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Hocus Focus VS Alterable

Compare Hocus Focus VS Alterable and see what are their differences

Hocus Focus

A Mac menu bar utility that hides your inactive windows

Rating
0 reviews
Alternatives Is it good?
Alterable

Real-time, open-time content for email: countdown timers, dynamic images, live product picks, geo-targeted maps, one-click surveys, and scratch-card rewards. No code, no ESP integration, rendered fresh every time someone opens.

Rating
0 reviews
Pricing
Freemium
Alternatives Is it good?
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Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Hocus Focus seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
2 vs 0
Productivity popularity
100% vs 0%
alternatives listed
103 vs 18

Base details

Website, pricing, platforms and company facts side by side.

Hocus Focus
Alterable
Website hocusfoc.us alterable.com
Pricing —
Freemium Official pricing
Platforms —
Web
Company — Startup from the United States · 1 - 9 employees
Listed in
Productivity Window Manager Tool OSX Tools +1
Dynamic Content Email Marketing SaaS Digital Marketing Email Newsletter Marketing Marketing Automation +4

About Hocus Focus and Alterable

In their own words, as submitted to SaaSHub.

Hocus Focus
Alterable

No description of Hocus Focus yet.

Alterable adds real-time, open-time content to email campaigns, no coding, no ESP integration, no resends. Every asset is a single image URL that renders fresh the moment a subscriber opens the message, not the moment you hit send. Countdown timers count down live in the inbox. Choose a fixed...

Read more about Alterable

Features and specs

What each product offers, as listed by its team.

Hocus Focus 5 features
Alterable 6 features
  • Distraction Reduction
    Hocus Focus minimizes open windows to help reduce distractions and focus on the task at hand.
  • Simple Interface
    The application has an intuitive and user-friendly interface that is easy to navigate.
  • Customization
    Users can customize which windows stay open and which ones are minimized, tailoring the experience to their specific needs.
  • Free to Use
    Hocus Focus is available for free, making it accessible to a wide range of users without any financial commitment.
  • Compatibility
    The application is compatible with macOS, ensuring that Mac users can easily integrate it into their workflow.

Possible disadvantages

  • Limited Platform Support
    Hocus Focus is currently only available for macOS, which excludes Windows and Linux users.
  • Learning Curve
    Some users may find there is a small learning curve to understanding how to best configure window settings.
  • Occasional Bugs
    Some users have reported experiencing occasional bugs or glitches, which can disrupt the user experience.
  • Lack of Advanced Features
    The application might not have all the advanced features that power-users or larger organizations might require.
  • Dependence on Third-Party App Compatibility
    The effectiveness of Hocus Focus may depend on the compatibility and behavior of third-party applications that the user has open.
  • Countdown Timers
    Live, ticking countdown images embedded in email via a single <img> tag. Re-rendered fresh every time an email is opened.
  • Dynamic Images
    Serves a different image per recipient based on location, device, language, weather, temperature, time of day, or custom rules, rendered at open-time.
  • Dynamic Products
    Product blocks showing live price, stock level, and availability at the moment of open; auto-hides sold-out items, auto-badges low stock.
  • Local Maps
    Geo-targeted map showing each recipient's nearest store or point of interest, rendered at open-time from a CSV-imported location list.
  • Surveys
    One-click star, number, or emoji rating widgets embedded directly in email; no landing page or login required to respond.
  • Scratchers
    Scratch-card-style gamified prize reveal; Alterable hosts the resulting prize page.

Analysis

An editorial look at what each product does well and who it suits.

Hocus Focus
Alterable

Overall verdict

  • If you're someone who struggles with keeping focus due to numerous open applications, Hocus Focus could be beneficial. Its user-friendly design and capability to streamline your workspace make it a good choice for improving digital productivity.

Why this product is good

  • Hocus Focus is designed to automatically hide inactive windows on your desktop, helping users stay focused by reducing digital clutter. It can enhance productivity by allowing users to concentrate on the task at hand without being distracted by other open applications.

Recommended for

  • Individuals who frequently multi-task
  • Users looking to minimize desktop clutter
  • People who wish to increase focus and productivity
  • Anyone managing large projects with multiple applications

No analysis of Alterable yet.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Hocus Focus
Alterable
100% 100%
Productivity
0% 0%
0% 0%
SaaS
100% 100%
100% 100%
Time Tracking
0% 0%
0% 0%
Email Marketing
100% 100%

Questions & Answers

As answered by people managing Hocus Focus and Alterable.

What makes your product unique?

Alterable's answer:

Most tools in this space (NiftyImages, Sendtric, MotionMail, CountdownMail) do one thing well, usually just countdown timers. Alterable is a single platform for six distinct open-time content types, timers, dynamic images, live product data, geo-targeted maps, surveys, and scratch-card rewards, all rendered the same way: one image tag, no ESP integration, no JavaScript.

That "just an image" approach is also what makes it universal: it works in every major email client without exception, since there's nothing for Outlook or Gmail to selectively support or block.

The rules engine is shared across all six content types too. The same conditions (location, weather, device, time of day, stock level) that pick a dynamic image can pick a product, a map location, or a timer variant, so teams build a targeting logic once and reuse it everywhere instead of learning a separate tool per feature.

Why should a person choose your product over its competitors?

Alterable's answer:

Against single-purpose timer tools (Sendtric, CountdownMail, MotionMail, CountingDownTo): those platforms do one thing, a countdown widget. Alterable includes countdown timers plus dynamic images, live product data, geo-targeted maps, surveys, and scratch cards, on one account, with one shared rules engine. If a team outgrows "just a timer," there's no second tool to adopt.

Against broader personalization platforms (NiftyImages, Movable Ink): Alterable is free to start with no credit card, and every asset is a plain image tag rather than requiring a native ESP integration or account connection. That keeps setup to minutes and means it works identically across Klaviyo, Mailchimp, HubSpot, GetResponse, or any of 50+ platforms, with no per-ESP configuration to maintain.

Because it's "just an image": there's no JavaScript, no AMP, no interactive-email fallback logic to write or test. It renders the same way in Outlook as it does in Gmail, which is where more elaborate interactive approaches usually break first.

User comments

Share your experience with using Hocus Focus and Alterable. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Hocus Focus 2 mentions
Alterable 0 mentions
  • Anyone know the name of this focus-based app
    Hocus Focus, but the app doesn't seem te excist anymore (http://hocusfoc.us/). But you can still find an (older) version here: https://www.macupdate.com/app/mac/52933/hocus-focus. Source: over 4 years ago
  • App that hides / quits other apps automatically after a period of time?
    No I didn't since hocusfoc.us has been down for weeks. Source: almost 5 years ago

Tracking Alterable since Feb 2022.

Alternatives to Hocus Focus and Alterable

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