Software Alternatives, Accelerators & Startups

Intercom VS Iterable

Compare Intercom VS Iterable and see what are their differences

Intercom logo Intercom

Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Iterable logo Iterable

Highly-personalized, mobile-optimized email marketing
  • Intercom Landing page
    Landing page //
    2023-07-05
  • Iterable Landing page
    Landing page //
    2023-10-09

Intercom

Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Ciaran Lee
Employees
500 - 999

Iterable

Pricing URL
-
Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Andrew Boni
Employees
250 - 499

Intercom features and specs

  • User-friendly Interface
    Intercom offers an intuitive and easy-to-use interface, making it accessible to users with varying levels of technical expertise.
  • Comprehensive Customer Communication Tools
    It provides a suite of tools for live chat, email marketing, in-app messaging, and customer support, all of which can be accessed in one place.
  • Customization and Integration
    Intercom allows for extensive customization and integrates with various third-party applications, enabling businesses to tailor the platform to meet their specific needs.
  • Automation Capabilities
    The platform supports automated workflows, which can save time and ensure consistent customer interactions.
  • Customer Data Management
    Intercom collects and analyzes customer data, providing valuable insights into customer behavior and preferences that can inform business strategies.

Possible disadvantages of Intercom

  • Cost
    Intercom can be expensive, particularly for small businesses or startups. The pricing model is based on the number of users and features, which can add up quickly.
  • Complexity for Advanced Features
    While basic features are user-friendly, some of the more advanced functionalities can be complex and may require a steeper learning curve.
  • Limited Reporting
    The reporting and analytics features, while useful, are sometimes considered less comprehensive compared to specialized analytics platforms.
  • Customer Support
    Some users have reported that Intercom's own customer support can be slow to respond, which can be frustrating when dealing with urgent issues.
  • Notification Overload
    The platform can generate a high volume of notifications, which can be overwhelming and may require careful management to avoid interrupting workflow.

Iterable features and specs

  • User-Friendly Interface
    Iterable offers an intuitive and easy-to-use interface, making it accessible for users with varying levels of technical expertise. This helps in designing email and marketing campaigns efficiently.
  • Advanced Segmentation
    With Iterable, users can create highly targeted segments using a variety of conditions, allowing for more personalized and effective marketing campaigns.
  • Cross-Channel Marketing
    Iterable supports a wide range of marketing channels including email, SMS, mobile push, and in-app notifications, facilitating cohesive and holistic marketing strategies.
  • Automation Capabilities
    Iterable provides robust automation features, enabling the creation of complex workflows for customer engagement and lifecycle campaigns, which can save time and increase efficiency.
  • Integration Options
    Iterable integrates with various other platforms and tools such as CRM systems, data warehouses, and social media, enhancing its functionality and versatility.
  • Real-Time Analytics
    The platform offers real-time analytics and reporting, giving marketers immediate insights into campaign performance to make data-driven decisions.

Possible disadvantages of Iterable

  • Cost
    Iterable can be expensive, especially for small to mid-sized businesses. The pricing might be a barrier for companies with limited marketing budgets.
  • Learning Curve
    Despite its user-friendly interface, the extensive features and capabilities of Iterable can have a steep learning curve, requiring time and effort to fully master.
  • Support Response Times
    Some users have reported slow response times from customer support, which can be a drawback when immediate assistance is needed.
  • Limited Customization Options
    While Iterable offers many customization features, some users feel that it lacks depth in certain areas such as advanced customization of templates and workflows.
  • Complexity in Integration
    Integrating Iterable with other systems can sometimes be complex and may require technical expertise or dedicated resources, which can be challenging for smaller teams.

Intercom videos

Intercom Review & Tutorial - How to Use Intercom for Websites

More videos:

  • Review - Intercom Software Review, Engage, Respond, Educate
  • Review - BTI V6 1200m Bluetooth & Intercom Review

Iterable videos

The Iterable Growth Marketing Platform

More videos:

  • Review - Introducing Iterable Insights

Category Popularity

0-100% (relative to Intercom and Iterable)
Customer Support
100 100%
0% 0
Email Marketing
0 0%
100% 100
CRM
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Intercom and Iterable

Intercom Reviews

  1. Eleanor Bennett
    · Digital Marketing Specialist at Logit.io ·
    An essential communication tool

    Intercom provides a lot of value to us. From live chat to email marketing and even helping us to create support documentation, Intercom handles a lot of key moving parts that are essential to keeping customers happy.


9 Best Tidio Alternatives Compared
Intercom is a customer engagement platform that serves mostly large and enterprise businesses. The software is known for its versatility, offering live chat, messaging, and in-app support, combined with advanced automation, AI bots, and customer data tracking.
Source: www.tidio.com
10 Best Freshdesk Alternatives for Businesses in 2024
Intercom is an alternative that excels in self-service support. It enables businesses to communicate and engage with their customers in real-time.
Top 11 Freshdesk Alternatives for 2024 (Ranked & Rated)
Intercom provides a useful suite of tools designed to improve your customer engagement. As a Freshdesk alternative, Intercom ticks several boxes when it comes to features:
9 Best ManyChat Alternatives & Competitors in 2024
Intercom’s main features are its helpdesk interfaces and chatbots. But it also includes lead qualification and nurturing functionalities. It offers product tours and resolution bots that can solve many customer concerns at once, freeing your reps’ time for the most complex queries. You can also make use of its Messenger integration and a provided chatbot to improve your...
Source: www.tidio.com
Top 13 Freshdesk alternatives and competitors for 2024
Intercom offers customer service software while also extending its platform to marketing and sales. Intercom is a newer platform to the CX market and has adopted AI and automation capabilities to keep up with business trends. Intercom features Intercom Messenger, a communication tool that provides customers with self-service or live support options.
Source: www.zendesk.com

Iterable Reviews

The Best Email Marketing, Sales Prospecting, and Email Automation Software
Iterable has been designed to engage users through a well-structured communication and multiple channels. Iterable has gotten a lot of press. Some larger clients include Spotify, Zillow, DoorDash and Box.

Social recommendations and mentions

Intercom might be a bit more popular than Iterable. We know about 7 links to it since March 2021 and only 5 links to Iterable. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Intercom mentions (7)

  • Enhancing Customer Support with a Live Chat Widget on Your Website
    Intercom: Famous for its conversational marketing focus, Intercom’s live chat widget offers features like proactive messaging and lead qualification. It also supports deep personalization for enhanced customer engagement. - Source: dev.to / 6 months ago
  • I started affiliate marketing, but with a twist
    Use chatbots to automate customer service: Chatbots use natural language processing to communicate with customers and answer their questions. By integrating chatbots into your affiliate marketing strategy, you can automate customer service and increase engagement with potential customers. This can lead to more sales and higher commissions. (Crisp, Intercom). Source: about 2 years ago
  • How to embed a web application into another website via API?
    I am trying to create an application that will work on a customer's website. Much like tawk.to or intercom.com. Source: almost 3 years ago
  • Here's how I'd figure out the go-to-market for a Customer Support SaaS
    My way of doing marketing starts with figuring out what my overall project will (or will not) be. In this case, I looked at the vendors like Zendesk, Intercom, Freshdesk, or Help Scout. They all have whizbang features such as live-chat, collaboration stuffs, automations and workflows. They bill per contact and addons. I’d emphasize a straightforward, fuss-free angle instead. Source: about 3 years ago
  • Chat widget with react.js
    I wanted to know the best practices of developing a widget. So I went through the popular implementations of it. I liked Intercom's widget very much. It is written in React. I analyzed how it works. The minimal javascript is loaded async on the webpage. It is injecting an iframe with id intercom-frame. That iframe has a script in it's head with a source URl. Obviously it is React bundle. Source: about 3 years ago
View more

Iterable mentions (5)

  • Curious new entry under DoorDash Dasher Application notification categories
    That's fascinating .. I'm not sure if it means this or if it is some way of looping notifications 🤔 https://iterable.com/. Source: about 2 years ago
  • Phishing attack underway using namecheap.com infrastructure
    Also received it. The target domain is https://links.namecheap.com which goes to https://iterable.com/ DKIM-signed Seems to be either DHL or Metamask. What concerns me a lot being a customer is that they have been compromised for a couple of days already without taking proper actions: https://twitter.com/polmesegue/status/1623628920636559361. - Source: Hacker News / about 2 years ago
  • [TASK] Copy/come up with the CSS code to make my website background look like this example website's (in comments) background ($5)
    I'd like to have the background of my website match the background of this website: https://iterable.com/. Source: about 3 years ago
  • 5 Million Users a Day From Snowflake to Iterable
    One of our customers has a business use-case for sending 5 million users from Snowflake to Iterable once a day for customer engagement campaigns. If you think this is an obvious case for reverse-ETL, you're correct. Using RudderStack's reverse-ETL tool, this customer can extract the 5 million users from the Snowflake table, and then activate them into Iterable so they can get triggered to receive emails. Simple as... - Source: dev.to / over 3 years ago
  • Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack
    Using RudderStack means that every data point you send to Snowflake can simultaneously be sent to other downstream tools for additional activation. You can run customer engagement programs through tools like Braze, perform product analytics through tools like Mixpanel and Iterable, or leverage attribution tools like Apps Flyer. - Source: dev.to / over 3 years ago

What are some alternatives?

When comparing Intercom and Iterable, you can also consider the following products

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

Synthesio - Synthesio is a social intelligence tool or a marketing software that is specially made for the purpose of social media monitoring and social analytics.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Swift Social - All-in-One Social Media Growth and Management Tool

Drift - A messaging app that helps you grow your business.

LeadsRX - LeadsRX is a marketing attribution software that gives marketers insights into which advertising campaigns result in conversions.