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Looker VS E-tracking

Compare Looker VS E-tracking and see what are their differences

Looker

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Rating
0 reviews
Alternatives Is it good?
E-tracking

Discover the best tracking platform for all your shipment needs. Track your container, air cargo, package, post/ems, and courier shipments effortlessly.

Rating
0 reviews
Pricing
Freemium Free trial
Alternatives Is it good?
Data Analytic System
Sourced crypto market data with indicator monitoring, market regime context and research. BTC, ETH, XRP, SOL + major indices monitored 24/7. Educational content — not investment advice. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Looker seems to be more popular. It has been mentioned 14 times since March 2021.

social mentions
14 vs 0
Data Dashboard popularity
100% vs 0%
alternatives listed
240+ vs 7

Base details

Website, pricing, platforms and company facts side by side.

Looker
E-tracking
Website looker.com e-tracking.net
Pricing
Official pricing
Freemium Free trial Official pricing
Company Startup from the United States Startup from the United Kingdom · 1 - 9 employees · 2023
Listed in
Business Intelligence Data Analytics Data Visualization Data Dashboard +1
Logistics And Supply Chain Shipping and Tracking Business & Commerce Transportation +1

About Looker and E-tracking

In their own words, as submitted to SaaSHub.

Looker
E-tracking

Looker is a business intelligence platform with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences, and an extensible...

Read more about Looker

At e-Tracking.net, we simplify global logistics visibility. We provide real-time tracking solutions for containers, vessels, and sailing schedules—helping freight forwarders, importers, and exporters stay informed and in control. Our mission is to make shipping data accessible, accurate, and easy...

Read more about E-tracking

Features and specs

What each product offers, as listed by its team.

Looker 6 features
E-tracking 4 features
  • Powerful Data Modeling
    Looker uses LookML, a proprietary modeling language, making it possible to transform raw data into meaningful metrics and dimensions, providing deep insights without needing SQL expertise.
  • Ease of Use
    Its intuitive user interface enables non-technical users to create visualizations and reports with relative ease, reducing the workload on data teams.
  • Customization
    Looker offers extensive customization options for data exploration and visualization, allowing dashboards and reports to be tailored to specific user needs.
  • Embedded Analytics
    Provides robust capabilities for embedding analytics into applications or portals, broadening the scope of data-driven decision-making throughout the organization.
  • Real-time Data
    Supports real-time data analytics by querying live data, which ensures up-to-date insights and helps in making timely decisions.
  • Integrations
    Looker integrates seamlessly with a wide range of databases and cloud data warehouses, including Google BigQuery, Amazon Redshift, and Snowflake.

Possible disadvantages

  • Learning Curve
    LookML, while powerful, can be complex for beginners who are not already familiar with data modeling or SQL, resulting in a steep learning curve.
  • Cost
    Looker can be expensive, especially for small businesses, as pricing is typically based on the number of users and the data volume processed.
  • Performance
    Query performance can sometimes be slow, especially with complex data models and large data sets, which may impact the user experience.
  • Customization Constraints
    While Looker offers great customization, certain advanced customizations may require significant expertise and time, posing a potential barrier.
  • Limited Offline Capabilities
    Looker is primarily designed for online use, so it lacks robust offline capabilities, which can be a limitation for users who need access to data in situations without internet connectivity.
  • Track and Trace
    Track your shipments with ease, from anywhere in the world
  • All-in-one Tracking Solutions
    Get ready to streamline your tracking process with our all-in-one platform for tracking services!
  • 3800+ carriers worldwide
    We supported 3800+ carriers worldwide
  • Sailing Schedules
    Reliable information on sailing times, routes, and vessel schedules, ensuring your operations run smoothly.

Analysis

An editorial look at what each product does well and who it suits.

Looker
E-tracking

Overall verdict

  • Looker is generally considered a robust solution for organizations looking to enhance their data-driven decision-making capabilities. Its flexibility, extensibility, and ease of use make it a strong contender in the BI space, though it may require some learning and setup effort to fully utilize its features.

Why this product is good

  • Looker is a data analytics platform that provides powerful tools for data exploration, visualization, and business intelligence. It offers a user-friendly interface and is known for its ability to connect to a wide variety of data sources. Looker's LookML, a modeling language, allows users to define data relationships and calculations, making it easier to create custom reports and dashboards. Additionally, it integrates well with other tools and supports collaboration with data teams.

Recommended for

  • Companies seeking scalable and flexible business intelligence solutions.
  • Organizations that need to integrate multiple data sources.
  • Teams looking for a collaborative platform with custom reporting capabilities.
  • Users who prefer a code-based approach to data modeling and analysis.

Overall verdict

  • E-tracking.net appears to be a niche GPS tracking and fleet/asset management service; it can be a reasonably good choice for basic tracking needs but may lack the advanced features, support infrastructure, and brand reputation of larger, more established competitors, so due diligence is recommended before committing.

Why this product is good

  • Offers GPS tracking functionality for vehicles or assets at what is often a lower price point than major competitors
  • Simple, no-frills interface that can be easier for small operators to adopt quickly
  • Provides basic reporting on location, routes, and possibly driving behavior
  • Can be suitable for smaller fleets that don't need enterprise-level features
  • Lower cost of entry compared to premium fleet management platforms

Recommended for

  • Small business owners with a handful of vehicles needing basic location tracking
  • Independent contractors or delivery drivers wanting simple route verification
  • Budget-conscious users who don't require advanced analytics or integrations
  • Personal use cases like tracking a single vehicle or asset
  • Users who prioritize simplicity over feature-rich dashboards

Videos

Walkthroughs and reviews on video.

Looker 3 videos + Add
E-tracking 0 videos + Add

Looker Review

More videos

  • - How To Use Looker as a Business User
  • - Looker Review - Off The Shelf Reviews

No E-tracking videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Looker
E-tracking
100% 100%
Data Dashboard
0% 0%
0% 0%
Shipping and Tracking
100% 100%
100% 100%
Business Intelligence
0% 0%
0% 0%
Business & Commerce
100% 100%

Questions & Answers

As answered by people managing Looker and E-tracking.

What makes your product unique?

E-tracking's answer:

E‑Tracking.net offers a unified platform to track ocean containers, air cargo, and sailing schedules across global carriers. Its ease of use, real-time data accuracy, and coverage make it a go-to visibility tool for logistics professionals worldwide.

Why should a person choose your product over its competitors?

E-tracking's answer:

Unlike fragmented solutions, E‑Tracking provides multi-carrier visibility, smart alerts, shareable tracking links, and sailing schedules—all in one place. Its simple UX, cost-effectiveness, and fast support set it apart from complex and overpriced alternatives.

How would you describe the primary audience of your product?

E-tracking's answer:

Our core users include freight forwarders, logistics coordinators, import/export companies, and digital freight platforms seeking shipment visibility and schedule optimization for better planning and customer communication.

What's the story behind your product?

E-tracking's answer:

E‑Tracking was born from the frustration of manually checking container statuses across different carrier sites. We created a platform that centralizes logistics visibility, saves time, and empowers supply chain professionals with actionable data.

Which are the primary technologies used for building your product?

E-tracking's answer:

Our platform is built using modern web technologies including React, Node.js, PostgreSQL, and integrates with global carrier APIs. We also use scalable cloud infrastructure (AWS) to ensure high availability and performance.

Who are some of the biggest customers of your product?

E-tracking's answer:

We serve clients globally, including: – A leading freight network companies – Regional air cargo agents in Europe – Large importers/exporters in MENA & LATAM – Digital freight SaaS platforms

User comments

Share your experience with using Looker and E-tracking. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Looker no reviews yet
E-tracking no reviews yet

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We have no reviews of E-tracking yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Looker 14 mentions
E-tracking 0 mentions
  • edit home page to add folder section
    Then in the "foldername" you can have 5 folders, each one for each of the groups. This means that when group1 enters looker.com, his default page will be the "foldername", which contains group1folder (he cannot see the rest of the... Source: over 3 years ago
  • Stars, tables, and activities: How do we model the real world?
    Even if you want to make Wide Tables, combining fact and dimensions is often the easiest way to create them, so why not make them available? Looker, for example, is well suited to dimensional models because it takes care of the joins... - Source: dev.to / almost 4 years ago
  • dbt for Data Quality Testing & Alerting at FINN
    We take daily snapshots of test results, aggregate them, and send Looker dashboards to the appropriate teams. - Source: dev.to / over 4 years ago

View more

Tracking E-tracking since Jul 2025.

Alternatives to Looker and E-tracking

When comparing Looker and E-tracking, you can also consider the following products.

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