Software Alternatives, Accelerators & Startups

Keyhole VS Brand24

Compare Keyhole VS Brand24 and see what are their differences

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Keyhole logo Keyhole

Keyhole is a real-time hashtag tracker for Twitter, Instagram and Facebook. Its visual dashboard is simple, beautiful and shareable!

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about your brand, products, and competitors.
  • Keyhole Landing page
    Landing page //
    2023-01-27
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

Brand24

$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January
Startup details
Country
Poland

Keyhole features and specs

  • Real-time Analytics
    Keyhole provides real-time data analytics which allow users to monitor and respond to social media activities as they happen.
  • Comprehensive Influencer Tracking
    The platform offers detailed insights and tracking capabilities for influencer marketing campaigns, helping users measure their outreach effectiveness.
  • User-Friendly Interface
    Keyhole's interface is easy to navigate, making it accessible for users with varying degrees of technical expertise.
  • Hashtag Tracking
    Keyhole specializes in hashtag tracking, providing users with in-depth analysis on hashtag performance across multiple platforms.
  • Customizable Reports
    Users can create customized reports to fit specific needs, allowing for tailored insights and better decision-making processes.

Possible disadvantages of Keyhole

  • Pricing
    Keyhole can be relatively expensive, which might not be suitable for small businesses or individuals with limited budgets.
  • Limited Platform Integration
    The platform supports a limited number of social media networks compared to some competitors, restricting its utility for users focusing on more niche platforms.
  • Learning Curve
    Despite its user-friendly interface, some users may find certain advanced features complex and require time to learn how to effectively use them.
  • Data Accuracy Issues
    Occasional discrepancies in data accuracy have been reported, which can affect the reliability of the insights generated.
  • Customer Support
    Some users have noted that customer support can be slow or less effective in resolving issues promptly.

Brand24 features and specs

  • Real-time online media monitoring
  • AI sentiment analysis
  • Estimated social and non-social reach
  • Share of voice
  • AI topic analysis
  • Emotion and emoji analysis
  • AI insights, trends, and recommendations
  • Competitor monitoring and comparison
  • Geo analysis
  • Reputation and presence scores
  • Trending hashtags
  • Influencer discovery
  • Advanced filters
  • Comprehensive reports

Analysis of Keyhole

Overall verdict

  • Overall, Keyhole is a good choice for individuals and businesses seeking comprehensive social media analytics tools. Its real-time data, ease-of-use, and range of features make it a valuable asset for enhancing social media marketing efforts.

Why this product is good

  • Keyhole (keyhole.co) is considered a good tool for various reasons. It provides robust analytics for social media management, including real-time tracking, hashtag analytics, and influencer tracking. This helps businesses and marketers to better understand their audience, measure campaign performance, and optimize their social media strategies. Furthermore, its intuitive interface and detailed reporting features make it accessible to both beginners and experienced marketers.

Recommended for

  • Social Media Managers
  • Marketing Teams
  • Small to Medium-sized Businesses
  • Influence Marketers
  • Brand Strategists

Analysis of Brand24

Overall verdict

  • Overall, Brand24 is considered a good tool for businesses looking to enhance their brand monitoring capabilities. It is praised for its ease of use, detailed analytics, and the ability to discover trends and influencers in a specific industry. However, some users may find the pricing not suitable for smaller businesses or startups with limited budgets.

Why this product is good

  • Brand24 is a social media monitoring tool that provides users with insights and analytics about brand mentions across various platforms. It is known for its user-friendly interface, real-time updates, and comprehensive reporting features. By tracking keywords and mentions, businesses can better understand their audience's sentiment and manage their online reputation effectively.

Recommended for

  • Marketing professionals seeking to monitor brand reputation.
  • Businesses aiming to track industry trends and competitor mentions.
  • Public relations teams looking to manage online crisis situations.
  • Social media managers who wish to engage with their audience proactively.

Keyhole videos

Review of The KeyHole Holster Nano Rapid

More videos:

  • Review - Stephen King The Dark Tower 4.5: Wind Through The Keyhole BOOK REVIEW - Hail To Stephen King EP15
  • Review - Keyhole Holster review

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?
  • Tutorial - Brand24 Review 2021: A Quick Tutorial To The Best Social Media Monitoring Software
  • Review - Brand24 Review: Social Listening Tool
  • Review - Brand24 Review: Is Brand24 the right brand monitoring for your business?

Category Popularity

0-100% (relative to Keyhole and Brand24)
Marketing Platform
100 100%
0% 0
Reputation Management
0 0%
100% 100
Social Analytics
100 100%
0% 0
Social Media Marketing
0 0%
100% 100

Questions & Answers

As answered by people managing Keyhole and Brand24.

What makes your product unique?

Brand24's answer:

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer:

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe the primary audience of your product?

Brand24's answer:

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer:

Brand24's story begins in 2011 in Poland, founded by Michaล‚ Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer:

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Keyhole and Brand24

Keyhole Reviews

We have no reviews of Keyhole yet.
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Brand24 Reviews

Tekpon Announces the Top Social Media Management Tools for Businesses
Brand24 is a free online monitoring solution used by thousands of brands to identify and analyze social media mentions and online conversations related to their brands, competitors, and products. This powerful tool provides brands with an excellent, easy-to-use, and affordable solution to monitor crucial online conversations. With Brand24, brands can manage their online...
Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24โ€™s design is user-friendly and all of that for just a couple of dollars higher price. Thatโ€™s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything thatโ€™s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.

Social recommendations and mentions

Brand24 might be a bit more popular than Keyhole. We know about 1 link to it since March 2021 and only 1 link to Keyhole. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Keyhole mentions (1)

  • How to approach selling your product to a local shop?
    It is always a good idea to do some research in the first place. Take a look at the SMBs the coffee shop cooperates with, research their social (the coffee shop's and its partners, partners of partners). It provides you with some ideas, and possibly some more potential partners. To do the social media research and monitoring, you can useAwario http://awario.com/ or Keyhole https://keyhole.co/. Source: about 4 years ago

Brand24 mentions (1)

  • 10 Best Google Alerts Alternatives in 2026 (Free and Paid)
    Brand24 is built for PR and marketing teams who need serious brand monitoring. It tracks mentions across news, blogs, forums, review sites, Twitter, Reddit, Instagram, YouTube, TikTok, and more. The AI features include sentiment analysis, influencer scoring, and automated PDF reports. - Source: dev.to / 2 months ago

What are some alternatives?

When comparing Keyhole and Brand24, you can also consider the following products

Social Status - Automate your social media reporting

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Vaizle - Vaizle AI is a GPT-style Meta Ads analysis tool, understanding every metric and returning instant answers to any ad question through simple chat.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Simply Measured - Simply Measured helps data hungry marketing & PR folks measure social media and create beautiful, custom reports in Excel and other formats.

BrandWatch - The best social monitoring tool