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The Ecommerce CRO Checklist
1000+ CRO Prompts
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Stop guessing why users bounce. We use behavioural science to audit your digital funnel or page, find cognitive friction, and scale your conversion rate (CRO). In 3 minutes.

Website, pricing, platforms and company facts side by side.
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| Website | open-gpt.app | getunbias.com |
| Pricing | — | |
| Company | — | Startup from the United Kingdom · 1 - 9 employees · 2026 |
| Listed in | — |
In their own words, as submitted to SaaSHub.


No description of https://open-gpt.app/ yet.
Welcome to the science of conversion. Most companies approach Conversion Rate Optimisation (CRO) like a guessing game. They A/B test button colours and headlines based on gut feeling. But visitors don’t bounce because of a button colour—they bounce because of invisible cognitive friction. Unbias...
What each product offers, as listed by its team.


Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
As answered by people managing https://open-gpt.app/ and Unbias Labs.
Unbias Labs's answer:
Unbias Labs is the only audit platform that cross-references live digital funnels against a proprietary database of 50+ cognitive biases — scoring each friction point by severity. It does not guess. It diagnoses. Built by a neuroscientist with 15 years of enterprise CRO experience at HSBC, Sky, and Pizza Hut, the methodology is the same used at Fortune 500 level — now automated and accessible to any business in under three minutes.
Unbias Labs's answer:
Most CRO tools tell you where users drop off. Unbias Labs tells you why — at the neurological level. Competitors rely on heatmaps and session recordings that surface symptoms. We identify the underlying cognitive mechanism causing them. Every report delivers a severity-scored friction map, a competitor benchmark, and an ICE-prioritised experiment roadmap. No retainer. No specialist required. Results in three minutes.
Unbias Labs's answer:
SMB founders, SaaS teams, and digital agencies who know their funnel is leaking revenue — but lack the neuroscience expertise to diagnose why. But anyone with a website will benefit from it.
Unbias Labs's answer:
Unbias Labs was founded by Marcello Pasqualucci — a neuroscientist and CRO veteran who led experimentation programmes at HSBC, Sky, and Pizza Hut (Yum! Brands). After 15 years watching enterprise teams use behavioural science to extract millions in hidden revenue, he built Unbias Labs during his recovery from cancer in 2025. The mission is precise: democratise access to enterprise-level behavioural diagnostics, so any founder can stop guessing and start optimising for the human brain.
Unbias Labs's answer:
Unbias Labs launched in 2025 and is currently building its early customer base across e-commerce businesses, SaaS founders, and digital agencies. The methodology underpinning every audit, however, has been battle-tested since 2010 — refined across enterprise programmes at HSBC, Sky, and Pizza Hut. Case studies and featured clients will be published at getunbias.com as the portfolio develops.
Unbias Labs's answer:
The engine behind Unbias Labs is a proprietary database of 50+ cognitive biases — built and curated by hand over 15 years of enterprise CRO practice. That database is the diagnostic core. Every audit cross-references a live site against it, scoring friction points by severity and type. The supporting infrastructure — page capture, report generation, and workflow automation — is handled by a purpose-built technical stack chosen for speed, accuracy, and data security. Audits are delivered in under three minutes.
Share your experience with using https://open-gpt.app/ and Unbias Labs. For example, how are they different and which one is better?