Loamly VS Diffyn

Loamly's answer

Loamly is the first analytics platform that detects, measures, and attributes traffic from AI chatbots to your website. When someone asks ChatGPT, Claude, Gemini, or Perplexity a question and clicks through to your site, that visit shows up as "direct" in Google Analytics — you have no idea it came from AI. Loamly sees it. We use cryptographic verification (RFC 9421) to identify real AI bot visits, behavioral fingerprinting for platforms that don't sign their requests, and proprietary "dark AI traffic" detection to surface the AI-referred visitors hiding in your direct traffic. On top of that, we monitor what AI platforms actually say about your brand using synthetic prompt monitoring across platforms, geographies, and languages — so you know not just how much AI traffic you get, but what AI is telling people about you before they arrive.

Diffyn's answer:

Addresses workflow and change management on LLM prompts, provide teams with traceability and visualization of tests across multiple models, provide deeper understading into efficiency of these prompts.

Loamly's answer

Most AI visibility tools do one thing — they check if ChatGPT mentions your brand. Loamly connects the entire loop: what AI says about you, how much traffic AI actually sends you (including the traffic GA4 misses), which pages AI cares about, what your competitors look like through AI's eyes, and how all of that connects to revenue.

We're not a point checker — we're a full analytics stack with AI as the lens. The closest alternatives (Otterly, Peec) focus on prompt monitoring only. They can't tell you that 4.5% of your website traffic actually comes from AI, or that your German page has a 20% AI traffic ratio while your English homepage is underperforming. We can, because we built the detection layer from scratch instead of just wrapping API calls.

Diffyn's answer:

Diffyn is the platform that specializes on both change management and multi-model analysis.

Loamly's answer

Next.js and React on the frontend, Supabase (Postgres) for the database and auth, Vercel for deployment.

The AI traffic detection runs on edge functions with RFC 9421 cryptographic signature verification for ChatGPT bot identification and behavioral fingerprinting models for other platforms.

Synthetic prompt monitoring uses API calls to ChatGPT, Claude, Gemini, and Perplexity with structured scoring. We integrate with Google Search Console, DataForSEO for SERP and domain intelligence, Brave Search API, and Stripe for revenue attribution. The tracking script is a lightweight JavaScript snippet that works with any website — direct install or via Google Tag Manager.

Diffyn's answer:

React, Next.js, POSTGRESQL

Loamly's answer

Marketing teams at mid-market and growth-stage companies who know AI is changing how people discover brands but don't have the infrastructure to measure it.

Typically it's the marketing manager or head of digital who needs to report on new channels to their CMO — and right now they have a blind spot the size of ChatGPT. They already use GA4, maybe Semrush or Ahrefs for SEO. Loamly doesn't replace those — it shows them the AI-shaped gap those tools can't see. We're also useful for SEO agencies and consultants who want to offer AI visibility as a service to their clients.

Diffyn's answer:

Professionals incorporating LLMs or AI tools in their workflow and wants to keep track of changes and test their prompts.

Loamly's answer

I was working in data and sales operations at a B2B company in Zurich, managing CRM and analytics for 150+ users. I noticed something weird in our traffic data — visits that looked like direct traffic but behaved differently. Higher engagement, different page patterns, unusual referrer signatures. Turned out they were coming from AI chatbots. I dug into it and realized Google Analytics had no idea this traffic existed. Neither did any other analytics tool. So I started building detection for it.

That turned into Loamly — first as a tracker to see AI traffic, then as a full platform to understand what AI says about your brand and why it matters. ChatGPT just announced ads in February 2026, which validated the whole thesis: AI platforms are becoming the new ad channels, and if you don't know how you show up organically, you can't make smart decisions about paying for visibility.

Diffyn's answer:

I started working on Diffyn when I notice that prompting has become an essential part of work across many industries. While there are version control platofrms like github, they are not designed for just prompt management are can be overkill such applications, it is also not integrated natively with various LLMs and relevant tools for users to validate ideas and visualise results properly.

Loamly's answer

We're early-stage and growing fast — 150+ users and 90+ workspaces in our first month, all organic. Our active users include B2B SaaS companies, food-tech startups, and e-commerce brands across Europe tracking their AI visibility.

We're working with companies that are seeing 2-5% of their total website traffic coming from AI sources — traffic they didn't even know existed before installing Loamly.