Software Alternatives, Accelerators & Startups

Instantly.ai VS Makerkit.dev

Compare Instantly.ai VS Makerkit.dev and see what are their differences

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Instantly.ai logo Instantly.ai

Build your own infinitely scalable cold email outreach system with Instantly.

Makerkit.dev logo Makerkit.dev

MakerKit is a SaaS Starter Kit for Next.js, Remix, Firebase and Supabase. Build unlimited SaaS products in record time with the best SaaS Boilerplate.
  • Instantly.ai Landing page
    Landing page //
    2023-10-21
  • Makerkit.dev Dashboard
    Dashboard //
    2024-12-07
  • Makerkit.dev Choose Plan
    Choose Plan //
    2024-12-07
  • Makerkit.dev Landing Page
    Landing Page //
    2024-12-07
  • Makerkit.dev Pricing
    Pricing //
    2024-12-07

Makerkit is a production-ready SaaS starter kit built with Next.js App Router and Supabase that helps developers launch faster.

It provides a robust foundation with built-in authentication, team management, billing integration, and Super Admin - all powered by a modular architecture that makes customization and maintenance a breeze.

Whether you're building a B2B or B2C application, Makerkit handles the complex infrastructure so you can focus on building your product's unique features using modern tools like TypeScript, React, and Tailwind CSS.

Makerkit.dev

$ Details
$299 / One-off
Startup details
Country
Singapore
Founder(s)
Giancarlo Buomprisco
Employees
1 - 9

Instantly.ai features and specs

  • Speed of Campaign Creation
    Instantly allows users to set up email marketing campaigns quickly, saving valuable time and effort compared to traditional methods.
  • Automation Features
    The platform offers powerful automation tools, enabling users to automate follow-ups and manage responses effectively without manual intervention.
  • Integration Capabilities
    Instantly integrates with a variety of other tools and platforms, making it easier to streamline workflows and centralize data.
  • User-Friendly Interface
    The platform is designed with an intuitive user interface, making it easy for both beginners and experienced marketers to navigate and use.
  • Analytics and Reporting
    Instantly provides detailed analytics and reporting features, allowing users to measure the success of their campaigns and make informed decisions.

Possible disadvantages of Instantly.ai

  • Learning Curve
    Despite its user-friendly design, there may still be a learning curve for new users to fully utilize all of Instantly's advanced features.
  • Cost
    For small businesses or individual users, the cost of premium features may be prohibitive compared to other more budget-friendly options.
  • Email Deliverability
    Some users may experience issues with email deliverability, such as emails being marked as spam, which can impact campaign effectiveness.
  • Limited Customization
    Although it offers various templates and tools, there might be limited customization options for highly specific or complex campaign needs.
  • Support Availability
    The level of customer support available may not be sufficient for all users, particularly those requiring immediate or in-depth assistance.

Makerkit.dev features and specs

  • Marketing Pages
    Landing page, pricing, FAQ, and other marketing pages included
  • Blog and Documentation
    Full-featured blog/documentation system with CMS integration
  • Authentication
    Complete auth system with email, OAuth, and MFA support
  • Billing
    Integrated payment system with Stripe and Lemon Squeezy support
  • Super Admin
    Admin dashboard to manage users, subscriptions and content
  • Translations (i18n)
    Multi-language support
  • Organizations/Teams
    Team management with roles and permissions system
  • Plugins
    Non-core functionality included as plugins: Testimonials, Roadmap, AI Chatbot, Waitlist

Analysis of Instantly.ai

Overall verdict

  • Yes, Instantly.ai is generally considered a good tool for email marketing automation, especially for sales and lead generation professionals.

Why this product is good

  • Instantly.ai provides an easy-to-use platform with strong features like automated email sequences, A/B testing, and personalized outreach, which help users efficiently manage and optimize their cold email campaigns. It is known for its user-friendly interface and the ability to scale outreach effectively.

Recommended for

  • Sales teams looking to automate their email outreach
  • Marketing professionals seeking to improve engagement through personalized emails
  • Startups and small businesses aiming to enhance their lead generation efforts
  • Freelancers who need a reliable tool for managing client email campaigns

Analysis of Makerkit.dev

Overall verdict

  • Makerkit.dev is a solid, well-built SaaS starter kit that helps developers skip weeks of boilerplate setup by providing production-ready authentication, billing, and multi-tenancy features out of the box.

Why this product is good

  • Provides pre-built, production-ready SaaS boilerplate covering authentication, subscriptions, and team/organization management
  • Supports popular modern stacks like Next.js, Remix, Supabase, and Firebase
  • Saves significant development time by eliminating repetitive setup and configuration work
  • Comes with documentation, active maintenance, and community support
  • Includes billing integration with providers like Stripe and Lemon Squeezy
  • Built with TypeScript and modern best practices for maintainable, scalable code

Recommended for

  • Solo developers and indie hackers looking to launch a SaaS product quickly
  • Startups wanting to validate ideas without building infrastructure from scratch
  • Development teams needing a reliable, well-structured foundation for multi-tenant apps
  • Developers already familiar with Next.js, Remix, Supabase, or Firebase
  • Anyone wanting to avoid reinventing authentication and billing systems

Instantly.ai videos

Instantly Review - Creating A B2B Email Campaign With Instantly

More videos:

  • Review - Instantly Review: Increase Your Outreach Inboxing Results With Instantly
  • Review - Avoid emails going to spam with email warm up - Try Instantly lifetime

Makerkit.dev videos

No Makerkit.dev videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Instantly.ai and Makerkit.dev)
Lead Generation
100 100%
0% 0
Developer Tools
0 0%
100% 100
Email Marketing
100 100%
0% 0
Boilerplate
0 0%
100% 100

Questions & Answers

As answered by people managing Instantly.ai and Makerkit.dev.

How would you describe the primary audience of your product?

Makerkit.dev's answer:

Indie Hackers and Companies who want to launch quickly, without compromising on quality.

Which are the primary technologies used for building your product?

Makerkit.dev's answer:

Makerkit uses Next.js 15 (App Router), Supabase, React.js, Typescript and Stripe.

What makes your product unique?

Makerkit.dev's answer:

Makerkit stands out by offering a truly modular architecture built with Turborepo, where core features like auth, billing, and notifications live in their own packages for better maintainability.

While most starters lock you into specific patterns or providers, Makerkit gives you flexibility with a multi-account system supporting both B2B and B2C scenarios, provider-agnostic billing, and edge-ready deployment options.

Beyond the basics, it includes production-ready features like multi-factor auth, real-time notifications, and team permissions - all built with Supabase, TypeScript, React Query, and modern tooling to make development a genuine pleasure.

Why should a person choose your product over its competitors?

Makerkit.dev's answer:

While other starters give you basic auth and a dashboard, Makerkit provides a genuinely modular foundation with the real features SaaS products need - like multi-factor auth, team permissions, real-time notifications, and provider-agnostic billing, all organized in clean, maintainable packages using Turborepo.

You get a first-class developer experience with TypeScript, React Query, and modern tooling, plus the flexibility to support both B2B and B2C scenarios, different payment providers, and edge deployment options.

Best of all, Makerkit is actively maintained with regular updates and responsive support, so you're building on a foundation that grows with your needs rather than painting yourself into a corner.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Instantly.ai and Makerkit.dev

Instantly.ai Reviews

8 Best MCP Servers for Sales Teams in 2026
What is the best MCP server for sales teams in 2026? toflow.ai is the most complete MCP server for sales in 2026, covering ICP search, account research, enrichment, sequence enrollment, and outreach across email, LinkedIn, and WhatsApp in a single connection. For teams that only need one part of the workflow, Apollo covers prospecting and sequences, Clay covers enrichment,...
Source: toflow.ai
Top 14 AI Lead Generation Software & Tools: A Detailed Comparison
Instantly.ai is a dynamic AI-powered engagement platform that automates interactions with website visitors in real time through intelligent chatbots. It specializes in qualifying leads, answering inquiries, and guiding users through the sales funnel directly from the website interface. This tool is particularly beneficial for businesses looking to enhance their customer...
Source: www.cience.com
Top 10 Lead Generation and Engagement Tools
Instantly.AI focuses on cold email outreach with features that allow businesses to scale their email campaigns efficiently. It helps to increase deliverability, automate follow-ups, and manage outreach campaigns at scale.
Source: rainex.io
23 Best Cold Email WarmUp Tools in 2022 (Free + Paid)
Instantlyโ€™s warm up tool keeps your emails out of spam & improves your sending reputation by interacting positively with your emailsAI Optimizations for deliverability & response.
Source: inguide.in

Makerkit.dev Reviews

We have no reviews of Makerkit.dev yet.
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Social recommendations and mentions

Based on our record, Instantly.ai seems to be a lot more popular than Makerkit.dev. While we know about 21 links to Instantly.ai, we've tracked only 2 mentions of Makerkit.dev. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Instantly.ai mentions (21)

  • Cold email in 2026: what indie hackers got wrong (with a Python validator I built to enforce the new rules)
    I rebuilt my outreach this week after my reply rate tanked from 4% to <1%. Pulled fresh data from 5+ deliverability blogs (Autobound, MarketingProfs, HyperGen, Instantly), built a Python validator to enforce the new rules across 70+ template files in my repo, and shipped 10 trimmed emails that comply. - Source: dev.to / 4 months ago
  • Org-Level Email Campaigns are Somehow an Unsolved Problem
    Instantly was my final selection given its API was the most robust and well documented. It gave claude full access to campaigns, leads, and sequences while also being capable of sending webhooks on reply and unsubscribe events. - Source: dev.to / 8 months ago
  • Massive drop in sales, need advice
    Anywho, the old mailgun system was able to send emails immediately + had images in them. The recommendations we got were to remove ALL images, and instantly.ai has to delay a few minutes between email. So the emails get out slower and no images, plain text looks a lot more scammy to me and I assume also hurts conversions? Source: almost 3 years ago
  • Snov or Lemlist
    What about instantly.ai? Any experience around that? Source: about 3 years ago
  • Our first email ended up in the user's spam folder
    Yeah, well that's just how it works. You'll need to warm up your domain, there's a lot of ways to do it I would suggest something on the lines of https://instantly.ai/. Source: about 3 years ago
View more

Makerkit.dev mentions (2)

What are some alternatives?

When comparing Instantly.ai and Makerkit.dev, you can also consider the following products

Apollo.io - Apolloโ€™s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

ShipFa.st - The NextJS boilerplate with all the stuff you need to get your product in front of customers. From idea to production in 5 minutes.

lemlist - The prospecting tool to automate multichannel outreach & actually get replies.

supastarter - The boilerplate for your next web app built on top of Supabase and Next.js.

SmartLead.ai - Email Automation Platform

Nexty.dev - Launch your SaaS in days, not weeks. Nexty.dev is a production-ready Next.js and Supabase starter template for building modern SaaS applications. Launch your content, AI, or subscription service faster.