Loyzia's answer

Loyzia is the only loyalty platform built specifically for local businesses that issues digital cards directly into Apple Wallet and Google Wallet — with zero app to download for customers.

This single design choice solves the biggest problem in B2C loyalty: adoption. Traditional loyalty apps reach 8% of customers at best. Loyzia reaches 100%, because every smartphone already has Wallet pre-installed natively.

On top of that, Loyzia is the first platform to combine three pillars in a single dashboard: - Loyalty (stamp cards or points) - CRM with automatic RFM scoring (Recency, Frequency, Monetary) and VIP/Dormant detection - Google Review Booster with sentiment routing and gamified mini-games

Most competitors offer one of these. Loyzia replaces three separate tools.

Loyzia's answer

Three concrete reasons:

1. ZERO FRICTION FOR CUSTOMERS. Competitors require a mobile app download. Loyzia issues the loyalty card directly into Apple Wallet / Google Wallet via a QR scan — under 20 seconds, no account creation, no password. Adoption rate is 5x higher than app-based loyalty programs.

2. FREE PUSH NOTIFICATIONS REPLACE SMS. Most merchants pay €0.05 to €0.08 per SMS for marketing campaigns. With Loyzia, every customer receives push notifications on their lock screen via Wallet — free, unlimited, with open rates of 50–70% (vs 20% for email, 95% for SMS but at high cost).

3. CRM INCLUDED — NO NEED FOR HUBSPOT. Loyzia automatically calculates an RFM score for every customer, segments them into VIP, Loyal, At-Risk and Dormant, and lets you trigger targeted push campaigns by segment. Merchants who would otherwise spend €100–€500/month on a separate CRM get this built-in.

Pricing is also transparent and published publicly — most competitors hide pricing behind sales calls.

Loyzia's answer

Loyzia is built for owner-operated local businesses across France and Europe, typically with 1 to 10 employees and a physical point of sale.

Primary verticals: - Restaurants, brasseries, fast-food, food trucks - Bakeries and pastry shops - Hair salons and barbershops - Beauty institutes, nail bars, spas - Independent retail (specialty grocery, wine shops, florists, gift shops)

Typical customer profile: a merchant with 200–5,000 active customers, doing €150k–€1.5M annual revenue, who has tried (or considered) a paper stamp card or a generic loyalty app and found both lacking. They want a real customer database, the ability to push promotions to fill dead hours, and a way to grow their Google review count — without hiring a marketing agency.

Secondary audience: small multi-location chains (2–10 venues) and franchises looking to standardize loyalty across their network.

Loyzia's answer

Loyzia was founded in 2025 in Paris by the team at M&T Labs, a French software studio focused on tools for independent merchants.

The origin: after watching dozens of local bakeries, restaurants and salons either struggle with paper stamp cards (lost, forgotten, ineffective) or sign up for over-priced loyalty apps that nobody downloads, we realized the technology was already in every customer's pocket — Apple Wallet and Google Wallet. The native infrastructure existed; nobody had built a serious merchant-facing platform on top of it.

We launched Loyzia with three convictions: 1. Customers shouldn't have to install anything. 2. Loyalty data without a CRM layer is worthless. The merchant needs to know who their VIPs are. 3. Loyalty and online reputation (Google reviews) should reinforce each other, not live in separate tools.

Today Loyzia powers hundreds of independent commerces across France and is expanding into the wider European market.

Loyzia's answer

Frontend & Web: - Next.js (App Router, React Server Components) - TypeScript - TailwindCSS - Vercel hosting

Mobile (cashier app for merchants): - React Native / Expo - EAS Update (OTA delivery)

Backend & Data: - DataBase (PostgreSQL with Row-Level Security) - Edge Functions - Resend (transactional email)

Wallet & Push: - Apple PassKit (.pkpass signing, APNs HTTP/2 for push updates) - Google Wallet API (JWT-signed objects, push via patch)

Payments: - Stripe (subscriptions, Checkout, webhooks with idempotency)

Compliance & Security: - GDPR-compliant by design - Cryptographic anti-fraud signing on every reward unlock - Full audit logs

AI / Analytics: - Custom RFM scoring engine (server-side, real-time) - Schema.org structured data for SEO and LLM discoverability

Loyzia's answer

Loyzia is used by hundreds of independent merchants across France, primarily in the restaurant, bakery, hair salon, and beauty institute verticals.

For confidentiality reasons, we don't publish individual customer names without their explicit consent. Featured case studies and testimonials are available on request via contact@loyzia.com.

Sectors represented in our customer base include: - Independent restaurants and brasseries - Artisan bakeries and pastry shops - Hair salons and barbershops (chains of 1–5 locations) - Beauty institutes and spas - Specialty food retail

We're happy to connect prospective customers with reference clients in their own vertical upon request.