We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Make your business truly Customer-centric

Diffly helps you digitize and automate the collection of feedback from your prospects and customers (win/loss analysis, churn analysis).

By connecting your CRM to Diffly, you make sure none of your sales cycles ever ends without collecting feedback. Join the 80% of B2B companies worldwide implementing a consistent win-loss analysis process, and boost your conversion rates by up to +50% (Gartner).

The Diffly Solution

B2B companies often leave money on the table by losing deals they could have won, without knowing why. Our mission is to bring a human touch back into the feedback process. In addition to our CRM-integrated software and structured quantitative surveys, we offer a third-party interview service to collecte feedback from your prospects and customers directly. Diffly combines pragmatism, speed, and plug-and-play efficiency through a unique blend of SaaS and Service:

The Service: 30/45-minute one-on-one interviews with your prospects or clients, revisiting the sales process to gather first-hand insights. As a trusted third party, we gather open and honest conversations.

The Technology: Our platform identifies and automates which deals to target. Then, our AI analyzes conversations, detects key themes, and aggregates insights, helping you make informed, strategic decisions across your sales funnel. Diffly’s high valued added Every sales opportunity becomes a learning opportunity: whether won or lost, Diffly kicks in automatically. Through targeted, structured surveys, we uncover the true decision-making criteria of your buyers, along with rich insights about your market, competitors, and positioning, straight from the field.

Actionable insights, not assumptions: Understand the real reasons behind every win and loss, and act on them. Cross-team alignment: Sales, Marketing, and Product teams access the same insights, ensuring a coherent strategy and data-driven decisions.