Software Alternatives, Accelerators & Startups

Keyword.com VS OpenX

Compare Keyword.com VS OpenX and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Keyword.com logo Keyword.com

Accurately track keyword rankings in Google, ChatGPT, Perplexity and more. Prices start at $3/month!

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • Keyword.com Monitor keyword rankings
    Monitor keyword rankings //
    2025-06-10
  • Keyword.com View Keyword ranking history
    View Keyword ranking history //
    2025-06-10
  • Keyword.com See the keyword in the search results
    See the keyword in the search results //
    2025-06-10
  • Keyword.com Track local and GMB rankings
    Track local and GMB rankings //
    2025-06-10
  • Keyword.com Track AI search terms
    Track AI search terms //
    2025-06-10
  • Keyword.com Track brand performance in AI search
    Track brand performance in AI search //
    2025-06-10
  • Keyword.com Track AI search competitors
    Track AI search competitors //
    2025-06-10
  • Keyword.com Track AI citations
    Track AI citations //
    2025-06-10

Keyword.com is a keyword rank tracking software that enables SEO professionals, agencies, and in-house marketing teams to monitor keyword positions, analyze SEO performance metrics, and validate SEO efforts in real time. It provides accurate, reliable ranking data to help users make informed decisions that improve search visibility and drive organic growth.

This solution is built for marketing professionals who need to track keyword rankings across multiple campaigns or client accounts. With its intuitive dashboard and daily updates, users can quickly identify SERP changes, keyword ranking trends, measure the impact of SEO work, and adjust strategies based on current performance.

  • OpenX Landing page
    Landing page //
    2023-02-07

Keyword.com

$ Details
paid Free Trial $3.0 / Monthly (50 keywords)
Startup details
State
Nevada
City
Las Vegas
Employees
10 - 19

OpenX

Website
openx.com
Pricing URL
-
$ Details
-

Keyword.com features and specs

  • Accurate Tracking
    Keyword.com offers precise and reliable SERP tracking, providing users with accurate insights into their keyword rankings and performance over time.
  • User-Friendly Interface
    The platform is designed with an intuitive user experience, making it easy for users to navigate and access necessary data without a steep learning curve.
  • Comprehensive Reporting
    Keyword.com provides detailed, customizable reports that allow users to analyze their SEO performance and share insights with their team or clients.
  • Competitor Analysis
    The service includes features to track competitor keywords and rankings, providing strategic insights for improving one's own SEO strategy.
  • Timely Updates
    Keyword.com offers frequent updates on keyword rankings, ensuring that users have the most current data available for decision-making.
  • AI Visibility Rank Tracking
    Track brand mentions and website visibility in AI search engines like ChatGPT, Perplexity, Gemini and more.
  • Keyword Research
    Discover high-impact keywords from seed terms, competitor domains, or niche topics to expand your content strategy and uncover ranking opportunities. Easily identify new keywords for your SEO campaign to add to your project.
  • Live Client Reporting
    Create and share real-time dashboards that showcase keyword performance to stakeholders or clients without the need for manual exports.
  • Spyglass Verification
    Confirm the accuracy of reported rankings to ensure data credibility and transparency in reporting.
  • Local Rank Tracker
    Monitor your website's position in search results across different cities and regions with our powerful local rank tracker, giving you clear visibility into your geographic SEO performance. Easily identify location-based ranking opportunities and track progress as you optimize for local search queries that matter most to your business.
  • AI Overviews Tracker
    Monitor and analyze Googleโ€™s AI-generated Overviews for your target keywords. Our AI Overview Tracker helps you understand how Google summarizes information.

OpenX features and specs

  • Comprehensive Ad Exchange
    OpenX offers a powerful and extensive ad exchange platform that enables publishers and advertisers to connect, optimize ad placements, and maximize revenue.
  • Real-time Bidding
    OpenX's real-time bidding (RTB) technology allows advertisers to bid on ad placements in real-time, ensuring the most relevant ads are shown to the right audience at the right time.
  • Cross-Platform Support
    OpenX supports a variety of platforms (desktop, mobile, video) and ad formats, providing flexibility and reach for advertisers and publishers alike.
  • Advanced Targeting
    With advanced audience segmentation and targeting capabilities, OpenX enables advertisers to deliver more personalized and effective ad campaigns.
  • Transparency and Reporting
    OpenX provides detailed reporting and data transparency, allowing users to analyze performance metrics and make informed decisions.
  • High Quality Standards
    OpenX places a strong emphasis on maintaining high-quality ad inventory and follows stringent ad quality guidelines to ensure a safe and effective advertising ecosystem.

Possible disadvantages of OpenX

  • Complex Setup
    The setup and integration process for OpenX can be complex and may require technical expertise, which could be a barrier for smaller publishers or less tech-savvy users.
  • Costs
    While OpenX offers powerful features, the costs associated with using their platform can be relatively high, which may not be suitable for all budgets.
  • Competition
    The ad exchange market is highly competitive, and OpenX faces strong competition from other major players, which might affect pricing and service offerings.
  • Learning Curve
    Due to its advanced features and capabilities, new users may experience a steep learning curve when first starting with OpenX.
  • Support Limitations
    Some users report that customer support can be slow or insufficient, particularly for smaller clients who might not receive the same level of attention as larger accounts.

Analysis of OpenX

Overall verdict

  • OpenX is considered a solid choice for programmatic advertising due to its robust ad exchange platform, advanced targeting options, and comprehensive reporting features.

Why this product is good

  • OpenX provides extensive tools for publishers and advertisers, allowing for efficient monetization and ad placement.
  • It offers advanced targeting capabilities, enabling advertisers to reach specific audiences effectively.
  • The platform is known for its real-time analytics, helping users optimize their ad strategies with actionable insights.
  • OpenX maintains a high standard of ad quality and brand safety, ensuring a trustworthy environment for users.

Recommended for

  • Publishers looking to maximize revenue through programmatic advertising.
  • Advertisers seeking advanced targeting options to reach their desired audience segments.
  • Businesses that prioritize high-quality ad exchanges and value transparency in their advertising operations.
  • Organizations that require detailed analytics and reporting to make informed advertising decisions.

Keyword.com videos

Getting Started With Keyword.com Rank Tracker

More videos:

  • Demo - Is Your Brand in ChatGPT, Perplexity & Google AI? THIS AI Visibility Tracker Will Show You!

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to Keyword.com and OpenX)
SEO
100 100%
0% 0
Ad Networks
0 0%
100% 100
SEO Tools
100 100%
0% 0
Advertising
0 0%
100% 100

Questions and Answers

As answered by people managing Keyword.com and OpenX.

What makes your product unique?

Keyword.com's answer

AI Visibility rank tracking: track your brand/website visibility in generative AI search platforms like ChatGPT, Perplexity, Gemini and more.

Why should a person choose your product over its competitors?

Keyword.com's answer

For its flexibility in the packages provided and ranking updates (weekly or daily) as well as its live reporting features and AI visibility rank tracker.

How would you describe your primary audience?

Keyword.com's answer

Keyword.com supports SEO agencies handling multiple client portfolios, freelancers looking to scale SEO services, and in-house teams responsible for growing organic visibility. By focusing on data precision and usability, the platform allows users to manage large keyword sets, generate insights quickly, and demonstrate progress with confidence.

Who are some of the biggest customers of your product?

Keyword.com's answer

  • First Page Digital
  • Steve Toth SEO Notebook
  • Hozio Digital Marketing Agency
  • Primal Agency

User comments

Share your experience with using Keyword.com and OpenX. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Keyword.com and OpenX

Keyword.com Reviews

We have no reviews of Keyword.com yet.
Be the first one to post

OpenX Reviews

A Beginnerโ€™s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

Social recommendations and mentions

Based on our record, Keyword.com seems to be more popular. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Keyword.com mentions (6)

  • What are some tools which you guys think are essential for SAAS ?
    Keyword.com / https://www.seobility.net/en/ for your SEO Https://www.rewardful.com/ for the affiliates. Source: over 2 years ago
  • 7 BEST SEO TOOLS THAT SEO EXPERTS ACTUALLY USE IN 2022/23
    I've heard good things, but haven't used it yet. So far I've been sticking with Ahrefs and keyword.com. Source: almost 3 years ago
  • 5+ Best SERP Tracking Tools With Free Trial
    I would like to actually add keyword.com to that list. Guys like Steve Toth are really advocate the SEO Share of Voice feature (https://www.youtube.com/watch?v=1wfmXumzzJk) and the ViewKey Reporting to have SEO managers and customers actually looking the same data is brilliant. Source: about 3 years ago
  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: over 3 years ago
  • What is something that will become hard, if not seemingly impossible for people to do without assistance from some sort of technology due to their reliance on it?
    Word of mouth was a classic method to discover new websites. Mainly some forums and also TV-ads. Sometimes just luck based. keyword.com. Source: about 4 years ago
View more

OpenX mentions (0)

We have not tracked any mentions of OpenX yet. Tracking of OpenX recommendations started around Mar 2021.

What are some alternatives?

When comparing Keyword.com and OpenX, you can also consider the following products

Pop32 - AI Visibility Reports Sent To Your Email

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Keyword Surfer - Get search volumes & keyword data directly in Google.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

SEOwl - Next-generation Rank Tracker & SEO Monitoring solution that understands modern SEO, finally

AerServ - AerServ offers monetization solution for mobile publishers.