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Intercom VS MailerLite

Compare Intercom VS MailerLite and see what are their differences

BoldDesk
Premium Customer Service Software to manage your customer support. Manage support email, publish self-help articles, and automate repetitive tasks. featured
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Intercom logo Intercom

Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

MailerLite logo MailerLite

Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!
  • Intercom Landing page
    Landing page //
    2023-07-05
  • MailerLite Landing page
    Landing page //
    2023-10-20

Intercom features and specs

  • User-friendly Interface
    Intercom offers an intuitive and easy-to-use interface, making it accessible to users with varying levels of technical expertise.
  • Comprehensive Customer Communication Tools
    It provides a suite of tools for live chat, email marketing, in-app messaging, and customer support, all of which can be accessed in one place.
  • Customization and Integration
    Intercom allows for extensive customization and integrates with various third-party applications, enabling businesses to tailor the platform to meet their specific needs.
  • Automation Capabilities
    The platform supports automated workflows, which can save time and ensure consistent customer interactions.
  • Customer Data Management
    Intercom collects and analyzes customer data, providing valuable insights into customer behavior and preferences that can inform business strategies.

Possible disadvantages of Intercom

  • Cost
    Intercom can be expensive, particularly for small businesses or startups. The pricing model is based on the number of users and features, which can add up quickly.
  • Complexity for Advanced Features
    While basic features are user-friendly, some of the more advanced functionalities can be complex and may require a steeper learning curve.
  • Limited Reporting
    The reporting and analytics features, while useful, are sometimes considered less comprehensive compared to specialized analytics platforms.
  • Customer Support
    Some users have reported that Intercom's own customer support can be slow to respond, which can be frustrating when dealing with urgent issues.
  • Notification Overload
    The platform can generate a high volume of notifications, which can be overwhelming and may require careful management to avoid interrupting workflow.

MailerLite features and specs

  • User-Friendly Interface
    MailerLite offers a clean, intuitive drag-and-drop editor, making it easy for users of all experience levels to create emails and landing pages.
  • Affordable Pricing
    MailerLite is one of the more affordable email marketing platforms, offering a free plan for up to 1,000 subscribers and competitive pricing for higher tiers.
  • Rich Feature Set
    Despite its lower price point, MailerLite provides a comprehensive set of features including automation, A/B testing, and segmentation.
  • Email Deliverability
    MailerLite is known for its strong deliverability rates, ensuring that a high percentage of emails reach their intended recipients.
  • Integration Capabilities
    The platform integrates smoothly with many third-party applications such as e-commerce platforms, CRM systems, and more, enhancing its versatility.
  • Customer Support
    MailerLite offers responsive and helpful customer support via email and live chat, ensuring users can resolve issues quickly.

Possible disadvantages of MailerLite

  • Limited Advanced Features
    Compared to higher-end solutions, MailerLite lacks some advanced features and customization options that might be essential for large enterprises.
  • Template Variety
    The platform has fewer email templates compared to some of its competitors, which might limit design options for users who do not want to create templates from scratch.
  • List Management
    MailerLite's list management and segmentation options, while functional, are not as advanced or flexible as some other platforms.
  • Reporting and Analytics
    The reporting and analytics features, although adequate for many uses, are not as in-depth as those offered by more expensive email marketing platforms.
  • Learning Curve for Advanced Features
    Users might find a learning curve when they try to utilize more advanced features like automation workflows, due to less comprehensive documentation.
  • Email Volume Limits
    The free plan and lower-tier plans have limitations on the volume of emails that can be sent per month, which could be restrictive for growing businesses.

Analysis of Intercom

Overall verdict

  • Yes, Intercom is generally viewed as a good solution for businesses seeking to improve customer communication and support. Its robust features and flexibility make it a strong contender in the customer engagement space.

Why this product is good

  • Intercom is considered a good platform because it offers a comprehensive suite of tools for customer engagement. It integrates messaging, live chat, and help desk functionalities, providing a seamless experience for both users and customers. The platform is known for its user-friendly interface, customization options, and advanced integration capabilities with various third-party applications.

Recommended for

    Intercom is recommended for businesses of all sizes that wish to enhance their customer service and communication strategies. It is particularly beneficial for companies that want to offer personalized customer interactions through messaging, automate customer support processes, and gain insights from customer interactions. It's suitable for SaaS businesses, e-commerce platforms, and tech startups that prioritize customer experience.

Intercom videos

+ Add

Intercom Review & Tutorial - How to Use Intercom for Websites

More videos:

  • Review - Intercom Software Review, Engage, Respond, Educate
  • Review - BTI V6 1200m Bluetooth & Intercom Review

MailerLite videos

+ Add

MailerLite Review, Comparisons & How to Get Started in 2019

More videos:

  • Review - MailerLite Review - Is It Worth It? 🔥
  • Review - Convertkit vs. Mailchimp vs. MailerLite (The Ultimate Email Showdown)

Category Popularity

0-100% (relative to Intercom and MailerLite)

Intercom

MailerLite

Customer Support
100 100%
Customer Support
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
CRM
100 100%
CRM
0% 0
Newsletter Marketing
0 0%
Newsletter Marketing
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Intercom and MailerLite

Intercom Reviews

  1. Eleanor Bennett
    · Digital Marketing Specialist at Logit.io ·
    An essential communication tool

    Intercom provides a lot of value to us. From live chat to email marketing and even helping us to create support documentation, Intercom handles a lot of key moving parts that are essential to keeping customers happy.

9 Best Tidio Alternatives Compared
Intercom is a customer engagement platform that serves mostly large and enterprise businesses. The software is known for its versatility, offering live chat, messaging, and in-app support, combined with advanced automation, AI bots, and customer data tracking.
Source: www.tidio.com
10 Best Freshdesk Alternatives for Businesses in 2024
Intercom is an alternative that excels in self-service support. It enables businesses to communicate and engage with their customers in real-time.
Source: www.bolddesk.com
Top 11 Freshdesk Alternatives for 2024 (Ranked & Rated)
Intercom provides a useful suite of tools designed to improve your customer engagement. As a Freshdesk alternative, Intercom ticks several boxes when it comes to features:
Source: www.helpscout.com
9 Best ManyChat Alternatives & Competitors in 2024
Intercom’s main features are its helpdesk interfaces and chatbots. But it also includes lead qualification and nurturing functionalities. It offers product tours and resolution bots that can solve many customer concerns at once, freeing your reps’ time for the most complex queries. You can also make use of its Messenger integration and a provided chatbot to improve your...
Source: www.tidio.com
Top 13 Freshdesk alternatives and competitors for 2024
Intercom offers customer service software while also extending its platform to marketing and sales. Intercom is a newer platform to the CX market and has adopted AI and automation capabilities to keep up with business trends. Intercom features Intercom Messenger, a communication tool that provides customers with self-service or live support options.
Source: www.zendesk.com

MailerLite Reviews

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
MailerLite is loved for its visual click maps, which allow for detailed customer journey analytics, and its email verifier features, so your emails reach your audiences’ inboxes.
Source: www.engagebay.com
The 5 Best Email Marketing Software of 2023
MailerLite emerges as an email marketing platform that thrives on simplicity and efficiency. Its user-friendly design, coupled with powerful features like automation and segmentation, positions it as an excellent choice for those seeking a straightforward yet effective solution.
Source: www.listproductsreview.com
11 Best Email Marketing Software for eCommerce in 2023
Mailerlite, a relatively new entrant in the email marketing software for eCommerce, offers an easy-to-use drag-and-drop email editor along with a helpful selection of pre-designed templates. Ideal for eCommerce businesses looking to dip their toes into email automation, Mailerlite provides a user-friendly platform to test the waters and begin their email marketing journey.
Source: www.getshow.io
Cheap Email Marketing Services: 6 Great Budget Tools Compared
While MailerLite is one of the cheapest email marketing software tools you can find, it still manages to offer a comprehensive package. This service helps you through every step of your email marketing campaigns, including building and sending emails, and designing landing pages for interested recipients.
Source: themeisle.com
12 Top Campaign Monitor Alternatives & Competitors
Summary: If you are looking for a competent but affordable system, MailerLite is worth considering. The MailerLite email marketing tool is another great platform to consider, with fully automated squence builders and an attractive pricing model.
Source: thedigitalmerchant.com

Social recommendations and mentions

Based on our record, Intercom should be more popular than MailerLite. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Intercom mentions (7)

  • Enhancing Customer Support with a Live Chat Widget on Your Website
    Intercom: Famous for its conversational marketing focus, Intercom’s live chat widget offers features like proactive messaging and lead qualification. It also supports deep personalization for enhanced customer engagement. - Source: dev.to / 6 months ago
  • I started affiliate marketing, but with a twist
    Use chatbots to automate customer service: Chatbots use natural language processing to communicate with customers and answer their questions. By integrating chatbots into your affiliate marketing strategy, you can automate customer service and increase engagement with potential customers. This can lead to more sales and higher commissions. (Crisp, Intercom). Source: over 2 years ago
  • How to embed a web application into another website via API?
    I am trying to create an application that will work on a customer's website. Much like tawk.to or intercom.com. Source: almost 3 years ago
  • Here's how I'd figure out the go-to-market for a Customer Support SaaS
    My way of doing marketing starts with figuring out what my overall project will (or will not) be. In this case, I looked at the vendors like Zendesk, Intercom, Freshdesk, or Help Scout. They all have whizbang features such as live-chat, collaboration stuffs, automations and workflows. They bill per contact and addons. I’d emphasize a straightforward, fuss-free angle instead. Source: about 3 years ago
  • Chat widget with react.js
    I wanted to know the best practices of developing a widget. So I went through the popular implementations of it. I liked Intercom's widget very much. It is written in React. I analyzed how it works. The minimal javascript is loaded async on the webpage. It is injecting an iframe with id intercom-frame. That iframe has a script in it's head with a source URl. Obviously it is React bundle. Source: about 3 years ago
View more

MailerLite mentions (2)

What are some alternatives?

When comparing Intercom and MailerLite, you can also consider the following products

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Drift - A messaging app that helps you grow your business.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

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