Join Secret's answer

Join Secret is all about helping startups and small businesses save money on the tools they actually use every day. Instead of endless coupon sites, we negotiate directly with SaaS companies so our members get real, exclusive discounts they can’t usually find elsewhere. On top of that, we’ve built a community and support system around it, so it’s not just “here’s a code”; it’s a way to make your software stack way more affordable without wasting hours hunting deals.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

Join Secret's answer

Most “deal” platforms just throw up offers anyone can Google. Secret goes further. We’ve locked in partnerships with companies like AWS, Notion, Stripe, and JetBrains — the kind of tools you’d be paying full price for anyway. The savings usually pay back the membership fee in a single day. Plus, our team is hands-on and actually helps if you run into eligibility issues, which is rare in this space.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

Join Secret's answer

Our core audience is founders, early-stage startups, and small businesses trying to grow on a budget. But it’s not just them! We also work with VCs, incubators, and accelerators who want to give their startups extra perks, and even agencies that want access to better deals for the software they rely on every day.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

Join Secret's answer

Secret started with a simple frustration: startups spend a ton on software, and most discounts are either hidden behind accelerators or impossible to find. So the idea was to create one place where any founder could get access to those same perks without needing to be part of Y Combinator or have a huge network. Over time, it’s grown into a platform that helps tens of thousands of entrepreneurs save millions collectively, while also serving communities like VCs and accelerators.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Join Secret's answer

Secret runs on a custom-built web platform that manages all the deals, eligibility checks, and redemption flows. There’s also the behind-the-scenes stuff that makes partnerships work, like our vendor dashboard, affiliate tracking, and the private community setup. Basically, it’s a mix of marketplace tech, automation, and support tools all stitched together to make claiming deals super simple.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

Join Secret's answer

Our community is pretty broad; over 30,000 entrepreneurs and startups worldwide. That includes founders at early-stage SaaS companies, agency owners, and teams inside accelerators and incubators. You’ll also see testimonials from founders at places like The Saasy People and InsuredNomads who talk about saving thousands through the platform.

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.