Software Alternatives, Accelerators & Startups

Intercom VS The 2020 Conversion Benchmark Report

Compare Intercom VS The 2020 Conversion Benchmark Report and see what are their differences

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Intercom logo Intercom

Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

The 2020 Conversion Benchmark Report logo The 2020 Conversion Benchmark Report

Discover your conversion potential via AI insights.
  • Intercom Landing page
    Landing page //
    2023-07-05
  • The 2020 Conversion Benchmark Report Landing page
    Landing page //
    2023-08-30

Intercom

Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Ciaran Lee
Employees
500 - 999

Intercom features and specs

  • User-friendly Interface
    Intercom offers an intuitive and easy-to-use interface, making it accessible to users with varying levels of technical expertise.
  • Comprehensive Customer Communication Tools
    It provides a suite of tools for live chat, email marketing, in-app messaging, and customer support, all of which can be accessed in one place.
  • Customization and Integration
    Intercom allows for extensive customization and integrates with various third-party applications, enabling businesses to tailor the platform to meet their specific needs.
  • Automation Capabilities
    The platform supports automated workflows, which can save time and ensure consistent customer interactions.
  • Customer Data Management
    Intercom collects and analyzes customer data, providing valuable insights into customer behavior and preferences that can inform business strategies.

Possible disadvantages of Intercom

  • Cost
    Intercom can be expensive, particularly for small businesses or startups. The pricing model is based on the number of users and features, which can add up quickly.
  • Complexity for Advanced Features
    While basic features are user-friendly, some of the more advanced functionalities can be complex and may require a steeper learning curve.
  • Limited Reporting
    The reporting and analytics features, while useful, are sometimes considered less comprehensive compared to specialized analytics platforms.
  • Customer Support
    Some users have reported that Intercom's own customer support can be slow to respond, which can be frustrating when dealing with urgent issues.
  • Notification Overload
    The platform can generate a high volume of notifications, which can be overwhelming and may require careful management to avoid interrupting workflow.

The 2020 Conversion Benchmark Report features and specs

  • Industry Insights
    The report provides detailed insights into conversion benchmarks across different industries, allowing businesses to compare their performance against industry standards.
  • Data-Driven Recommendations
    Offers actionable recommendations based on data analysis, helping businesses improve their conversion rates through evidence-based strategies.
  • Visual Presentation
    Utilizes charts and graphs to visually represent data, making it easier for readers to digest information and identify key trends.
  • Comprehensive Data
    The report aggregates a large volume of data, providing a comprehensive overview of conversion trends and benchmarks from a wide range of sources.

Possible disadvantages of The 2020 Conversion Benchmark Report

  • Limited Context
    Benchmark data might lack context, such as specific market conditions or unique business factors that can influence conversion rates, leading to potentially misleading comparisons.
  • Data Outdatedness
    Given that the report is from 2020, the data may not reflect current trends, especially in rapidly evolving industries or in light of recent global events.
  • Generalized Findings
    Findings are generalized across industries, which might not be directly applicable to niche markets or businesses with unique customer behaviors.
  • Focus on Mean Performance
    Benchmarks often reflect average performance, which may not be aspirational for businesses aiming for high growth or exceptional performance.

Analysis of Intercom

Overall verdict

  • Yes, Intercom is generally viewed as a good solution for businesses seeking to improve customer communication and support. Its robust features and flexibility make it a strong contender in the customer engagement space.

Why this product is good

  • Intercom is considered a good platform because it offers a comprehensive suite of tools for customer engagement. It integrates messaging, live chat, and help desk functionalities, providing a seamless experience for both users and customers. The platform is known for its user-friendly interface, customization options, and advanced integration capabilities with various third-party applications.

Recommended for

    Intercom is recommended for businesses of all sizes that wish to enhance their customer service and communication strategies. It is particularly beneficial for companies that want to offer personalized customer interactions through messaging, automate customer support processes, and gain insights from customer interactions. It's suitable for SaaS businesses, e-commerce platforms, and tech startups that prioritize customer experience.

Intercom videos

Intercom Review & Tutorial - How to Use Intercom for Websites

More videos:

  • Review - Intercom Software Review, Engage, Respond, Educate
  • Review - BTI V6 1200m Bluetooth & Intercom Review

The 2020 Conversion Benchmark Report videos

The 2020 Conversion Benchmark Report from Unbounce

Category Popularity

0-100% (relative to Intercom and The 2020 Conversion Benchmark Report)
Customer Support
100 100%
0% 0
Design Tools
0 0%
100% 100
CRM
100 100%
0% 0
User Experience
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Intercom and The 2020 Conversion Benchmark Report

Intercom Reviews

  1. Eleanor Bennett
    · Digital Marketing Specialist at Logit.io ·
    An essential communication tool

    Intercom provides a lot of value to us. From live chat to email marketing and even helping us to create support documentation, Intercom handles a lot of key moving parts that are essential to keeping customers happy.


9 Best Tidio Alternatives Compared
Intercom is a customer engagement platform that serves mostly large and enterprise businesses. The software is known for its versatility, offering live chat, messaging, and in-app support, combined with advanced automation, AI bots, and customer data tracking.
Source: www.tidio.com
10 Best Freshdesk Alternatives for Businesses in 2024
Intercom is an alternative that excels in self-service support. It enables businesses to communicate and engage with their customers in real-time.
Top 11 Freshdesk Alternatives for 2024 (Ranked & Rated)
Intercom provides a useful suite of tools designed to improve your customer engagement. As a Freshdesk alternative, Intercom ticks several boxes when it comes to features:
9 Best ManyChat Alternatives & Competitors in 2024
Intercom’s main features are its helpdesk interfaces and chatbots. But it also includes lead qualification and nurturing functionalities. It offers product tours and resolution bots that can solve many customer concerns at once, freeing your reps’ time for the most complex queries. You can also make use of its Messenger integration and a provided chatbot to improve your...
Source: www.tidio.com
Top 13 Freshdesk alternatives and competitors for 2024
Intercom offers customer service software while also extending its platform to marketing and sales. Intercom is a newer platform to the CX market and has adopted AI and automation capabilities to keep up with business trends. Intercom features Intercom Messenger, a communication tool that provides customers with self-service or live support options.
Source: www.zendesk.com

The 2020 Conversion Benchmark Report Reviews

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Social recommendations and mentions

Based on our record, Intercom should be more popular than The 2020 Conversion Benchmark Report. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Intercom mentions (7)

  • Enhancing Customer Support with a Live Chat Widget on Your Website
    Intercom: Famous for its conversational marketing focus, Intercom’s live chat widget offers features like proactive messaging and lead qualification. It also supports deep personalization for enhanced customer engagement. - Source: dev.to / 7 months ago
  • I started affiliate marketing, but with a twist
    Use chatbots to automate customer service: Chatbots use natural language processing to communicate with customers and answer their questions. By integrating chatbots into your affiliate marketing strategy, you can automate customer service and increase engagement with potential customers. This can lead to more sales and higher commissions. (Crisp, Intercom). Source: over 2 years ago
  • How to embed a web application into another website via API?
    I am trying to create an application that will work on a customer's website. Much like tawk.to or intercom.com. Source: almost 3 years ago
  • Here's how I'd figure out the go-to-market for a Customer Support SaaS
    My way of doing marketing starts with figuring out what my overall project will (or will not) be. In this case, I looked at the vendors like Zendesk, Intercom, Freshdesk, or Help Scout. They all have whizbang features such as live-chat, collaboration stuffs, automations and workflows. They bill per contact and addons. I’d emphasize a straightforward, fuss-free angle instead. Source: about 3 years ago
  • Chat widget with react.js
    I wanted to know the best practices of developing a widget. So I went through the popular implementations of it. I liked Intercom's widget very much. It is written in React. I analyzed how it works. The minimal javascript is loaded async on the webpage. It is injecting an iframe with id intercom-frame. That iframe has a script in it's head with a source URl. Obviously it is React bundle. Source: about 3 years ago
View more

The 2020 Conversion Benchmark Report mentions (3)

What are some alternatives?

When comparing Intercom and The 2020 Conversion Benchmark Report, you can also consider the following products

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

Conversion Crimes - Get insights on how users behave on your site or software and how they feel about it. Remove friction and increase motivation to buy.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Snackwyze - Clickable walkthroughs from screen recordings in seconds

Drift - A messaging app that helps you grow your business.

Marketing Pages - Marketing page design inspiration in your inbox every week