sales professionals seeking to generate leads
  • Marketing teams aiming to target specific industries or company sizes
  • Recruiters looking for potential candidates and their contact details
  • Businesses aiming to enrich their CRM with verified contact information

Lusha videos

How to use Lusha

More videos:

  • Review - Lusha
  • Review - ๐˜‰๐˜ถ๐˜ง๐˜ง๐˜ฆ๐˜ฅ ๐˜™๐˜ช๐˜ด๐˜ฌ๐˜บ ๐˜‹๐˜ข๐˜ด๐˜ฉ - NEW LUSHA! Light Warbear 2A in RTA! - [Monster Review] - Summoners War

ForthWrite videos

No ForthWrite videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Lusha and ForthWrite)
Lead Generation
100 100%
0% 0
Writing Tools
0 0%
100% 100
Sales Tools
100 100%
0% 0
Email
0 0%
100% 100

Questions & Answers

As answered by people managing Lusha and ForthWrite.

Which are the primary technologies used for building your product?

ForthWrite's answer:

Next.js, React, Supabase, Anthropic Claude, OpenAI, Stripe, Vercel, Chrome Extensions API

What makes your product unique?

ForthWrite's answer:

ForthWrite learns your writing style from your actual sent mail, not a generic prompt. Every draft sounds like you wrote it because it was trained on how you actually write. It also auto-drafts replies before you open your inbox, so your email is partially handled before your day starts.

Why should a person choose your product over its competitors?

ForthWrite's answer:

Most AI email tools give you a blank box and a "write for me" button. ForthWrite builds a voice profile from your sent history and gets more accurate with every draft you edit or send. Unlike ChatGPT or Gemini, it works natively inside Gmail and Outlook with no copy-paste. Unlike Lavender, it writes the draft, not just scores it.

How would you describe the primary audience of your product?

ForthWrite's answer:

Professionals who send high volumes of relationship-critical email and cannot afford to sound generic: lawyers, financial advisors, recruiters, account executives, consultants, and founders managing their own inbox.

What's the story behind your product?

ForthWrite's answer:

Built out of frustration with AI writing tools that produce text that sounds nothing like the person sending it, and as a way to handle large amounts of daily email. The core insight was that your sent mail is the best training data you already have, and no tool was using it.

User comments

Share your experience with using Lusha and ForthWrite. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Lusha and ForthWrite

Lusha Reviews

Best AI Prospecting Tools for B2B Sales in 2026
What is the difference between a prospecting tool and a sales engagement tool? Prospecting tools find and verify contact information. Sales engagement tools run outreach sequences and manage replies. Some platforms, including toflow.ai, Apollo.io, and lemlist, cover both in a single product. Others, like Lusha, focus on data only and are designed to pair with a separate...
Source: toflow.ai
ZoomInfo vs Lusha vs Apollo vs MillionPhones: 2026 Comparison
Lusha made a name with their Chrome extension โ€” hover over a LinkedIn profile and get the phone number. It's simple and it works. Their data quality for US direct dials is solid. The free tier is slim (5 credits/month), and pricing scales quickly once you need volume.
Top 10 Lead Generation and Engagement Tools
Lusha is a lead generation tool focused on providing accurate B2B contact details. It enriches leads with verified email addresses, phone numbers, and company information, helping businesses quickly reach key decision-makers.
Source: rainex.io
21 Best Lead Generation Software for 2024
Lusha is a powerful LinkedIn lead generation software for marketing and sales teams looking to connect with high-quality prospects on the platform.
Source: www.sender.net
11 Apollo.io Alternatives and Competitors 2024
Based on various factors, such as user reviews and feedback, the leading alternatives to Apollo.io are Zoominfo, Kaspr, Lead411, and Lusha.
Source: evaboot.com

ForthWrite Reviews

  1. curtisboortz
    ยท Founder at ForthWrite ยท
    I built ForthWrite to fix generic AI email, and I still use it every day

    I built ForthWrite because I kept sending emails that sounded like they came from the same generic AI as everyone else. After launching it, I still use it for my own inbox every day, which is about the most honest endorsement I can give.

    The Chrome extension lives inside Gmail and Outlook on the web. Open a thread, hit Alt+Shift+D, and a draft comes back in your voice, not a template. The free tier is real: 10 drafts per week, no API key, no credit card. Voice matching is included on free, because that is the point.

    What keeps it useful compared to Gemini or a chat tab: it learns from what you actually send. Every edit you make before hitting send becomes a signal. Over time the drafts drift closer to how you really write, and the dashboard shows the improvement curve so you can see it happening.

    The web compose surface lets you draft from forthwrite.ai without installing anything, useful for people who want to try before committing to the extension.

    Standard adds recipient-aware and intent-aware drafting plus AI coaching. Pro adds auto-draft (replies waiting when you open Gmail), batch replies, and Prompt Lab for version-controlling your prompts. Teams adds a shared persona and seat-level analytics.

    ForthWrite is not for everyone. If you just need quick replies and tone does not matter, Gemini is free and already in your inbox. ForthWrite is for people where tone does matter: client communication, relationship-driven threads, external correspondence where sounding off costs something real.

    Disclosure: I am the founder and use it daily. Happy to answer questions in the comments.

    ๐Ÿ Competitors: Jace.ai, Fyxer, Mailmeteor
    ๐Ÿ‘ Pros:    Drafts land inside gmail and outlook; no copy-pasting from a chat window|Voice matching is on the free tier, not paywalled behind paid plans|No api key, no credit card to start; free tier runs on a server-side proxy|Learns from every edit you make before sending; drafts improve over time|Full keyboard flow: alt+shift+d to draft in any thread, no mouse required|Byok on paid plans, 9 providers supported, keys encrypted at rest|Web compose at forthwrite.ai works without installing the extension at all
    ๐Ÿ‘Ž Cons:    10 free drafts/week is enough to evaluate, not enough for a heavy inbox|Auto-draft, batch replies, and prompt lab all require the pro tier|Early-stage product; fewer third-party integrations than mature inbox tools|No mobile app: the extension and add-in are desktop-only (chrome on web, or the outlook desktop add-in)

Social recommendations and mentions

Based on our record, Lusha seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Lusha mentions (1)

ForthWrite mentions (0)

We have not tracked any mentions of ForthWrite yet. Tracking of ForthWrite recommendations started around Jun 2026.

What are some alternatives?

When comparing Lusha and ForthWrite, you can also consider the following products

Apollo.io - Apolloโ€™s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Superhuman - Superhuman is an email management tool.

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

Gemini - Gemini, formerly known as Bard, is a generative artificial intelligence chatbot developed by Google. Based on the large language model (LLM) of the same name, it was launched in 2023 in response to the rise of OpenAI's ChatGPT.

Hunter.io - Find all the email addresses related to a domain

Lavender - Realtime coaching for sales emails.