HeyAurora's answer

HeyAurora is the only Instagram DM management platform focused entirely on secure inbox delegation. Unlike social media management tools that handle posts, scheduling, and analytics, Aurora solves one specific problem: letting teams manage Instagram DMs without sharing the account password. AI-powered classification automatically sorts messages into Sales, Support, Fans, Collaborations, and Spam, so team members only see the conversations relevant to their role.

HeyAurora's answer

Most social media management tools like Hootsuite or Sprout Social treat Instagram DMs as an afterthought within a massive feature suite. HeyAurora is purpose-built for one thing: secure Instagram DM management. The platform connects through Meta's official API so teams never need the account password. AI classification automatically sorts incoming messages into categories like Sales, Support, Fans, and Collaborations, and role-based permissions ensure each team member only sees what's relevant to them. No browser extensions, no bloated dashboards, just a fast inbox designed for high-volume DM workflows.

HeyAurora's answer

Three groups get the most value from HeyAurora. First, influencers and content creators who receive hundreds of DMs daily and need someone else handling their inbox without handing over their Instagram credentials. Second, talent management and influencer marketing agencies that run communications across multiple creator accounts and need a centralized way to manage all of them. Third, brands and businesses whose social media or customer support teams need to respond to Instagram DMs at scale while keeping account security intact.

HeyAurora's answer

We kept seeing the same pattern across our agency clients: creators sharing their Instagram passwords with assistants just to get help managing DMs. Every time, it felt like a disaster waiting to happen. One leaked credential and the entire account is compromised. As a Meta-verified Tech Provider, we had direct access to Meta's official APIs, so we built Aurora to eliminate that tradeoff entirely. The platform gives teams full access to the Instagram inbox through secure OAuth delegation, with AI classification to help prioritize what matters, and granular permissions so the account owner stays in control at all times.

HeyAurora's answer

The mobile and web apps are built with Flutter, giving us a single codebase across iOS, Android, and Web. The backend runs on Kotlin with Spring Boot, backed by PostgreSQL. AI message classification uses OpenAI's models through a custom pipeline that categorizes intent in real time. Infrastructure runs on AWS with S3 and CloudFront for media, DynamoDB for agent state, Stripe for billing, Novu and Resend for notifications, and Firebase for push.