Hey Sprite VS ShellNewHandler

Hey Sprite's answer

Sprite is an autonomous content engine for ecommerce. Connect your store and it handles everything: topic research, article writing in your brand voice, schema markup, internal linking, image generation, and publishing. Every day, without manual input.

Hey Sprite's answer

Sprite is a system. It analyses your competitive position, plans your content strategy, generates on-brand articles, handles technical SEO, and publishes automatically. The writing is one step in a much larger operation.

Hey Sprite's answer

• Frontend: Next.js
• Backend: Flask / Python
• Async/queue: Celery + Redis
• Database: PostgreSQL
• AI/LLMs: OpenAI, Perpexity, Google Gemini, xAI, heavy Custom AI logic
• Storage: AWS S3

Hey Sprite's answer

• The Artisan. Founder-led brands with genuine product expertise and a strong point of view, but no time or systems to translate that into consistent content. They care about voice and substance over volume.

• The Operator. Heads of marketing or ecommerce leads at scaling DTC brands (typically £1M to £20M revenue) who own SEO as one of many channels. They need content that performs without becoming a full-time job.

• The Workhorse. In-house content or SEO managers at established ecommerce brands who are expected to publish at volume, prove ROI, and keep up with AI search shifts. They want a tool that makes them faster and sharper, not one that replaces their judgement.

• The Multiplier. Multi-brand operators, holding companies, and agencies running content across several ecommerce stores who need consistent quality and process at scale.

The common thread: they're all serious about ecommerce, sceptical of generic AI content, and looking for something that actually understands the commercial mechanics of selling products online, not just a prettier prompt wrapper.

Hey Sprite's answer

Sprite was born out of frustration.

After years of running a media agency, the pattern became impossible to ignore. Brands pouring more and more budget into Meta and Google chasing diminishing returns. CACs creeping up. Attribution getting murkier. Everyone renting attention from platforms that kept raising the price. And meanwhile, the foundations were being neglected. SEO, content, brand. The compounding assets. The work that builds equity instead of just buying clicks.

The conventional wisdom said SEO was dying, AI Overviews would eat organic traffic, just spend more on ads. But that was exactly backwards. The brands quietly winning weren't the ones with the biggest paid budgets. They were the ones showing up consistently in search, getting cited by LLMs, building topical authority while everyone else was stuck in the bidding war.

The problem was that doing this properly was hard. Existing AI content tools were built for blog farms, not ecommerce. They didn't understand catalogues, collections, or commercial intent. They produced content that was technically fine and commercially useless.

So Sprite was built. A content platform that takes ecommerce seriously. That understands your products, your customers, and the difference between traffic and revenue.

Because the next generation of great ecommerce brands won't be built on paid alone. They'll be built on substance. And substance needs infrastructure.

That's what Sprite is for.