Software Alternatives, Accelerators & Startups

Heatmap VS Grapple

Compare Heatmap VS Grapple and see what are their differences

Heatmap logo Heatmap

Realtime SaaS website analytics, with intuitive heat maps inspired by augmented reality principles.

Grapple logo Grapple

Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI
Visit Website
  • Heatmap Landing page
    Landing page //
    2023-10-04
  • Grapple features
    features //
    2025-06-26
  • Grapple consolidate your business data
    consolidate your business data //
    2025-06-26

Grapple

$ Details
freemium $99.0 / Monthly (Per Editor, Unlimited Viewers)
Platforms
Web Google Chrome Safari Firefox
Release Date
2025 May
Startup details
Country
United States
State
Nebraska
City
Omaha
Founder(s)
Jack Sellwood, Andrew Carlson
Employees
1 - 9

Heatmap features and specs

  • Visual Insight
    Heatmaps provide a visual representation of user interactions on a website, making it easy to spot areas of high and low engagement.
  • User Behavior Analysis
    Heatmaps help understand user behavior patterns, such as which parts of the webpage attract the most attention, enabling data-driven decisions.
  • Improved UX Design
    By identifying areas on a webpage that receive little interaction, designers can make informed adjustments to improve user experience and navigation.
  • Conversion Rate Optimization
    Analyzing heatmaps assists in optimizing pages for better conversion rates by focusing on high-engagement areas and improving call-to-action placements.

Possible disadvantages of Heatmap

  • Over-Simplification
    Heatmaps can sometimes oversimplify data, not providing the context needed to understand complex user behaviors or multi-step interactions.
  • Static Data Representation
    Heatmaps offer a static snapshot of interactions which may not account for dynamic or frequently changing web content and its impact on user behavior.
  • Limited Interaction Types
    They primarily show click, scroll, or hover data and may not capture other types of interactions, such as form submissions or user-generated content.
  • Data Volume Challenges
    For websites with large volumes of traffic, heatmaps can become cluttered, making it challenging to derive meaningful insights without filtering or segmentation.

Grapple features and specs

  • Automatic Data Refresh
    Hourly data refresh from your favorite apps like Salesforce, Hubspot, Zendesk, Stripe, and more!
  • Universal Data Library
    Automatic data modeling ensures your data is clean and queryable
  • Natural Language
    Filter, visualize, and calculate with just your wordsโ€”no SQL required.
  • Map Data
    Combine, merge, and map data from across disparate sources for a full picture of your business.
  • AI Data Scientist
    Create custom calculations and aggregations across multiple sources without writing any SQL or formulas
  • Unlimited Sharing
    Share with your team, view-only users are completely free
  • Dashboard Templates
    Build new dashboards from curated templates so you're never starting from scratch

Heatmap videos

Anki: Review Heatmap

More videos:

  • Review - TruConversion Review โ‡๏ธ Heatmap and Conversion Tracking Software [Lifetime Deal]
  • Tutorial - How to Use the Heatmap in Rosh Review

Grapple videos

Ask Grapple: DIY Data Platform

More videos:

  • Review - Watch this Before Buying a Grapple
  • Review - Don't Waste Your Money! Episode 1. Land Pride Grapple.
  • Review - Tractor Grapple Review

Category Popularity

0-100% (relative to Heatmap and Grapple)
Analytics
100 100%
0% 0
Productivity
0 0%
100% 100
Web Analytics
100 100%
0% 0
AI
0 0%
100% 100

Questions and Answers

As answered by people managing Heatmap and Grapple.

Why should a person choose your product over its competitors?

Grapple's answer:

Grapple is built for small to medium-sized companies who haven't successfully implemented traditional BI software like Looker, Power BI, Tableau, or other solutions like DataRails and Domo. Traditional BI software requires a lot of technical knowledge to setup, maintain, and they often make it really difficult for less technical users to customize. This means your dashboards either 1) don't work, or 2) aren't flexible and easy to use enough to let operators adjust them as they need during the course of businesses.

Grapple is designed from the beginning for non-technical operators across marketing, sales, and finance.

How would you describe your primary audience?

Grapple's answer:

Grapple is great for data savvy operators who love working with data. We're particularly helpful for companies with 25 to 500 employees who serve other businesses (B2B) and are focused on improving their CRM analytics and SaaS metrics. If you're using apps like Salesforce, Hubspot, Zendesk, Stripe, or Asana, Grapple is for you!

If you want to write data notebooks in python or SQL and want under-the-hood control of your data stack, Grapple is not for you. We recommend you try Omni or Hex.

What's the story behind your product?

Grapple's answer:

Jack, co-founder/CEO, had the idea for Grapple a couple years ago after spending almost a decade building in Tableau, Looker, Google Data Studio, Trevor.io, and the list goes on! Jack spent a lot of time collaborating with non-technical users in sales, marketing, bizops, finance on dashboards and after one particularly simple report that was still difficult to generate, he thought there must be a better way! Turns out, most data platforms require a ton of other tools and a ton of other people all of which are slow and expensiveโ€”delaying your time-to-insight. Jack had the idea to compress the data stack into a single tool, that maybe couldn't do everything, but would be the fastest, easiest way to pull the types of reports he pulled all the time over the last 10 years. Fast-forward to today, Andrew joined as co-founder/CTO and Grapple is now generally available and includes a suite of AI features to take Grapple's speed and ease of use even further. Let us know what you think!

What makes your product unique?

Grapple's answer:

Grapple is a fully vertically integrated data platform and does not require any additional tooling. Unlike competitors Looker and PowerBI, Grapple includes everything you need to get started. Frustrated by your slow data team? Get started with Grapple right away.

In nerd speak, Grapple seamlessly bundles the following tools, you won't even need to manage them: - An ETL and data warehouse for centralizing your data - Automatic data modeling so your data is queryable right away - Visualization and analytics UI

And on top of all that, Grapple provides modern functionality too: - Unlimited Viewers: share your dashboards with as many users as you want, just like a Google Docs - AI/Natural Language: customize your dashboard with natural language instead of SQL or spreadsheet formulas - Straightforward pricing: pay as you go with monthly per user pricing

Which are the primary technologies used for building your product?

Grapple's answer:

Grapple's application layer is written in React + Laravel and under the hood uses a mixture of PostgreSQL and No-SQL to deliver data warehousing and analytics capabilities.

User comments

Share your experience with using Heatmap and Grapple. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Heatmap seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Heatmap mentions (2)

  • Are decentralized services really anonymous?
    Also, consider the capabilities of contemporary neural networks while checking out heatmap features offered by analytics companies. https://heatmap.com/ (bottom of page). It'd wager it would be possible to fingerprint users by how they interact with pages. Source: about 2 years ago
  • Heatmap for react-native
    For example like this: https://heatmap.com/. Source: almost 4 years ago

Grapple mentions (0)

We have not tracked any mentions of Grapple yet. Tracking of Grapple recommendations started around Jun 2025.

What are some alternatives?

When comparing Heatmap and Grapple, you can also consider the following products

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

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Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Awesome ChatGPT Prompts - Game Genie for ChatGPT

m-pathy UX Insight - m-pathy UX Insight brings you conversion optimization and customer experience management tailored for needs of high traffic websites.

The Ultimate SEO Prompt Collection - Unlock Your SEO Potential: 50+ Proven ChatGPT Prompts