Lifto is a video-first product discovery platform designed to help founders showcase their products in a more visual, engaging, and easy-to-understand way. Instead of relying only on static listings, long descriptions, or screenshots, Lifto allows makers to present their products through short demo reels that show how the product actually works.

Founders can submit SaaS products, AI tools, mobile apps, developer tools, productivity platforms, and other technology products. They can upload vertical or horizontal demo videos, add a YouTube video, or create an image and screenshot carousel when a demo video is not available. This makes Lifto accessible even to early-stage founders who do not have professionally produced marketing content.

Visitors can explore new products through a swipeable discovery feed, watch demos, browse different categories, like and save products, leave comments, join discussions, and visit the product’s official website. The goal is to help users understand a product quickly before deciding whether to try it, while giving founders another opportunity to reach early adopters beyond a single launch day.

Lifto also highlights new products, trending demos, active community members, and top curators. Through Lifto’s blog and weekly digest, users can discover useful SaaS insights, newly submitted tools, founder stories, and selected products from the community.

Product submission is currently free, allowing founders to create a permanent visual product page and share it with their audience. Lifto aims to make product discovery feel less like browsing a traditional directory and more like exploring a modern content feed—where people can see products in action, discover useful tools, and connect directly with the people building them.