Looker VS PubNative

• Powerful Data Modeling
  Looker uses LookML, a proprietary modeling language, making it possible to transform raw data into meaningful metrics and dimensions, providing deep insights without needing SQL expertise.
• Ease of Use
  Its intuitive user interface enables non-technical users to create visualizations and reports with relative ease, reducing the workload on data teams.
• Customization
  Looker offers extensive customization options for data exploration and visualization, allowing dashboards and reports to be tailored to specific user needs.
• Embedded Analytics
  Provides robust capabilities for embedding analytics into applications or portals, broadening the scope of data-driven decision-making throughout the organization.
• Real-time Data
  Supports real-time data analytics by querying live data, which ensures up-to-date insights and helps in making timely decisions.
• Integrations
  Looker integrates seamlessly with a wide range of databases and cloud data warehouses, including Google BigQuery, Amazon Redshift, and Snowflake.

Possible disadvantages

• Learning Curve
  LookML, while powerful, can be complex for beginners who are not already familiar with data modeling or SQL, resulting in a steep learning curve.
• Cost
  Looker can be expensive, especially for small businesses, as pricing is typically based on the number of users and the data volume processed.
• Performance
  Query performance can sometimes be slow, especially with complex data models and large data sets, which may impact the user experience.
• Customization Constraints
  While Looker offers great customization, certain advanced customizations may require significant expertise and time, posing a potential barrier.
• Limited Offline Capabilities
  Looker is primarily designed for online use, so it lacks robust offline capabilities, which can be a limitation for users who need access to data in situations without internet connectivity.

• Diverse Demand Sources
  PubNative offers access to a wide range of global demand sources, increasing the potential fill rates and revenue for publishers by connecting them to various advertisers.
• Native Ad Formats
  The platform specializes in native advertising formats that can integrate seamlessly with app content, leading to potentially higher user engagement and better ad performance compared to traditional formats.
• Real-time Bidding
  PubNative supports real-time bidding, allowing publishers to maximize their ad revenue by selling ad impressions to the highest bidder in a competitive, real-time auction environment.
• Comprehensive Analytics
  Publishers have access to robust analytics and reporting tools, enabling them to optimize ad strategies by understanding user engagement metrics and ad performance insights.
• Flexible Integration
  PubNative provides flexible integration options, including SDKs and API access, making it adaptable to various platform needs and easy to implement for app developers.

Possible disadvantages

• Complex Setup
  Some users may find the initial setup and integration process to be complex, requiring technical expertise to effectively implement PubNative’s solutions in apps.
• Market Competition
  As with any ad network, high competition among advertisers may lead to fluctuating CPM rates, potentially affecting revenue stability for publishers.
• Data Privacy Concerns
  Handling user data in compliance with privacy regulations such as GDPR can be challenging, necessitating robust data privacy practices to avoid violations.
• Dependence on Mobile Traffic
  PubNative is primarily focused on mobile advertising, which may limit the monetization options for publishers with significant web-based traffic or cross-platform needs.
• Ad Quality Control
  Maintaining the quality of ads can be challenging, as lower-quality ads might interfere with user experience, necessitating vigilance and filtering by publishers.

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Looker Review

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• edit home page to add folder section

  Then in the "foldername" you can have 5 folders, each one for each of the groups. This means that when group1 enters looker.com, his default page will be the "foldername", which contains group1folder (he cannot see the rest of the... Source: over 3 years ago

• Stars, tables, and activities: How do we model the real world?

  Even if you want to make Wide Tables, combining fact and dimensions is often the easiest way to create them, so why not make them available? Looker, for example, is well suited to dimensional models because it takes care of the joins... - Source: dev.to / almost 4 years ago

• dbt for Data Quality Testing & Alerting at FINN

  We take daily snapshots of test results, aggregate them, and send Looker dashboards to the appropriate teams. - Source: dev.to / over 4 years ago

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Tracking PubNative since Mar 2021.