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Listmonk VS Ghost

Compare Listmonk VS Ghost and see what are their differences

InboxAlly
Enterprise Email Warmup. Sender Domain Reputation Repair Tool to get out of spam and see open rates more than double in 4 to 14 days. We engage with your emails to teach mailbox providers not to send your email to the spam or the promotions folder. featured
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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Listmonk logo Listmonk

Send e-mail campaigns from a powerful dashboard. High performance and features packed into one app.

Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.
  • Listmonk Landing page
    Landing page //
    2024-08-30
  • Ghost Landing page
    Landing page //
    2022-10-10

Listmonk

Website
listmonk.app
Pricing URL
-
$ Details
free
Startup details
Country
India
Edit details

Ghost

Website
ghost.org
Pricing URL
Official Ghost Pricing
$ Details
paid Free Trial $36.0 / Monthly (100k views/month, 2 users)
Startup details
Country
United Kingdom
Edit details

Listmonk features and specs

  • Open Source
    Listmonk is free to use, modify, and distribute. This can offer significant cost savings compared to proprietary email marketing solutions.
  • Self-Hosted
    Allows you to have full control over the software and your data, providing enhanced security and customization possibilities.
  • Scalability
    Designed to handle millions of subscribers and messages effectively, making it suitable for both small and large-scale email marketing campaigns.
  • Multilingual Support
    Supports multiple languages, making it accessible for users from different linguistic backgrounds.
  • API Access
    Provides a comprehensive API, allowing for excellent integration with other software and platforms.
  • Flexible Database
    Supports both PostgreSQL and SQLite, catering to different user needs and technical requirements.

Possible disadvantages of Listmonk

  • Technical Expertise Required
    Being a self-hosted solution, it requires a certain level of technical knowledge for setup, maintenance, and troubleshooting.
  • Hosting Costs
    Although the software itself is free, you will need to incur costs for hosting and maintaining the server where Listmonk is installed.
  • Limited Built-In Templates
    May not come with a wide variety of pre-designed email templates, requiring users to create their own or import from other sources.
  • Community Support
    Unlike commercial solutions, support is primarily community-driven, which may lead to slower issue resolution compared to dedicated support teams.
  • Learning Curve
    The initial setup and configuration can be complex and may require a time investment to understand all its features and functionalities.

Ghost features and specs

  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages of Ghost

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Analysis of Listmonk

Overall verdict

  • Yes, Listmonk is a good option for those who prefer a self-hosted, open-source mailing list manager. It provides powerful features without recurring subscription costs and allows for full control over your data.

Why this product is good

  • Listmonk is a self-hosted newsletter and mailing list manager that is appreciated for its open-source nature, flexibility, and robust features. It offers advanced segmentation, analytics, and a user-friendly interface, making it suitable for businesses looking for a customizable and privacy-focused solution.

Recommended for

  • Businesses or individuals looking for a cost-effective solution without recurring fees
  • Those who require a high degree of customization and flexibility
  • Organizations that prioritize data privacy and security
  • Developers or tech-savvy users comfortable with self-hosting applications

Analysis of Ghost

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Listmonk videos

+ Add

Listmonk

Ghost videos

+ Add

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Category Popularity

0-100% (relative to Listmonk and Ghost)

Listmonk

Ghost

Email Marketing
100 100%
Email Marketing
0% 0
Blogging
0 0%
Blogging
100% 100
Newsletter Marketing
100 100%
Newsletter Marketing
0% 0
CMS
0 0%
CMS
100% 100

User comments

Share your experience with using Listmonk and Ghost. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Listmonk and Ghost

Listmonk Reviews

We have no reviews of Listmonk yet.
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Ghost Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platformโ€™s singular focus on blogging makes it great for individuals and small teams, but it lacks features like real-time collaboration that are necessary for larger companies.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.
Source: www.pixpa.com
7 Best Buy Me a Coffee Alternatives
If you donโ€™t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and youโ€™ll need to choose a pre-built design from the theme library. There are a few themes available, but most are priced from around $80 to $150. The Ghost API also gives you a way to publish content you create on the platform to another...
Source: wpforms.com
Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io

Social recommendations and mentions

Based on our record, Ghost should be more popular than Listmonk. It has been mentiond 196 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Listmonk mentions (32)

  • Email Marketing Automation in 2026: 5 Tools (and 1 Self-Hosted) Through Their APIs
    Listmonk is open-source, Go-based, single-binary or Docker. No task counter, no contact limit, no premium feature gates. Drop this on a $6 VPS:. - Source: dev.to / about 2 months ago
  • 5 Open Source Alternatives Worth Considering Before Renewing Expensive SaaS Tools
    Email marketing platforms are another category where the commercial pricing has drifted well above the value delivered for most use cases. Listmonk is a self-hosted newsletter and mailing list manager written in Go that handles transactional email, campaigns, and subscriber management. The source is on GitHub and it runs as a single binary on any modern Linux host. - Source: dev.to / 3 months ago
  • Newsletters
    Listmonk is a high-performance, self-hosted newsletter and mailing list manager written in Go. It ships as a single binary backed by PostgreSQL and handles millions of subscribers without flinching. The web UI is fast and uncluttered โ€” managing lists, writing campaigns, and reviewing analytics all feel responsive even on modest hardware. - Source: dev.to / 4 months ago
  • How We Built a Welcome Email That Actually Gets Sent
    We use Listmonk for transactional email โ€” it's open source, self-hosted, and speaks a simple HTTP API. Our Go backend already had an email client with methods for password resets, comment notifications, view notifications, and confirmation emails. Adding a welcome email followed the same pattern. - Source: dev.to / 4 months ago
  • Show HN: Built an email marketing platform after paying $200/month to self-host
    I run a few instances of listmonk [0], what makes fertit different/better? One thing I donโ€™t particularly like about listmonk is that it doesnโ€™t really support multitenancy. Itโ€™s lightweight enough that I can spin up multiple instances for different domains, but itโ€™d be nice not to. https://listmonk.app/. - Source: Hacker News / 12 months ago
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Ghost mentions (196)

  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And Ghost themselves a non-profit org that doesn't mark up the Stripe transaction fees! One local news outlet recently switched to that, saving about %5 on Patreon fees and a second is... - Source: Hacker News / 6 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500โ‚ฌ/Year)
    Https://ghost.org โ€” Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 6 months ago
  • Ask HN: Looking for Headless CMS Recommendation
    If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and Grav (https://getgrav.org/). Or Wordpress! - Source: Hacker News / 10 months ago
  • Typepad Is Shutting Down
    They should provide an option to move to https://ghost.org/. - Source: Hacker News / 11 months ago
  • Build an analytics agent to analyze your Ghost blog traffic with the Vercel AI SDK and Tinybird
    In this post, I'll show you how to build an agent with sufficient contextual understanding of underlying analytics data - and the tools to query it - so that you can have a chat with your data (any data!). Specifically, I'll build a simple analytics agent for a blog - hosted on the open-source publishing platform Ghost. The agent will tell us which content is performing the best, and why. - Source: dev.to / 11 months ago
View more

What are some alternatives?

When comparing Listmonk and Ghost, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Sendy - Sendy is a self hosted newsletter app that sends emails 100x cheaper viaย Amazon SES

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

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