Local Mail by Mailjoy VS Substack

• Free design templates
  Many design templates, and you can customize any of them to make the design your own.
• Powerful, easy to use designer
  No need to hire a designer or use expensive software.
• Precisely target local markets
  No mailing list required! Instead, select zip codes or postal routes you want to target. We even provide demographic data on each route to help you narrow your targeting.
• Track your campaign's progress
  Skip the headache of visiting the post office. When your campaign is complete, simply checkout. Within 6-10 business days your campaign will reach recipients. You can track its progress through Mailjoy.
• Target based on demographics
  If your product targets certain demographics, use Local Mail's route data to help you find postal delivery routes with your ideal customers.
• Scalable, transparent pricing
  No pricing surprises. Our mailer costs include print and postage. The more you send, the lower your cost per mailer.
• Lightning fast turnaround
  Your campaign is shipped within days of placing it. Mailers will reach your recipients’ mailbox in 6-8 business days.
• Full color mailers
  We only print high quality, full color postcards. You have full design control over the front and back. Local mail is only available in 11” x 6”.
• Low minimum campaign size
  Send local mail campaigns with as little as 500 recipients. This can be from routes in multiple zip codes across the country.

• Ease of Use
  Substack offers a user-friendly interface that makes it easy for writers to publish and monetize their newsletters.
• Built-in Monetization
  Writers can easily charge readers for subscriptions, allowing for straightforward monetization.
• Direct Audience Connection
  Substack allows writers to build a direct relationship with their audience via email, which can lead to a more engaged readership.
• Discovery and Community
  Features like staff picks and recommendations help writers get discovered by new readers.
• No Upfront Costs
  Substack does not charge upfront fees; instead, it takes a percentage of subscription revenues, making it easier to start.
• Content Ownership
  Writers retain full ownership of their content, giving them more control over their work.

Possible disadvantages

• Revenue Share
  Substack takes a 10% cut of subscription revenues, which can add up for writers with a large subscriber base.
• Limited Customization
  The platform has limited customization options compared to building a custom website or using more flexible CMS options.
• Dependency on Platform
  Relying on Substack means depending on its policies and infrastructure, which could pose risks if the platform changes its terms or features.
• Competition
  As more writers join Substack, it can become challenging to stand out amidst the growing competition.
• Email Deliverability
  Writers may face issues with email deliverability, as some newsletters may end up in spam folders.
• Payment Processing Fees
  Besides Substack's fee, payment processors like Stripe also take a percentage, further reducing net earnings for writers.

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