Knowi VS ViewForge

Knowi's answer

Verizon Telstra Everbridge ConvergeOne NJM Insurance Volante Systems intlx Solutions Alteas Health Hometime Tata

Knowi's answer

Knowi runs AI agents inside the data layer rather than on top of finished dashboards. The agents reach schemas and the query engine directly, which means they can build queries, widgets and dashboards, not just answer questions about ones that already exist.

That architecture comes from what Knowi was built to do: query data where it already lives. It speaks MongoDB and Elasticsearch in their own query language, including nested documents and arrays, and it joins across MongoDB, PostgreSQL, Snowflake, Databricks SQL, Trino, Salesforce and REST APIs in a single query without first moving anything into a warehouse.

Knowi also runs its own AI by default, with OpenAI and Claude available as optional integrations rather than requirements, and it deploys to cloud, your own VPC, on-premises via Docker or Kubernetes, or air-gapped.

ViewForge's answer:

Three things. (1) Data ownership: ViewForge writes fitment as Shopify metaobjects native to your store — most competitors store fitment in their own database. (2) 8 verticals out of the box: auto, motorcycle, tractor, marine, power equipment, bicycle, printer, electronics — most competitors are automotive-only. (3) Smart Parse: extract fitment automatically from your existing product titles and descriptions instead of re-typing everything.

Knowi's answer

Three practical reasons.

Your data does not have to be relational first. Most BI tools need a warehouse and an ETL pipeline before you see a chart, which means unstructured, nested and API data either gets flattened or gets left out. Knowi queries those sources natively, so the modelling work you would normally do up front becomes optional.

The AI is part of the query path, not a chat box on the side. Many platforms added a copilot that describes existing dashboards. Knowi's agents have access to the schema and the query engine, so they can create new datasets, widgets and dashboards from a question.

You control where it runs and which model touches your data. Knowi AI is the default, third-party models are optional, and deployment can be Knowi Cloud, your own VPC, on-premises, or air-gapped. Knowi is SOC 2 Type II certified, GDPR compliant, and offers a HIPAA BAA.

ViewForge's answer:

Data ownership. Fitment lives in your Shopify metaobjects, so uninstalling does not take your compatibility data with it. Convermax, EasySearch and PartFinder all keep it in their own databases, and getting it back depends on their export tooling on the day you cancel.

Cost at the low end. The search widget, the compatibility table on the product page and the saved-vehicle garage are all on the free tier, up to 50 products, with no expiry. EasySearch puts the table and the garage behind its $75/month Premium plan. Convermax starts at $250/month.

Automotive and non-automotive coverage. Eight built-in templates, and fully custom templates from $19/month, for catalogs that do not decompose into Year/Make/Model at all.

Knowi's answer

Data, engineering and product teams at mid-market and enterprise companies whose data is spread across more than one kind of system: NoSQL alongside SQL, warehouses alongside SaaS APIs and documents.

Two buying patterns show up most often. Internal analytics teams who need governed self-service across sources without building a pipeline for every question. And product teams who need customer-facing, multi-tenant analytics embedded inside their own application with row-level access control.

By industry, the customer base skews to telecom, healthcare, manufacturing, SaaS and adtech, proptech and e-commerce. Knowi is sold through a sales team and priced per deployment rather than by public self-serve tier.

ViewForge's answer:

Shopify merchants whose customers need to know whether a part fits before they will buy it — and who do not have an engineer on staff to build that themselves.

Concretely: auto and truck parts retailers, powersports and motorcycle dealers, tractor and agricultural parts sellers, marine and outboard suppliers, small-engine and power equipment stores, bicycle and e-bike component shops, printer supply merchants, and electronics accessory sellers.

Catalog sizes run from a few dozen products on the free tier up into the tens of thousands; it is running in production on a catalog of roughly 40,000 SKUs. The common thread is not the industry — it is that "does this fit my thing" is the question deciding the sale.

Knowi's answer

Knowi was founded in 2014, at the point where a lot of production data had stopped being relational. Teams were running MongoDB and Elasticsearch, and the BI tools of the day all assumed a star schema in a warehouse. Getting a dashboard meant building a pipeline first, and anything nested or semi-structured got flattened or dropped along the way.

Knowi was built the other way round: connect to the source, query it in its own language, and join across sources at query time instead of moving the data. Cross-source joins, post-query transformation and a dataset layer that data teams could govern followed from that starting point, and embedded analytics came from customers who wanted to give the same views to their own users.

The AI work is a continuation rather than a pivot. Because Knowi already owned the query path across every connected source, AI agents could be placed inside the data layer with access to schemas and the query engine, instead of being bolted onto a finished dashboard.

ViewForge's answer:

ViewForge came out of agency work. Normal View was building for a parts retailer running roughly 12,000 SKUs who needed fitment search, and every app we evaluated stored the merchant's compatibility data in the vendor's own database.

That is a strange trade when you look at it directly. Fitment data is genuinely expensive to produce — it is weeks of work — and the merchant would not own the result. It would belong to whichever app happened to be installed that year.

Shopify metaobjects made a different answer possible: write fitment as native structured data inside the merchant's own store. The theme reads it, the Storefront API queries it, Admin GraphQL exports it, and it is still there after an uninstall. That decision is what the rest of the app is built around.

Everything else came from real catalogs rather than a roadmap. Eight verticals exist because a tractor catalog is not Year/Make/Model. Smart Parse exists because that retailer had already written fitment into 12,000 product titles, and nobody was ever going to retype them.

ViewForge's answer:

• TypeScript
• Shopify metaobjects, as the fitment data store
• Shopify theme app extensions for the storefront components: fitment search, saved-vehicle garage, compatibility table, product-page fit notice
• Shopify Storefront API, for querying fitment from the theme
• Shopify Admin GraphQL API, for writing and exporting fitment records
• NHTSA vehicle database, for VIN decoding
• ACES and PIES XML parsing, for automotive catalog import