Software Alternatives, Accelerators & Startups

Kickstarter VS Substack

Compare Kickstarter VS Substack and see what are their differences

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Kickstarter logo Kickstarter

Kickstarter is the world's largest funding platform for creative projects. A home for film, music, art, theater, games, comics, design, photography, and more.

Substack logo Substack

With Substack, anyone can start a publication that combines a personal website, blog, and email newsletter or podcast. It's quick and simple.
  • Kickstarter Landing page
    Landing page //
    2023-01-05
  • Substack Landing page
    Landing page //
    2022-10-26

Kickstarter features and specs

  • Funding Opportunity
    Kickstarter provides a platform for entrepreneurs, artists, and creators to secure funding for their projects from a broad audience without giving away equity or taking on debt.
  • Market Validation
    Kickstarter allows creators to test the market demand for their product or concept before full-scale production, offering insights into potential success.
  • Community Engagement
    The platform fosters a community of backers who are interested and invested in the success of your project, often providing valuable feedback and promotional support.
  • Creative Freedom
    Creators retain full control over their projects and are not subjected to constraints imposed by traditional investors or funding sources.
  • Publicity
    Successful Kickstarter campaigns often attract media attention, which can further boost a project's visibility and attract more backers.

Possible disadvantages of Kickstarter

  • All-or-Nothing Funding Model
    If a campaign does not reach its funding goal within the set timeframe, no funds are collected, which can be a significant drawback for creators.
  • High Competition
    With numerous projects vying for attention on Kickstarter, it can be challenging to stand out and secure the necessary funding.
  • Platform Fees
    Kickstarter charges a 5% fee on successfully funded projects, in addition to payment processing fees, which can reduce the total amount of funds received.
  • Intensive Campaign Management
    Running a successful campaign requires significant time and effort, including marketing, communication with backers, and managing logistics.
  • Risk of Failure
    There is no guarantee that a project will be funded or that it will be completed successfully even if funded, which can harm the creatorโ€™s reputation.

Substack features and specs

  • Ease of Use
    Substack offers a user-friendly interface that makes it easy for writers to publish and monetize their newsletters.
  • Built-in Monetization
    Writers can easily charge readers for subscriptions, allowing for straightforward monetization.
  • Direct Audience Connection
    Substack allows writers to build a direct relationship with their audience via email, which can lead to a more engaged readership.
  • Discovery and Community
    Features like staff picks and recommendations help writers get discovered by new readers.
  • No Upfront Costs
    Substack does not charge upfront fees; instead, it takes a percentage of subscription revenues, making it easier to start.
  • Content Ownership
    Writers retain full ownership of their content, giving them more control over their work.

Possible disadvantages of Substack

  • Revenue Share
    Substack takes a 10% cut of subscription revenues, which can add up for writers with a large subscriber base.
  • Limited Customization
    The platform has limited customization options compared to building a custom website or using more flexible CMS options.
  • Dependency on Platform
    Relying on Substack means depending on its policies and infrastructure, which could pose risks if the platform changes its terms or features.
  • Competition
    As more writers join Substack, it can become challenging to stand out amidst the growing competition.
  • Email Deliverability
    Writers may face issues with email deliverability, as some newsletters may end up in spam folders.
  • Payment Processing Fees
    Besides Substack's fee, payment processors like Stripe also take a percentage, further reducing net earnings for writers.

Analysis of Kickstarter

Overall verdict

  • Kickstarter is generally considered good for both creators seeking funding for their projects and backers looking to support creative endeavors. However, potential backers should be aware of the risks involved, as not all projects meet their goals or deliver on promises. Overall, its innovative approach to crowdfunding has had a significant positive impact on creative industries.

Why this product is good

  • Kickstarter is a popular crowdfunding platform that allows creators to launch projects in various categories such as art, technology, music, and more. It is well-regarded for its ease of use, community engagement, and the ability to connect creators directly with backers who are interested in supporting unique and innovative projects. The platform is especially appealing because it provides a space for niche projects that may not find funding through traditional means.

Recommended for

  • Creators with unique and innovative project ideas seeking funding.
  • Individuals interested in supporting creative and emerging projects.
  • Entrepreneurs looking to validate their product idea through community support.
  • Artists, musicians, and designers seeking an audience and financial backing for their work.

Analysis of Substack

Overall verdict

  • Substack is a good choice for writers seeking autonomy and a straightforward way to monetize their content. However, it may not be the best fit for those who prefer working within the framework of a larger publication or those unfamiliar with the challenges of building and maintaining a subscriber base.

Why this product is good

  • Substack is a platform that allows writers, journalists, and content creators to publish and monetize their newsletters. It is praised for its ease of use, built-in subscription system, and direct-to-consumer model which enables writers to retain control over their audience and content. The platform has attracted both independent writers and established journalists seeking the freedom to monetize their work without traditional media constraints.

Recommended for

  • Independent writers and journalists
  • Content creators looking to monetize their work
  • Individuals seeking a direct relationship with their audience
  • Those who appreciate simplicity in publishing

Kickstarter videos

Testing 5 KICKSTARTER Products!

More videos:

  • Review - Best of Worst Crowdfunding - Drunk Tech Review - Indiegogo & Kickstarter
  • Review - WORST $1,000,000 camera: Yashica Y35 Review (Kickstarter fail)

Substack videos

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

More videos:

  • Review - E1016 Substack CEO Chris Best empowers writers via email newsletter platform, raised $15M from a16z
  • Review - Why EVERYONE should be on Substack | What it is, How it Works, $$$
  • Review - Beehiiv vs Substack (2024) - Which is Better?
  • Review - My Experience with SUBSTACK: An Honest Review of Substack

Category Popularity

0-100% (relative to Kickstarter and Substack)
Crowdfunding
100 100%
0% 0
Blogging
0 0%
100% 100
Fundraising And Donation Management
CMS
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Kickstarter and Substack

Kickstarter Reviews

8 Best Patreon Alternatives & Competitors For 2023 (Comparison)
Kickstarter is probably the most well-known crowdfunding platform in the world. Itโ€™s a good alternative to Patreon if youโ€™re trying to raise money for one-time creative endeavors, but it doesnโ€™t support memberships, so itโ€™s not suitable for collecting recurrent donations.
11 Patreon Alternatives for Audience Monetization in 2023
This concept makes Kickstarter more suited for creators who want to fund a big project rather than foster a community or make content long term.
Source: www.uscreen.tv
12+ Brilliant Patreon Alternatives to Monetize Your Audience
Kickstarter helps breathe life into projects. Itโ€™s ideal for films, music, arts, theaters, games, comics, designs, photography, and so on.
6 Patreon Alternatives for Your Startup in 2019
Kickstarter is a global crowdfunding site that started in 2009. Like Patreon, there are plenty of Kickstarter competitors on the market, but it still boasts over 16.3 million backers and $4 billion in pledges.
Source: sumup.com
10 Best Patreon Alternatives
Kickstarter is a more exclusive platform compared to Patreon, so small-time creators may want to carefully consider this before they join. However, it has had more than 186,000 projects successfully funded by the end of 2019 and more than $5.1 billion in pledges, making it a worthy alternative to Patreon.

Substack Reviews

25+ Medium Alternative Platforms for Publishing Articles
Substack offers writers of all experience levels the ability to write an email newsletter thatโ€™s profitable through subscriptions. Substack provides purpose-built web and newsletter publishing tools to enable writers to monetize their newsletters. It is a service often favoured by readers because itโ€™s a convenient all-in-one solution for writing a successful podcast that...
Source: forgefusion.io
10 Best Medium Alternatives for Reading and Publishing
What sะตts Substack apart is its sะตamlะตss intะตgration of contะตnt crะตation and subscription-basะตd monะตtization. Substackโ€™s usะตr-friะตndly intะตrfacะต, distribution tools, and support for various contะตnt formats make it a popular choice for indะตpะตndะตnt crะตators looking to connะตct dirะตctly with thะตir audiะตncะต and turn thะตir passion into a sustainablะต incomะต strะตam.
9 Best Medium Alternatives for Making Money With Your Writing in 2023
Substack and Medium differ primarily in their monetization methods. Medium pays creators based on reader engagement, while Substack enables writers to monetize directly through paid subscriptions to their newsletters. This business model allows Substack users to build a direct relationship with their readers via their email inboxes, whereas Medium interactions primarily...
11 Patreon Alternatives for Audience Monetization in 2023
Like a few of the other platforms weโ€™ve looked at, Substack takes a cut of your earnings rather than charging a 10% platform fee.
Source: www.uscreen.tv
Any good Mailchimp alternatives?
My question for you is, what is keeping you from making $31 per month from your list? Are you using any feature that Substack (free until you get paid) can't handle?

Social recommendations and mentions

Based on our record, Substack should be more popular than Kickstarter. It has been mentiond 98 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Kickstarter mentions (23)

  • kickstarter.com
    Hello everyone! Could you just quick look on our project on kickstarter.com. We are trying to reach goal. Every view and like is necessary for us. We are committed to delivering exceptional, sustainably sourced dried meat snacks that satisfy our customers' cravings for wholesome, flavorful, and convenient options.Our customers are health-conscious consumers, outdoor enthusiasts, individuals seeking... Source: almost 3 years ago
  • Local marketing tips? (KS feedback appreciated, too!)
    Hi, not sure if I'm doing something wrong, but your link redirects to kickstarter.com. How did you target your IG ads? Source: over 3 years ago
  • Accountquestion - backerkit.com and kickstarter.com
    But unfortunately I just realized that I don't have an kickstarter.com account. Is this normal? I think so, just checked my mails. Source: over 3 years ago
  • Do you feel ALONE in the entrepreneur journey?
    Crowdfunding website similar to kickstarter.com. A LOT OF WORK even with offshore contractors. Source: over 3 years ago
  • What do you do with a deck that just won't shuffle well?
    For inspiration, you'll be amazed how many great decks are availableโ€”at a fraction of Tarot prices. Check out rareplayingcards.com and ellusionist.com and even kickstarter.com for new campaigns. There's also a Reddit: r/playingcards worth seeing. And incredible range of themes & designs are available. Source: almost 4 years ago
View more

Substack mentions (98)

  • SpaceX to buy Cursor AI coding agent operator Anysphere for $60B
    The thing is, even the center of the road academics who refrain from such comparisons are noting the similarity. The MAGA movement meets the traditional defining characteristics of fascio. We can be rigid and say that only Mussoliniโ€˜s political movement can be properly be called fascist. But if we call Hitler and the Nazis fascists as well, then we open the door to any movement that meets the criteria. And Trump... - Source: Hacker News / 19 days ago
  • AMA: I'm Eric Ries (The Lean Startup) & Author of New Bestseller Incorruptible
    Yes, it's much different in other countries. See https://substack.com/@doks/p-198191751. - Source: Hacker News / 25 days ago
  • Show HN: Playing with genomics foundation model tutorial/explainer article
    Hi folks, I got curious about how genomics foundation models work and wrote an article explaining how they are trained + can be used. Feel free to use the following as learning resources if you wish to jump into ML for comp bio stuff, it may help: - Code: https://github.com/dillondesilva/nt-promoter-region-classification - Article/Tutorial:... - Source: Hacker News / about 1 month ago
  • CBP Directive 3340-049B: Border Search of Electronic Devices
    The vast majority of people from the developed world have no problems going through any border in the developed world. Your experience is probably representative, but that's not what we're talking about. My understanding is that de facto you have no rights at all in China. The Americans take this sort of thing very seriously, which is why it's in the news and talked about. Some guy gets imprisoned for 37... - Source: Hacker News / about 1 month ago
  • GitHub โ€“ DOS 1.0: Transcription of Tim Paterson's DOS Printouts
    There was never a serious claim DOS copied CP/M code. The controversy was mostly about legality of reimplementation of the API, plus some pretty vague claims about copying the design: https://substack.com/@nemanjatrifunovic/note/p-178321556. - Source: Hacker News / 2 months ago
View more

What are some alternatives?

When comparing Kickstarter and Substack, you can also consider the following products

Indiegogo - As the largest global site for fundraisers, Indiegogo helps individuals, groups and non-profits raise money online to make their ideas a reality through crowdfunding. It's easy to start fundraising today.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Patreon - Patreon enables fans to give ongoing support to their favorite creators.

Ghost - Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Charitable - A WordPress donation plugin that gives you full control over your fundraising experience.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.