Give Hivly an idea. Get a finished social post. Add a photo and one sentence. Hivly writes the caption, designs the post, and schedules it for Facebook, Instagram, and LinkedIn.
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Which is more popular?
Based on our record, Later
seems to be a lot more popular than Raster.
While we know about 20 links to Later,
we've tracked only 1 mention of Raster.
social mentions
20 vs 1
Social Media Tools popularity
100% vs 0%
alternatives listed
240+ vs 38
Base details
Website, pricing, platforms and company facts side by side.
User-Friendly Interface Later offers an intuitive, drag-and-drop calendar interface that makes scheduling posts straightforward and visually organized.
Visual Content Management The platform excels in visual content management, allowing users to preview their Instagram grid and ensure consistency in aesthetics.
Multi-Platform Support Later supports scheduling for multiple social media platforms including Instagram, Facebook, Twitter, and Pinterest, consolidating social media management.
Auto-Publish Feature Later offers an auto-publish feature for Instagram, eliminating the need for manual posting and saving time for users.
Hashtag Suggestions The tool provides hashtag suggestions and analytics to help improve post reach and engagement.
Bulk Scheduling Users can schedule multiple posts at once, making it easier to manage content in advance and maintain a consistent posting schedule.
Possible disadvantages
Limited Free Plan The free plan on Later has restrictions on the number of posts that can be scheduled per month, which may be insufficient for active users.
Limited Features for Analytics While Later provides basic analytics, it lacks the depth and advanced analytics features that some other social media management tools offer.
No LinkedIn Integration Later does not currently support scheduling for LinkedIn, which may be a drawback for businesses focusing on this platform.
Manual Pinterest Pinning Pinterest posts require manual pinning, which can be less convenient compared to auto-publishing features available for other platforms.
Mobile App Limitations The mobile app version of Later has more limited functionality compared to the desktop version, potentially hindering on-the-go management.
Pricing The higher tiers of Later's pricing plans can be expensive for small businesses or individual users, especially when compared to competitors with similar features.
User-Friendly Interface Raster offers a streamlined and intuitive user interface that simplifies navigation and use, making it accessible to users with varying levels of technical expertise.
Collaboration Features The platform includes robust collaboration tools that allow teams to work together seamlessly in real-time, enhancing productivity and ensuring everyone stays on the same page.
Customizable Workspaces Users can tailor their workspace to fit their specific needs, enabling enhanced personalization and focus on the most relevant tools and information.
Integration Capabilities Raster integrates with a variety of popular third-party applications and services, which helps smooth workflow across different tools and platforms.
Comprehensive Project Management It offers a comprehensive suite of project management features, allowing users to effectively plan, track, and manage projects of any size.
Possible disadvantages
Learning Curve Despite its user-friendly interface, some users may experience a learning curve as they familiarize themselves with all of the platform's features and functionalities.
Cost Depending on the plan and the level of features required, Raster can become costly, which may not be suitable for startups or smaller teams with limited budgets.
Limited Offline Access Raster's functionality is significantly reduced when offline, potentially hindering productivity for users who need to work without a consistent internet connection.
Customization Complexity While customization is a benefit, the complexity of setting up and managing custom workflows and templates might be overwhelming for some users.
Dependence on Integrations The reliance on integrations means that disruptions or changes in third-party tools can affect Raster's functionality and the user's workflow.
Analysis
An editorial look at what each product does well and who it suits.
LaterRaster
Overall verdict
Later is considered a strong option for individuals and businesses looking for a comprehensive and visually-oriented social media scheduling tool. Its strengths lie in its ease of use, visual content planning features, and support for various platforms, making it suitable for both casual users and marketing professionals.
Why this product is good
Later (later.com) is a well-regarded social media management tool particularly noted for its user-friendly interface and visual approach to planning and scheduling social media posts. It supports a wide range of platforms including Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn. Users appreciate its drag-and-drop calendar, built-in analytics, and the ability to preview social media feeds before they go live. Additionally, Later offers a media library for storing and organizing visual content, and features like hashtag suggestions and labeled posts enhance the user experience.
Recommended for
Later is recommended for social media managers, small business owners, content creators, influencers, and marketers who need an efficient way to organize and schedule their social media content. It is especially beneficial for those who value visual content and seek a tool that simplifies the planning process while offering insightful analytics.
A scheduler publishes pins you have already designed and written, at the times you choose: Buffer, Later, Planoly, Hootsuite and Pinterest's own scheduler work this way. An automation tool also makes the pins: it...
Of the 15 tools we compared, only SiteToSocial and Pin Generator create and post pins from your website with no work per pin (Pin Generator once you have designed its templates). Tailwind and BlogToPin automate part...
Later is built around a visual workflow: a media library, a drag and drop calendar, an Instagram grid preview and strong link-in-bio tools. It assumes you already have the photos and videos. Pick it when you shoot...
Recommendations tracked on public social media and blogs since March 2021.
Later20 mentionsRaster1 mention
My Startup Life: Dream Come True or Lessons Learned?
Promo Hustle. Yeah, building is just half the battle. Getting the word out? That's the real grind. Used a mix of organic strategies and tools to amplify the buzz. Visuals? Canva was my BFF. But when it came to streamlining my social...
Source:
about 3 years ago
Trying to connect my instagram account but I'm getting an error message about my off meta services
I'm trying to turn on my "off-meta services" on my instagram account because I'm trying to connect my business account to later.com.
Source:
about 3 years ago
Later: Later is a social media scheduling platform designed specifically for managing content pillars on Instagram. With its scheduling capabilities, performance analytics, and account engagement tools, Later facilitates the creation of...
Source:
over 3 years ago
I am really familiar with React and Next.js (and I'm going to try to learn svelte soon), but I swear every website I build will never come close to how well-designed and coded one like this is: https://raster.app/.
Source:
almost 4 years ago
Alternatives to Later and Raster
When comparing Later and Raster, you can also consider the following products.
Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
